Manager Jobs

About The Position

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent combination of education and experience.
• Minimum of 5 years of experience in marketing, brand management, communications, or a related discipline.
• Experience within the sport, wellness, footwear, outdoor, fitness, lifestyle, or consumer brand industries preferred.
• Strong understanding of the U.S. consumer landscape, including cultural trends, purchasing behaviors, and emerging market dynamics.
• Demonstrated passion for and knowledge of evolving trends across sport, wellness, movement, fitness, and culture.
• Proven experience developing and executing integrated marketing initiatives, including events, partnerships, community programs, and brand activations.
• Exceptional relationship-building and networking skills, with the ability to establish authentic connections across diverse audiences and stakeholder groups.
• Established network within sport, wellness, creative, cultural, or lifestyle communities, or the ability to quickly build and cultivate meaningful industry relationships.
• Experience managing agencies, strategic partners, vendors, and other external stakeholders to successfully deliver marketing objectives.
• Proven ability to lead, mentor, and develop team members while fostering a collaborative and high-performing environment.
• Strong strategic and analytical thinking skills combined with a hands-on, execution-oriented approach.
• Excellent written, verbal, presentation, and interpersonal communication skills.
• Demonstrated ability to balance local market priorities with broader global business and brand objectives.
• Highly organized, adaptable, and capable of thriving in a fast-paced, entrepreneurial environment.
• Willingness and ability to travel extensively throughout the United States and internationally as required.

Responsibilities

• Serve as the primary voice of the Americas market, bringing deep knowledge of U.S. consumer trends, sport, wellness, and cultural dynamics to inform the global marketing strategy.
• Identify emerging opportunities and advocate for the needs, priorities, and nuances of the U.S. market within global planning and decision-making processes.
• Translate global brand and marketing strategies into impactful, locally relevant initiatives that resonate with American consumers.
• Balance both U.S. and global priorities, ensuring strong alignment while championing the perspective of the American market across the broader Vibram FiveFingers organization.
• Act as the eyes and ears of Vibram FiveFingers within the U.S. market, maintaining a strong understanding of developments across running, training, wellness, outdoor recreation, design, and culture.
• Monitor and evaluate emerging consumer behaviors, communities, athletes, creators, brands, and cultural movements that present opportunities for brand engagement.
• Provide informed recommendations on where and how the brand should participate, ensuring alignment with business objectives and brand values.
• Transform market and cultural insights into actionable marketing strategies and opportunities for both U.S. and global teams.
• Build and maintain a robust network across the Los Angeles sport, wellness, creative, and cultural ecosystems.
• Develop and execute integrated marketing programs that increase brand awareness, relevance, and consumer affinity for Vibram FiveFingers.
• Lead regional and local activations spanning events, community engagement, partnerships, retail initiatives, content development, and public relations.
• Support U.S. go-to-market planning and ensure global campaigns are authentically adapted for American audiences.
• Collaborate with Global Marketing to identify successful initiatives that can scale to other markets.
• Ensure all marketing efforts consistently reflect the FiveFingers brand positioning, visual identity, and voice.
• Strengthen brand presence among key consumer communities and terrains.
• Cultivate authentic relationships with athletes, coaches, trainers, gyms, studios, wellness practitioners, creators, ambassadors, and community leaders.
• Identify and activate against relevant events, cultural moments, wellness platforms, training communities, and sporting opportunities.
• Develop community-driven programs that introduce new consumers to the FiveFingers experience.
• Support the growth and effectiveness of the FiveFingers ambassador and community ecosystem.
• Represent the brand at key industry events, activations, and community engagements nationwide.
• Demonstrates strong leadership capabilities by fostering collaboration, influencing stakeholders, and driving alignment across cross-functional teams to achieve business goals.
• Builds trusted relationships, leads through influence, and creates an inclusive environment where team members are empowered to contribute and succeed.
• Leads by example, promoting accountability, teamwork, and effective communication while delivering high-impact results.
• Develops strong partnerships across the organization, leveraging diverse perspectives to drive innovation, decision-making, and business outcomes.
• Travel internationally as needed to support key global initiatives, events, launches, market opportunities and collaboration with the Global Marketing team.
• Share U.S. market intelligence and consumer insights with global stakeholders to influence brand strategy and business opportunities worldwide.
• Participate in global planning, seasonal strategy and key brand moments.
• Help bridge the U.S. consumer landscape with the broader global vision and growth strategy for Vibram FiveFingers.