Creative Director
About The Position
As a member of the Marketing and Communications leadership team, the Creative Director shapes and advances the creative vision for The University of Toledo and UToledo Health across all marketing and communications channels. Working collaboratively with leaders across marketing, communications, digital, web, and health system partners, this position guides creative development from concept through execution, ensuring every touchpoint reflects the institution's brand, strategic priorities, and commitment to excellence. The Creative Director leads and mentors a multidisciplinary creative team, fostering a culture of innovation, collaboration, and continuous improvement. This leader oversees integrated creative initiatives across print, digital, web, social media, photography, video, and emerging platforms, delivering compelling work that advances institutional, academic, and healthcare goals while strengthening the reputation of both the University and UToledo Health. The Creative Director translates strategy into memorable brand experiences that differentiate the University and UToledo Health in an increasingly competitive higher education and healthcare landscape. As the institution's creative champion, this leader inspires bold ideas, strengthens and protects the brand, and balances creativity with measurable marketing outcomes.
Requirements
- Bachelor's degree in graphic design, visual communications, fine arts, or a related field.
- Minimum Seven years of progressively responsible experience in creative direction, brand leadership, or integrated marketing, including experience leading multidisciplinary creative teams.
- Demonstrated success developing and executing integrated creative campaigns across print, digital, web, social media, video, and emerging platforms.
- Experience building, mentoring, and leading high-performing creative teams while managing multiple priorities in a fast-paced environment.
- Strong, conceptual portfolio demonstrating big idea thinking across print, digital, social and integrated campaigns.
- Experience working in a fast-paced, in-house agency environment.
Nice To Haves
- Higher education, healthcare, or other complex, mission-driven organizational experience preferred.
Responsibilities
- Shapes and advances the creative vision for The University of Toledo and UToledo Health across all marketing and communications channels.
- Guides creative development from concept through execution, ensuring every touchpoint reflects the institution's brand, strategic priorities, and commitment to excellence.
- Leads and mentors a multidisciplinary creative team, fostering a culture of innovation, collaboration, and continuous improvement.
- Oversees integrated creative initiatives across print, digital, web, social media, photography, video, and emerging platforms.
- Delivers compelling work that advances institutional, academic, and healthcare goals while strengthening the reputation of both the University and UToledo Health.
- Translates strategy into memorable brand experiences that differentiate the University and UToledo Health.
- Inspires bold ideas, strengthens and protects the brand, and balances creativity with measurable marketing outcomes.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
