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Home Builder Sales Director - California

SPAN•San Francisco, CA
•$175,000 - $200,000

About The Position

SPAN is seeking a driven sales leader to manage its home builder business in California. The role combines strategic planning, business development, and in-market relationship building. The Sales Director will help set the market’s strategic direction and work with financing companies, large installation partners, and solar and storage OEMs to help builders meet building codes while delivering a strong homeowner experience. The position focuses on building a profitable market category, expanding partnerships, and increasing adoption of SPAN products. The role includes developing regional and territory sales plans, managing sales activity, building market and product knowledge, engaging strategic partners, analyzing market and sales data, and coordinating with internal teams and external partners. Market visits are approximately 6–10 days per month and may include sales calls, trade shows, training, and site visits.

Requirements

  • At least 7 years of experience in production home builder sales.
  • Proficiency with analytical software tools, such as Google Sheets and AI tools, and ability to analyze data and Salesforce reports to prioritize activity and develop regional business plans.
  • Demonstrated ability to prioritize and plan in a complex, changing sales environment.
  • Experience developing and delivering forecasts with greater than 80% accuracy and working across functions such as supply chain, sales operations, and territory management.
  • Proficiency with CRM tools; Salesforce is preferred, along with the ability to learn new sales tools quickly.
  • Must reside in the territory to facilitate in-market engagements.
  • Must have a valid driver’s license.

Responsibilities

  • Develop a California home builder sales strategy with clear objectives, actions, and outcome metrics to increase volume, incorporating knowledge of third-party-ownership financing models in solar and storage.
  • Directly manage a territory and deliver sales by understanding the product, market fit, customer journey, go-to-market models, and SPAN’s value proposition.
  • Deliver tailored sales pitches that communicate SPAN product value and program benefits based on customer needs and business opportunities.
  • Lead strategic, high-value partner engagements using strong communication, business acumen, and executive presence.
  • Collaborate with Eaton and SPAN Builder Operations teams to ensure projects meet builders’ technical specifications and reduce channel conflict while maximizing sales outcomes for SPAN and Eaton.
  • Make market visits approximately 6–10 days per month, including builder and installer sales calls, trade shows, training, and site visits.
  • Analyze home starts, home closings, and production-builder market activity to identify opportunities.
  • Develop data-driven quarterly business review templates to support deeper partner commitment and sales outcomes.
  • Use Salesforce to track engagement, funnel conversion, and activation status; maintain accurate CRM data and contribute to team forecasting.
  • Develop regional, territory, and channel business plans with territory managers and sales leadership to align strategic targets and increase demand for SPAN products.
  • Contribute to team enablement by sharing feedback, identifying blockers, and supporting continuous improvement.
  • Collaborate with Product Management on customer feedback, feature prioritization, and customer experience visits to support the product roadmap.
  • Partner with Channel Marketing Program Leads to develop programs that improve sales outcomes across production builders, installers, and other influential entities.

Benefits

  • Competitive compensation and equity grants.
  • Medical, dental, and vision coverage, with 100% of employee premiums paid for base plans and options for additional coverage.
  • Parental leave of up to 24 weeks, depending on eligibility.
  • Comfortable, sunny office space near BART and Caltrain public transit.
  • Employee Resource Groups, monthly social events, SPANcakes recognition breakfast, and lunch-and-learns.
  • Flexible hours, one holiday per month, and flexible time off.

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