Business Analyst - Marketing

SHI International Corp.•Austin, TX

3d•$95,000 - $125,000

About The Position

The Business Analyst - Marketing strengthens the operational and financial foundation that enables the Marketing organization to plan, prioritize, and measure its work. The role owns budget tracking, financial reconciliation, spend visibility, and strategic resource planning across marketing initiatives, partner-funded programs, and cross-functional investments. Working closely with Marketing leadership, Finance, Operations, PMO, and business stakeholders, the analyst turns financial and operational data into actionable insights, governance processes, and executive-ready reporting. The role improves transparency, supports investment decisions, reduces process friction, and helps align Marketing resources with business priorities and measurable outcomes.

Requirements

Completed bachelor's degree.
At least 5 years of experience in marketing operations, business operations, or project management, emphasizing budget administration, financial reconciliation, financial tracking systems, and operational planning.
Demonstrated experience managing budgets, forecasting expenditures, tracking spend, and ensuring financial accountability across multiple programs or initiatives.
Experience developing and maintaining financial models, ROI analyses, and spend-tracking methodologies.
Experience with financial tracking systems and tools for budgets, expenses, forecasts, and reporting.
Strong proficiency in financial reconciliation, budgeting, forecasting, and data analysis.
Ability to develop and maintain financial models, ROI analyses, and spend-tracking methodologies.
Ability to translate complex financial and operational data into clear executive-level insights and recommendations.
Proficiency with financial tracking systems and tools used to manage budgets, expenses, forecasts, and reporting.
Advanced proficiency in Microsoft Excel and reporting tools.
Strong project management, organizational, and prioritization skills, including the ability to manage multiple initiatives simultaneously.
Ability to analyze budget and spend data across initiatives, anticipate financial risks, and align resource allocation with broader marketing and business objectives.
Strong quantitative reasoning to reconcile discrepancies, model ROI, analyze trends, and interpret complex financial data.
Ability to identify process gaps and inefficiencies, develop solutions, and implement sustainable improvements.
Ability to build partnerships with Finance, Marketing, Operations, and Data teams.
Ability to present detailed financial information as concise executive summaries, recommendations, and presentations.
Exceptional accuracy and consistency with budget trackers, reconciliations, approvals, and documentation.
Self-starter who can build processes, governance models, and reporting frameworks while adapting to changing priorities, tools, and business needs.
Demonstrates analytical thinking, attention to detail, collaboration, curiosity and continuous learning, and accountability.

Nice To Haves

Experience with budgeting, project management, or business intelligence platforms.
Experience supporting marketing organizations with partner funding programs, MDF management, campaign budgeting, or cross-functional investment planning.
Experience building executive dashboards and reporting frameworks that drive strategic decision-making.
Familiarity with marketing operations processes, campaign planning, and performance measurement.

Responsibilities

Oversee the end-to-end budget lifecycle, tracking spend across partner MDF, internal campaigns, and cross-pillar initiatives.
Reconcile actual spend against forecasts to support accuracy, accountability, and fiscal discipline.
Manage budget reporting and partner with Finance on timely, accurate financial close activities.
Partner with data and business teams to build and maintain ROI calculators, forecasting models, and financial analyses.
Translate raw data into insights that support strategic planning and executive decision-making.
Monitor budget trends, identify risks, and recommend corrective actions.
Implement and maintain request trackers, cost-tracking tools, and budget dashboards for estimated and actual costs.
Provide real-time visibility into marketing investments, spend allocation, and budget utilization.
Ensure consistency and transparency in spend reporting across marketing pillars.
Audit financial workflows to identify inefficiencies, redundancies, and opportunities for automation.
Standardize documentation, approval workflows, invoicing processes, and vendor management practices.
Establish governance processes for budget tracking and reporting.
Develop and maintain executive dashboards showing budget health, spend velocity, forecast accuracy, and resource allocation.
Deliver recurring reports and ad hoc analyses for operational and strategic business reviews.
Communicate financial performance, opportunities, and risks to leadership stakeholders.