Business Analyst Jobs

About The Position

Requirements

• At least 5 years of B2B marketing experience.
• Understanding of enterprise buyer journeys, executive audience engagement, and B2B sales pipelines.
• Hands-on experience designing integrated campaigns, email sequences, and lead-nurturing workflows.
• Strong analytical capabilities and a track record of translating marketing metrics into strategic adjustments.
• Strong written and verbal communication skills, including the ability to explain complex insights to executive leaders and cross-functional teams.

Nice To Haves

• Exposure to or a background with mission-driven organizations and non-profits.
• Familiarity with modern CRM platforms, marketing automation tools, and business intelligence suites such as Tableau.

Responsibilities

• Develop and execute target-driven field marketing strategies that support revenue goals and build regional sales pipeline.
• Partner with regional sales leadership and account teams to create targeted campaigns addressing client challenges, pipeline priorities, and deal conversion.
• Plan and execute live and hybrid events, virtual sessions, and digital initiatives to build brand presence and advance prospective leads.
• Track campaign effectiveness using analytics dashboards and key performance indicators to improve marketing ROI and conversion metrics.
• Collaborate with Product Marketing, Subject Matter Experts, Program Leads, and executive sales leadership to gather feedback and deliver tailored sales enablement resources.
• Manage vendor and agency partners to support the execution of live, hybrid, and digital brand experiences.
• Champion vertical-specific content and messaging that reflects current TMT market trends and buyer needs.

Benefits

• Time off programs
• Medical insurance
• Dental insurance
• Vision insurance
• Mental health support
• Paid parental leave
• Life insurance
• Disability insurance
• 401(k)
• Employee stock purchasing program