Marketing Business Systems Analyst

Breckenridge Grand Vacations•Breckenridge, CO

1h•$78,000 - $95,680•Hybrid

About The Position

At Breckenridge Grand Vacations, the Marketing Business Systems Analyst leads the selection, implementation, and optimization of marketing systems, applications, and integrations that support the customer journey from initial data capture through purchase, owner upsell, and referral. The analyst is the subject matter expert for the marketing technology ecosystem, translating business needs into technical requirements, workflows, and solutions while working across marketing and sales teams to improve growth, automation, and efficiency. This hybrid position requires the employee to reside in Colorado and work from the Breckenridge office once a week and as needed for additional meetings or events. The role is full-time, exempt, and pays $78,000–$95,680, depending on experience. The analyst collaborates with Marketing, CRM Marketing, Sales, Operations, IT, Compliance, vendors, and other stakeholders. The position also supports company hospitality values, sustainability, and community initiatives.

Requirements

Bachelor's degree in business, marketing, information systems, technology, or a related field, and at least 3 years of related experience in digital, marketing technology, business systems, or technology management.
Hands-on experience with Salesforce configuration, including objects, fields, validation rules, Flow automation, reports, dashboards, and user access concepts.
Working knowledge of SQL, including joins, filtering, aggregation, and data validation, for investigating and reconciling customer and campaign data.
Experience gathering business requirements, documenting workflows and acceptance criteria, troubleshooting integrations, and executing system and user acceptance testing.
Experience troubleshooting integrations using field mappings, synchronization status, and error logs, with an understanding of APIs, authentication, and scheduled file exchanges.
Ability to assess downstream impacts of configuration and data changes across integrated systems.
Proficiency with Excel formulas, lookups, pivot tables, and data reconciliation, as well as business documentation and collaboration tools.
Experience designing, implementing, and maintaining integrations across CRM, marketing, and operational platforms.
Experience working in a shared delivery model with platform administrators, IT, developers, and vendors to define solutions, coordinate configuration and integration work, and validate delivery.
Ability to translate business needs and analytical findings into practical technical solutions and process improvements.
Strong written and verbal communication skills, including explaining technical concepts to non-technical audiences and presenting findings and recommendations to leaders, employees, and vendors.
Ability to solve practical problems, manage competing priorities, navigate ambiguity, and independently drive results.
Advanced proficiency with Microsoft 365 applications, including Outlook, Word, Excel, PowerPoint, and Teams.
Must reside in Colorado and work from the Breckenridge office once a week and as needed for additional meetings or events.
Must be comfortable working in a pet-friendly office where pets and pet dander are present.
Regularly sit and work at a computer for extended periods; frequently communicate in person, by phone, and through electronic platforms; occasionally stand, walk, bend, reach, stoop, push, or pull; occasionally lift, carry, or move office equipment and materials weighing up to 25 pounds; required vision abilities include close, distance, color, peripheral, and depth perception, and ability to adjust focus.

Nice To Haves

Salesforce Administrator, Business Analyst, Advanced Administrator, Marketing Cloud Administrator, Marketing Cloud Email Specialist, Marketing Cloud Consultant, or comparable certification.
Experience with marketing automation, customer data, and digital engagement platforms, preferably Salesforce Marketing Cloud Engagement and Marketing Cloud Connect.
Working knowledge of Marketing Cloud Data Extensions, audience segmentation, SQL queries, and automation workflows using Journey Builder, Automation Studio, Contact Builder, and MobileConnect (SMS).
Experience designing and implementing solutions across Salesforce and connected marketing platforms, preferably Marketing Cloud Engagement, including integrations with operational systems such as TSW or reservation platforms.
Experience with WordPress or similar content management systems, including page and form updates, plugins, and coordinating changes with web developers or agencies.
Working knowledge of website structure, HTML, CSS, and JavaScript tags sufficient to troubleshoot forms, tracking, and data capture.
Experience implementing and validating website and campaign tracking using Google Analytics 4, Google Tag Manager, UTM standards, and conversion tracking across web, email, and paid channels.
Experience connecting web forms such as Gravity Forms, booking engines such as TravelClick/Amadeus or Inntopia, and landing pages to CRM and marketing automation platforms, including lead routing, attribution, and troubleshooting data flows.
Familiarity with cookie consent, privacy, and web accessibility (ADA/WCAG) requirements as they apply to data collection and customer-facing forms.
Experience supporting Marketing Operations, Sales Operations, customer service, or other business operations functions.
Familiarity with lead-to-tour, reservation, sales, owner service, or related customer lifecycle workflows.
Familiarity with Agile delivery methodologies and work management platforms such as Asana, Jira, Azure DevOps, or comparable tools.
Experience with data visualization and reporting platforms such as Tableau or Salesforce reporting.

Responsibilities

Develop, implement, maintain, and optimize marketing applications, systems, integrations, and automation supporting tour generation, operational initiatives, and the customer journey.
Serve as the subject matter expert for marketing technology, including Salesforce platforms, TSW, WordPress/Gravity Forms, TravelClick, ChaseData/DialedIn, Tableau, DemandTools, NICE CXone, APIs, SFTP exchanges, and related technologies.
Lead marketing technology and innovation initiatives, including implementations, integrations, automation, website enhancements, CRM capabilities, behavioral tracking, digital personalization, and emerging technologies; manage roadmaps, priorities, timelines, budgets, risks, dependencies, change management, stakeholder communications, and business readiness.
Analyze technology and business processes to identify gaps and recommend solutions that improve functionality, efficiency, scalability, and customer experience.
Partner with Marketing, CRM Marketing, Sales, Operations, IT, Compliance, vendors, and other stakeholders to translate business needs into technical requirements, workflows, use cases, user stories, and acceptance criteria; support targeted, integrated campaigns using customer data, tracking, preference management, A/B testing, progressive profiling, and automation.
Manage and monitor integrations and data flows, including APIs, vendor connectors, scheduled jobs, automations, data synchronization, and lead handoffs; troubleshoot failures and coordinate resolution of cross-system issues.
Support data integrity, governance, security, and compliance through processes for data matching, deduplication, reconciliation, system access, configuration changes, consent management, customer preferences, and communication requirements such as CAN-SPAM, TCPA, and Do-Not-Call regulations.
Develop and execute testing plans for implementations, enhancements, and Salesforce seasonal releases, including user acceptance testing, regression testing, sandbox validation, data validation, issue resolution, and production readiness.
Monitor system performance, usage, storage, messaging, email deliverability, API consumption, and other technology resources to identify issues and optimization opportunities.
Use approved AI and automation tools to improve project discovery, requirements development, process analysis, documentation, testing, quality assurance, and data validation in accordance with company policies.
Maintain technical documentation and SOPs, coordinate system change control, manage vendor support escalations, train and enable users, and promote consistent MarTech practices across platforms and departments.
Uphold BGV's hospitality values, including greeting everyone with enthusiasm, treating everyone with respect, making interactions positive, taking personal responsibility, anticipating others' needs, and supporting sustainability and community initiatives.
Perform other duties as assigned.
Accurately record time worked in the correct department using the company timekeeping system.

Benefits

Health, vision, and dental insurance plans.
Company-paid life insurance coverage.
Voluntary life and accidental death/dismemberment insurance.
HSA and FSA-Dependent Care Accounts.
Retirement plan.
Generous paid time off (PTO) and sick leave.
Paid Volunteer Time Off to give back to Summit County.
Bereavement leave.
Biannual bonuses.
Tuition Reimbursement Program.
Employee wellness programs supporting physical and mental health.
Ski/Rec center pass loan programs, lodging and gear discounts, sporting and concert event tickets, pet insurance partner discounts, and access to Summit Medallions: occasional-use transferable passes for six premier resorts via the owners' program.