CREATIVE SERVICES DIRECTOR - WNEM

FOX Carolina News•Saginaw, MI

21d•Onsite

About The Position

The Creative Services Director leads the WNEM-TV and Great Lakes Sports Entertainment Network’s brand identity, promotional strategy, marketing campaigns, and creative production across on-air, digital, and social platforms. This role oversees the creative services and promotion team, collaborating closely with News, Sales, Engineering, and Digital departments to grow audience engagement, expand brand reach, and drive revenue.

Requirements

5+ years in station marketing/promotion/brand management
Must be creative, a compelling writer, and be able to use research to meet station goals
Works well with other station managers and personnel to achieve
Must have a valid driver’s license with a good driving record

Nice To Haves

College degree preferred or equivalent work experience

Responsibilities

Create, lead, and implement the brand marketing for WNEM TV5 and GLSEN
Provide inspiration and strategic direction to grow the skill set of our creative team
Manage production of compelling image, sweeps, and special event campaigns for all platforms
Identify dynamic multi-platform strategies to increase all stations' brand awareness and ratings
Oversee the creative team in the production of compelling brand-targeted station/news/weather image, targeted special reports, daily topicals, digital/streaming, programming, and special event campaigns for all platforms
Produce and post targeted social media marketing
Collaborate, manage, and execute dynamic outside media advertising efforts
Supervise promotional on-air inventory for daily logs and manage digital ad inventory
Manage television promotional inventory on all platforms
Develop and monitor annual department budget and expenses