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Associate National Account Director

Upswell MarketingMarietta, GA
Hybrid

About The Position

This role supports the strategic management of an assigned national account portfolio. The Associate National Account Director will partner with leadership and agency contacts to build and maintain strong client relationships. They will collaborate with National Account Group Leadership and Client Stakeholders in the optimization and execution of multi-channel account programs. This position also supports renewal efforts, assists in selling agency services to franchisee locations, and participates in daily or weekly standups with the National Account Manager (NAM). Key activities include identifying concerns, tracking progress, adjusting priorities, supporting pre-client retention preparation, reviewing campaign performance and program structure, gathering insights on competitor and industry trends, preparing recommendations, and assisting with monthly planning meetings and campaign analysis. For accounts with franchisee opportunities, responsibilities include following up on inbound leads, consistent follow-up to qualify opportunities, supporting outbound prospecting, maintaining franchisee lists, participating in outreach efforts, and preparing weekly call logs. While this position has no direct supervisory responsibilities, it involves close collaboration with National Account Directors, Key National Account Managers, and cross-functional teams.

Requirements

  • Bachelor’s degree in Marketing or related field with 3+ years of relevant experience
  • OR 5–7 years of professional experience, preferably in account management, marketing, or client services

Responsibilities

  • Support the strategic management of assigned national account portfolio
  • Partner with Leadership and agency contacts to build and maintain strong client relationships
  • Collaborate with National Account Group Leadership and Client Stakeholders in the optimization and execution of multi-channel account programs
  • Support renewal efforts for assigned accounts, including preparation and coordination
  • Assist in selling agency services to franchisee locations (when applicable)
  • Participate in daily or weekly standups with NAM
  • Identify concerns, track progress, and adjust priorities as needed
  • Support pre-client “retention” preparation
  • Review recent campaign performance
  • Review current program structure (frequency, volume, channels)
  • Gather insights on competitor and industry trends
  • Prepare recommendations and enhancement ideas for internal review
  • Assist in facilitating and preparing for Monthly Planning Meetings
  • Contribute to monthly campaign performance analysis
  • Support development of planning recommendations
  • Assist in campaign review and execution (creative, routing, channels)
  • Provide input on list selection and campaign setup
  • Support development and maintenance of annual learning agenda
  • Assist in tracking performance, insights, and budget alignment
  • Follow up on inbound leads in a timely manner (within 12 hours of notification)
  • Consistent follow-up to qualify opportunities
  • Support outbound prospecting efforts
  • Contribute to maintaining and updating inactive franchisee lists
  • Participate in outreach efforts and call activity
  • Assist in preparing weekly call logs and tracking outreach activity

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