Associate Director Jobs

About The Position

Requirements

• Bachelor of Arts or Bachelor of Fine Arts degree with a concentration in Music, Theatre, Dance, Arts Management, Marketing, Communication or other closely related field, or an equivalent combination of education and related experience.
• Master’s degree in arts management, performing arts, marketing, communications, or a related field.
• Five to seven years of progressively responsible experience in performing arts programming, presenting, or marketing.
• Progressive related experience working with performing arts industry professionals including artists, agents, promoters, and presenters.
• Experience cultivating, negotiating, implementing, and/or evaluating successful performing arts programming seasons and contracts.
• Experience with developing and collaborating on educational arts programming in a student learning environment.
• Experience producing special events and knowledge of event planning principles.
• Experience with marketing principles and collaboration across marketing teams.
• Experience leading marketing strategy and using data to measure results.
• Knowledge of performing arts contexts within a higher education environment.
• Knowledge of the arts and culture landscape nationally and in the SoCal region.
• Supervisory experience and leadership skills.
• Proven ability to address diverse problems, define relevant issues, draw sound conclusions and make responsible decisions.
• Familiarity with safe practices when working in a theater.
• Experience managing revenue and expense budgets.
• Strong time and project management skills.
• Strong analytical skills.
• Excellent oral and written communication and interpersonal skills.
• Computer skills (Microsoft Office).
• Demonstrated commitment to the principles of diversity, equity, inclusion, and access.

Responsibilities

• Oversee and mentor the marketing and communication team, including direct supervision of the Marketing Manager and Programs Project Specialist.
• Foster a collaborative, creative team culture that values innovation, data-driven decision-making, and audience-centered thinking.
• Conduct regular performance evaluations, establish professional development goals, and create growth opportunities for marketing and programming team members.
• Manage departmental budget, resource allocation, and vendor / artist / agent / presenter relationships.
• Support the development of Musco Center’s seasonal planning, including programming research, risk analysis, and selection recommendations and advancement.
• Act as lead booking representative of Musco Center’s upcoming artistic seasons, including scheduling, booking artists, negotiating offers and contracts, and all aspects of artistic administration.
• Represent Musco Center at annual trade conferences, as needed.
• Ensure that programming selection and marketing goals and objectives are fully aligned to maximize ticket revenue and opportunities for enhanced visibility.
• Partner with leadership to establish annual marketing priorities.
• Develop comprehensive marketing strategies across digital, print, and experiential channels.
• Establish clear KPIs and success metrics for all marketing initiatives.
• Conduct quarterly strategic reviews to assess campaign performance.
• Analyze historical attendance data, demographic trends, and campaign performance to inform strategic planning.
• Provide strategic oversight and direction for Musco Center’s educational programming, artist services, and partnerships.
• Oversee the development and implementation of educational opportunities including residencies, masterclasses, workshops, demonstrations, rehearsals, and performances.
• Oversee the development and implementation of educational partnerships, programs, and projects serving students, University departments, and the broader community.
• Foster and support interdisciplinary programming and collaborations across University departments and disciplines.
• Lead comprehensive audience cultivation strategies to deepen engagement and expand reach to new demographics.
• Create and implement patron journey mapping to enhance experience.
• Identify and develop targeted campaigns for underrepresented audience segments.