Program Manager

VML•Detroit, MI

2h•$60,000 - $140,000•Hybrid

About The Position

VML is seeking a PROGRAM MANAGER – DIGITAL (Website, Platforms) to lead and manage website development projects and content initiatives. This role involves close collaboration with cross-functional teams, including designers, developers, content strategists, SEO specialists, and marketing professionals. The Program Manager will own project roadmaps, budgets, and resource allocation, defining project scope, objectives, and deliverables. They will break down complex projects into manageable tasks and sprints, develop detailed project plans and timelines, and proactively identify and mitigate potential roadblocks to ensure projects stay on track, within budget, and meet quality standards. The role also includes implementing project management best practices, optimizing workflows, facilitating communication between stakeholders, providing regular updates, reporting on project status, and managing expectations. Additionally, the Program Manager will oversee quality assurance throughout the website development and content creation process, develop and manage content calendars and workflows for timely publication of high-quality, SEO-optimized content, and mentor junior team members.

Requirements

5-7 years of experience in web project management or content management: Demonstrated experience leading and managing complex website development projects, content creation workflows, and content migrations.
Proven track record of successful website launches and content initiatives: Provide examples of successfully completed projects, highlighting key achievements, results, and contributions.
Deep understanding of website development lifecycle, content strategy, and SEO: Demonstrate expertise in web design principles, development processes, content strategy best practices, information architecture, and SEO.
Technical proficiency: Strong familiarity with CMS platforms (e.g., WordPress, Drupal, AEM), HTML, CSS, JavaScript, and website analytics tools.
Strong analytical skills: Ability to analyze website data, identify trends, and make data-driven recommendations to improve website performance and content engagement.
Client management experience (if applicable): Experience building and maintaining strong client relationships, presenting project updates, and managing client expectations.

Nice To Haves

Experience with website accessibility standards (WCAG) is highly preferred.
Agency experience (a plus): Experience working within an agency environment or a similar collaborative setting.

Responsibilities

Lead and manage website development projects and content initiatives, collaborating closely with cross-functional teams (designers, developers, content strategists, SEO specialists, marketing).
Own project roadmaps, budgets, and resource allocation.
Define project scope, objectives, and deliverables, breaking down complex projects into manageable tasks and sprints.
Develop and manage detailed project plans and timelines.
Proactively identify and mitigate potential roadblocks, ensuring projects stay on track, within budget, and meet quality standards.
Implement project management best practices and optimize workflows.
Facilitate communication and collaboration between stakeholders, providing regular updates, reporting on project status, and managing expectations.
Lead project meetings and presentations.
Oversee quality assurance throughout the website development and content creation process, establishing and enforcing quality standards and best practices.
Develop and manage content calendars and workflows, ensuring timely publication of high-quality, SEO-optimized content.
Establish and maintain content style guides and governance processes.
Mentor and guide junior team members, providing support and fostering a collaborative team environment.