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Marketing Manager - Engagement , Prime Video ELA

Amazon•Miami, FL
•Onsite
Match Resume

About The Position

Drive the future of entertainment in Latin America — own the strategy that keeps millions of customers engaged with Prime Video. This high-impact role puts you at the center of Prime Video's growth in Emerging Latin America, leading engagement and retention marketing across the full customer lifecycle. As Marketing Manager, Engagement, you'll design and execute comprehensive strategies to deepen customer engagement and reduce churn across web, mobile, and living room devices. You'll be the connective tissue between multiple teams — Central Marketing, Product, Payments, Programming, Prime, Devices, and Customer Service — aligning efforts to deliver measurable results against key retention and engagement KPIs. This isn't a traditional marketing role — it's a strategic operator position that blends data analytics, cross-functional program management, and customer-centric marketing in one of Prime Video's fastest-growing regions. What makes this role unique: - Deep data immersion — you'll report on churn drivers (voluntary and involuntary), track engagement behaviors, payment method impacts, and customer insights to inform every decision - Cross-functional influence without direct reports — you'll coordinate and prioritize across 10+ internal teams and external partners, requiring strong stakeholder management at all levels of seniority - Competitive intelligence — benchmark against competitors' content offerings and UX/UI strategies to identify differentiation opportunities - Startup speed, Amazon scale — rapid experimentation, testing, and iteration culture with the resources of a global entertainment platform

Requirements

  • 4+ years of professional non-internship marketing experience
  • Experience using data and metrics to drive improvements
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  • Experience using Microsoft Excel to manipulate and analyze data
  • Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
  • Experience producing marketing promotional material for Owned & Operated channels
  • Experience creating brand marketing content
  • Usage of Artificial Intelligence tools to drive data analysis

Nice To Haves

  • Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
  • Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

Responsibilities

  • Drive data-driven reporting & insights — Track and report on engagement KPIs, churn drivers (voluntary and involuntary), customer behavior patterns, and payment method impacts; present performance metrics to senior leadership
  • Own churn reduction programs — Lead prioritization and execution of churn reduction plans in collaboration with Payments and Marketplace teams, including lifecycle management, outbound campaigns, and payment-related initiatives
  • Own the engagement & retention strategy — Design, execute, and continuously optimize marketing programs across web, mobile, and living room devices to deepen Prime Video usage and reduce churn in Emerging Latin America
  • Lead cross-functional coordination — Align engagement activities across 10+ teams including Central Marketing, Product, Payments, Programming, Prime, Devices, Marketplace, and Customer Service to deliver unified retention outcomes
  • Build a culture of experimentation powered by AI & automation — Develop rapid test-and-learn frameworks leveraging AI-driven personalization, predictive churn modeling, and automation tools to measure customer behavior, refine marketing levers, and scale what works across owned & operated channels
  • Ensure customer obsession across touchpoints — Own QA of all customer-facing marketing communications, manage the Customer Service relationship, benchmark against competitors' content and UX strategies, and bring customer insights back to the country team

Benefits

  • health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
  • 401(k) matching
  • paid time off
  • parental leave
  • sign-on payments
  • restricted stock units (RSUs)

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What This Job Offers

Job Type

Full-time

Career Level

Mid Level

Education Level

No Education Listed

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