Liaison Jobs

About The Position

Requirements

• Business development, sales, or account management experience with a track record of meeting measurable goals.
• Strong interpersonal and communication skills and the ability to build trust quickly.
• Highly organized and self-motivated, with the ability to plan a week and manage multiple accounts.
• Comfort with field-based work and travel throughout the territory, which may include Allegheny, Armstrong, Beaver, Berks, Bucks, Chester, Delaware, Lancaster, Lehigh, Montgomery, Northampton, Philadelphia, Washington, and Westmoreland counties.
• Valid driver’s license and reliable transportation.

Nice To Haves

• Experience in home care, healthcare marketing, or community outreach.
• Knowledge of Medicaid and private-pay services.
• Experience using a CRM to track activity and pipeline.

Responsibilities

• Identify and pursue new referral sources, including hospitals, skilled nursing and rehab facilities, assisted living communities, physician practices, case managers, social workers, and community organizations.
• Use territory maps, referral data, and local research to identify new buildings and contacts.
• Develop introductions into referrals by learning partner needs, explaining the agency’s services, and asking for business.
• Re-engage accounts where referrals have slowed or stopped and involve management early when an account is at risk.
• Maintain regular contact with existing referral partners and build relationships with multiple contacts at each account.
• Adapt communication to contacts’ preferences, including in-person visits, calls, texts, or email.
• Represent the agency at community events, health fairs, senior events, and networking opportunities.
• Build a weekly plan with a clear purpose for each visit and allocate time among maintenance, new-business development, and at-risk accounts.
• Aim for 3 to 4 scheduled appointments and 2 to 3 new-opportunity visits each day, adjusting for partner availability and business needs.
• Track daily referrals, starts, losses, and pending referrals.
• Follow up promptly after visits with personalized, actionable next steps.
• Coordinate with intake on authorizations, staffing, and expected start dates, and keep referral sources updated about barriers and progress.
• Accurately and promptly log visits, calls, and contacts in the CRM, including the contact associated with each referral.
• Analyze account referral trends and provide weekly updates on activity, results, challenges, and next steps.
• Deliver marketing materials, maintain inventory, and ensure brand consistency.

Benefits

• Competitive salary and performance-based incentives.
• Mileage reimbursement.
• Training, coaching, and ongoing professional development.
• A supportive team with opportunities for growth.
• The opportunity to make a meaningful difference in the lives of clients and families.