Sr. Marketing & Business Analyst - Marketing

Smile Doctors • Dallas, TX

3d

About The Position

The Sr. Marketing & Business Analyst partners with Product and Paid Media teams to uncover insights that support smarter decisions, stronger performance, and growth. The role works with complex data sets to identify trends, forecast outcomes, and turn raw information into insights that inform marketing strategy. It provides end-to-end analysis, develops forecasts and dashboards, creates reporting frameworks, and translates technical findings into clear stories for audiences with varying levels of data fluency. The analyst also helps build organizational data literacy and proactively audits and optimizes processes.

Requirements

• Bachelor’s degree in a quantitative field such as Statistics, Math, Engineering, or Computer Science.
• Ten years of experience in analytics or data-focused positions.
• Experience with Product Marketing, including performance analysis for Paid Search, Paid Social, Programmatic, and Direct Mail.
• Intermediate knowledge of Snowflake.
• Intermediate knowledge of SQL, relational databases, and BI tools.
• Basic knowledge of Excel and Google Analytics.
• Strong written and oral communication skills.
• Ability to connect data insights to financial and marketing outcomes.
• Ability to explain complex technical details clearly and concisely to non-technical team members.

Nice To Haves

• Master’s degree.
• Familiarity with AutoML technologies or advanced analytics platforms.

Responsibilities

• Provide end-to-end analysis and insights, from scoping questions and pulling data to synthesizing findings and creating presentations on channel performance, patient retention, ROI, and product adoption.
• Partner with Data Science, Product, Paid Media, Information Technology, and Marketing leadership to test hypotheses, build business cases, and identify opportunities for growth and optimization.
• Develop forecasts, dashboards, and readouts to guide product and paid acquisition for enterprise-wide initiatives.
• Create reporting frameworks that streamline requests and deliver consistent, high-quality insights.
• Engage with stakeholders across Operations, IT, Accounting, Agency Partners, and Marketing to align on priorities and understand potential opportunities.
• Monitor and validate data sources to ensure integrity and consistency.
• Flag anomalies, surface risks, and recommend solutions for more reliable decision-making.
• Translate technical findings into clear, compelling stories for audiences with varying levels of data fluency.
• Build organizational data literacy and awareness of best practices.
• Proactively audit and optimize processes.

Benefits

• Competitive salary.
• Medical, dental, vision, and life insurance.
• Short- and long-term disability coverage.
• 401(k) plan.
• Three weeks of paid time off in the first year and paid holidays.
• Discounts on braces and clear aligners for the employee and family members.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior