Creative Services Director
Gray Media • Saginaw, MI51d • Onsite
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Creative Services Director - Wnem
Gray Media•Saginaw, MI
•Onsite
About The Position
The Creative Services Director leads the WNEM-TV and Great Lakes Sports Entertainment Network’s brand identity, promotional strategy, marketing campaigns, and creative production across on-air, digital, and social platforms. This role oversees the creative services and promotion team, collaborating closely with News, Sales, Engineering, and Digital departments to grow audience engagement, expand brand reach, and drive revenue.
Requirements
- 5+ years in station marketing/promotion/brand management
- Must be creative, a compelling writer, and be able to use research to meet station goals.
- Works well with other station managers and personnel to achieve.
- Must have a valid driver’s license with a good driving record
Nice To Haves
- College degree preferred or equivalent work experience
Responsibilities
- Drive the master brand strategy for WNEM TV5, Focus on 5 lifestyle show, and GLSEN across all platforms.
- Oversee the creation of head-turning campaigns for on-air, digital, streaming, and social media.
- Collaborate with local community partners to keep WNEM TV5 at the heart of Mid-Michigan.
- Create, lead, and implement the brand marketing for WNEM TV5 and GLSEN.
- Provide inspiration and strategic direction to grow the skill set of our creative team.
- Manage production of compelling image, sweeps, and special event campaigns for all platforms.
- Identify dynamic multi-platform strategies to increase all stations' brand awareness and ratings.
- Oversee the creative team in the production of compelling brand-targeted station/news/weather image, targeted special reports, daily topicals, digital/streaming, programming, and special event campaigns for all platforms.
- Produce and post targeted social media marketing.
- Collaborate, manage, and execute dynamic outside media advertising efforts.
- Supervise promotional on-air inventory for daily logs and manage digital ad inventory.
- Manage television promotional inventory on all platforms.
- Develop and monitor annual department budget and expenses.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
Job Search Resources
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