Marketing Business Systems Analyst

Breckenridge Grand Vacations•Breckenridge, CO

4d•Hybrid

About The Position

Breckenridge Grand Vacations is hiring a Marketing Business Systems Analyst to lead the selection, implementation, maintenance, and optimization of marketing systems, applications, integrations, and automation. The role supports a seamless customer journey from initial data capture through purchase, owner upsell, and referral, and serves as a subject matter expert for the marketing technology ecosystem, including Salesforce, Marketing Cloud, WordPress, Tableau, and vendor platforms. The analyst works with Marketing, CRM Marketing, Sales, Operations, IT, Compliance, vendors, and other stakeholders to translate business needs into technical requirements, workflows, and solutions. The role leads technology initiatives and project delivery, manages integrations and data flows, supports data integrity and regulatory compliance, plans and executes testing, monitors platform performance, maintains documentation, and trains users. The role also uses approved AI and automation tools in accordance with Company policies and supports the Company's hospitality values, sustainability, and community initiatives. This is a full-time, exempt hybrid position. The employee must reside in Colorado and work from the Breckenridge office once a week and as needed for additional meetings or events. Compensation is $78,000–$95,680, depending on experience.

Requirements

Bachelor's degree in business, marketing, information systems, technology, or a related field.
At least 3 years of related experience in digital, marketing technology, business systems, or technology management.
Hands-on experience with Salesforce configuration, including objects, fields, validation rules, Flow automation, reports, dashboards, and user access concepts.
Working knowledge of SQL, including joins, filtering, aggregation, and data validation, for investigating and reconciling customer and campaign data.
Experience gathering business requirements, documenting workflows and acceptance criteria, troubleshooting integrations, and executing system and user acceptance testing.
Experience troubleshooting integrations using field mappings, synchronization status, and error logs, with an understanding of APIs, authentication, and scheduled file exchanges.
Ability to assess downstream impacts of configuration and data changes across integrated systems.
Proficiency with Excel formulas, lookups, pivot tables, and data reconciliation, as well as business documentation and collaboration tools.
Experience designing, implementing, and maintaining integrations across CRM, marketing, and operational platforms.
Experience working in a shared delivery model with platform administrators, IT, developers, and vendors to define solutions, coordinate configuration and integration work, and validate delivery.
Ability to translate business needs and analytical findings into practical technical solutions and process improvements.
Strong written and verbal communication skills, including explaining technical concepts to non-technical audiences and presenting findings and recommendations to leaders, employees, and vendors.
Ability to solve practical problems, manage competing priorities, navigate ambiguity, and independently drive results.
Advanced proficiency with Microsoft 365 applications, including Outlook, Word, Excel, PowerPoint, and Teams.
Must reside in Colorado and work from the Breckenridge office once a week and as needed for additional meetings or events.
Must be comfortable working in a pet-friendly office with pets and pet dander present.
Regularly sit and work at a computer for extended periods; frequently communicate in person, by phone, and through electronic platforms; occasionally stand, walk, bend, reach, stoop, push, or pull; occasionally lift, carry, or move office equipment and materials weighing up to 25 pounds; and have the specified visual abilities.

Nice To Haves

Salesforce Administrator, Business Analyst, Advanced Administrator, Marketing Cloud Administrator, Marketing Cloud Email Specialist, Marketing Cloud Consultant, or comparable certification.
Experience with marketing automation, customer data, and digital engagement platforms, preferably Salesforce Marketing Cloud Engagement and Marketing Cloud Connect.
Working knowledge of Marketing Cloud Data Extensions, audience segmentation, SQL queries, and automation workflows using Journey Builder, Automation Studio, Contact Builder, and MobileConnect (SMS).
Experience designing and implementing solutions across Salesforce and connected marketing platforms, preferably Marketing Cloud Engagement, including integrations with operational systems such as TSW or reservation platforms.
Experience with WordPress or similar content management systems, including page and form updates, plugins, and coordinating changes with web developers or agencies.
Working knowledge of website structure, HTML, CSS, and JavaScript tags sufficient to troubleshoot forms, tracking, and data capture.
Experience implementing and validating website and campaign tracking using Google Analytics 4, Google Tag Manager, UTM standards, and conversion tracking across web, email, and paid channels.
Experience connecting web forms such as Gravity Forms, booking engines such as TravelClick/Amadeus or Inntopia, and landing pages to CRM and marketing automation platforms, including lead routing, attribution, and data-flow troubleshooting.
Familiarity with cookie consent, privacy, and web accessibility (ADA/WCAG) requirements as they apply to data collection and customer-facing forms.
Experience supporting Marketing Operations, Sales Operations, customer service, or other business operations functions.
Familiarity with lead-to-tour, reservation, sales, owner service, or related customer lifecycle workflows.
Familiarity with Agile delivery methodologies and work management platforms such as Asana, Jira, Azure DevOps, or comparable tools.
Experience with data visualization and reporting platforms such as Tableau or Salesforce reporting.

Responsibilities

Develop, implement, maintain, and optimize marketing applications, systems, integrations, and automation supporting tour generation, operational initiatives, and the customer journey.
Serve as the subject matter expert for marketing technology, including Salesforce platforms, TSW, WordPress/Gravity Forms, TravelClick, ChaseData/DialedIn, Tableau, DemandTools, NICE CXone, APIs, SFTP exchanges, and related technologies.
Lead marketing technology and innovation initiatives, including implementations, integrations, automation, website enhancements, CRM capabilities, behavioral tracking, digital personalization, and emerging technologies.
Manage project roadmaps, priorities, timelines, budgets, risks, dependencies, change management, stakeholder communication, and business readiness.
Analyze technology and business processes to identify gaps and recommend improvements to functionality, efficiency, scalability, and customer experience.
Partner with internal teams, vendors, and other stakeholders to translate business needs into technical requirements, workflows, use cases, user stories, and acceptance criteria.
Enable targeted, integrated campaigns through customer data, tracking, preference management, A/B testing, progressive profiling, and automation.
Manage and monitor system integrations and data flows, including APIs, vendor connectors, scheduled jobs, automations, data synchronization, and lead handoffs; troubleshoot failures and coordinate resolution of cross-system issues.
Support data integrity, governance, security, and compliance through data matching, deduplication, reconciliation, system access, configuration changes, consent management, customer preferences, and communication requirements such as CAN-SPAM, TCPA, and Do-Not-Call regulations.
Develop and execute testing plans for implementations, enhancements, and Salesforce seasonal releases, including user acceptance testing, regression testing, sandbox validation, data validation, issue resolution, and production readiness.
Monitor system performance, usage, storage, messaging, email deliverability, API consumption, and other technology resources to identify issues and optimization opportunities.
Use approved AI and automation tools to improve project discovery, requirements development, process analysis, documentation, testing, quality assurance, and data validation in accordance with Company policies.
Maintain technical documentation and SOPs; coordinate system change control; manage vendor support escalations; train and enable users; and promote consistent MarTech practices across platforms and departments.
Uphold BGV's hospitality values and support sustainability and community initiatives.
Perform other duties as assigned.
Accurately record time worked in the correct department using the Company time keeping system.

Benefits

Health, vision, and dental insurance plans
Company-paid life insurance coverage
Voluntary Life and Accidental Death/Dismemberment Insurance
HSA and FSA-Dependent Care Accounts
Retirement plan
Generous paid time off (PTO) and sick leave
Volunteer Time Off — paid opportunities to give back to Summit County
Bereavement leave
Biannual bonuses
Tuition Reimbursement Program
Employee Wellness programs to support physical and mental health
Ski/Rec center pass loan programs
Lodging and gear discounts
Sporting and concert event tickets
Pet insurance partner discounts
Occasional-use transferable passes for access to six premier resorts via owners' program