Field Marketing Senior Analyst, (TMT Commercial Business)

Salesforce•Indianapolis, IN

11d

About The Position

Salesforce is seeking a proactive, strategic, and detail-minded Field Marketing Senior Analyst for its Americas Field Marketing team, specializing in the Technology, Media, and Telecommunications (TMT) vertical. Working across sales, marketing, and vertical strategy, the role translates business goals into regional, multi-channel marketing campaigns designed to generate pipeline, accelerate sales cycles, foster client relationships, and increase product adoption. The work spans strategic planning, sales alignment, executive gatherings, campaign operations, and performance analysis. The position partners with regional sales leaders and account teams, coordinates events and digital initiatives, tracks campaign performance, collaborates with cross-functional teams, manages vendors and agencies, and develops vertical-specific thought leadership. Salesforce describes its benefits and resources as supporting employee well-being and balance.

Requirements

At least 5 years of B2B marketing experience.
A proven understanding of enterprise buyer journeys, executive audience engagement, and B2B sales pipelines.
Hands-on experience designing integrated campaigns, email sequences, and lead-nurturing workflows.
Strong analytical capabilities and a track record of translating marketing metrics into actionable strategic adjustments.
Strong written and verbal communication skills, including the ability to distill complex insights for executive leadership and cross-functional teams.

Nice To Haves

Exposure to or a background with mission-driven organizations and nonprofits.
Familiarity with modern CRM platforms, marketing automation tools, and business intelligence suites such as Tableau.

Responsibilities

Formulate and execute target-driven field marketing strategies that support revenue goals and build regional sales pipeline.
Partner with regional sales leadership and account teams to create targeted campaigns addressing client challenges, supporting pipeline hotspots, and accelerating deal conversion.
Plan and execute live and hybrid events, virtual sessions, and digital initiatives to build brand presence and advance prospective leads.
Track campaign effectiveness using analytics dashboards and key performance indicators to improve marketing ROI and conversion metrics.
Collaborate with Product Marketing, subject matter experts, program leads, and executive sales leadership to gather feedback and deliver tailored sales enablement resources.
Direct vendor and agency partners to support the execution of live, hybrid, and digital brand experiences.
Champion vertical-specific content and messaging aligned with TMT market trends and buyer demands.