Field Marketing Senior Analyst, (TMT Commercial Business)

Salesforce•Indianapolis, IN

10d

About The Position

Salesforce is seeking a proactive, strategic, and detail-minded Field Marketing Senior Analyst to join its Americas Field Marketing team, specializing in the Technology, Media, and Telecommunications (TMT) vertical. Working across sales, marketing, and vertical strategy, the role translates business goals into regional, multi-channel marketing campaigns that generate pipeline, accelerate sales cycles, deepen client relationships, and increase product adoption. The position includes developing campaign strategies, aligning with sales teams, managing events and campaign operations, and analyzing performance to inform future marketing activity.

Requirements

At least 5 years of B2B marketing experience.
Understanding of enterprise buyer journeys, executive audience engagement, and B2B sales pipelines.
Hands-on experience designing integrated campaigns, email sequences, and lead-nurturing workflows.
Strong analytical capabilities and a track record of translating marketing metrics into strategic adjustments.
Strong written and verbal communication skills, including the ability to explain complex insights to executive leaders and cross-functional teams.

Nice To Haves

Exposure to or a background with mission-driven organizations and non-profits.
Familiarity with modern CRM platforms, marketing automation tools, and business intelligence suites such as Tableau.

Responsibilities

Develop and execute target-driven field marketing strategies that support revenue goals and build regional sales pipeline.
Partner with regional sales leadership and account teams to create targeted campaigns addressing client challenges, pipeline priorities, and deal conversion.
Plan and execute live and hybrid events, virtual sessions, and digital initiatives to build brand presence and advance prospective leads.
Track campaign effectiveness using analytics dashboards and key performance indicators to improve marketing ROI and conversion metrics.
Collaborate with Product Marketing, Subject Matter Experts, Program Leads, and executive sales leadership to gather feedback and deliver tailored sales enablement resources.
Manage vendor and agency partners to support the execution of live, hybrid, and digital brand experiences.
Champion vertical-specific content and messaging that reflects current TMT market trends and buyer needs.