If you're hoping to make a career in marketing in 2020, then you can expect to join a thriving and versatile industry. With so many different areas for marketing graduates to choose from, you have plenty of opportunities to create a great marketing career.
Marketing skills are in higher demand than ever, especially with the kind of digital world we live in. Social media has become ubiquitous in our everyday lives. Digital marketing has opened up new paths into the world of marketing, giving you even greater options to make a career out of it.
So is marketing a smart career choice in 2020? And what marketing jobs are currently in demand?
Why choose a marketing career in 2020?
Gone are the days when 'marketing' simply meant trying to sell products with TV ads and billboards. New advances in technology are creating innovative new ways to reach consumers, which means that companies need talented digital marketers to create an online presence for their business.
In 2020, social media is playing an increasingly important role in our lives, making targeted advertising a key part of any company's marketing strategy if they want to stay relevant. This requires a diverse marketing team with opportunities for those interested in search engine optimization, content marketing, graphic design, user experience design, and more.
The need for digital marketing skills isn't going anywhere, making this a worthwhile career choice in 2020 and beyond.
In-demand marketing careers in 2020
With so much variety available for marketing graduates, it can be difficult to decide what kind of career path to pursue. The job market is flooded with positions for marketing managers, social media managers, and digital marketing professionals, to name just a few. But should you put your skills towards e commerce marketing, social media marketing, or something else?
Digital marketing offers a wide selection of roles and responsibilities, so there's something to suit each person who wants to use their skills to become a marketing professional. A digital marketing career is a great choice because it encompasses a lot for digital marketers to do.
Social Media Specialist
More and more businesses are turning to social media to create an online presence and to stay relevant among consumers. So there is a high demand for social media marketing professionals to direct online content strategies and digital campaigns.
A social media manager plays an important role in curating and managing a business's social media presence and reaching consumers through a variety of platforms. If you're someone who is social-media savvy and can stay on top of the latest trends, then a career in social media marketing could be a smart choice.
Search Engine Optimization (SEO) is leading the way in helping businesses make themselves known online. They could have the best content creators in the world, but what good is that if their content isn't appearing in search engine results? That's what makes search engine marketing a core part of any business' marketing strategy.
An SEO executive is responsible for optimizing content and making it internet ready. This involves using keywords and backlinks to make content more attractive to search engines and to drive web traffic to the company website. SEO executives are in demand right now, so consider this route for your digital marketing career.
Digital Marketing Executive
The job description for a digital marketing executive can encompass a wide range of responsibilities, such as SEO audits, PPC and CRO, data analytics, and launching digital marketing campaigns. This makes it one of the most in-demand digital marketing careers at the moment.
It can require both problem-solving and analytical thinking, as well as soft skills such as creativity and communication skills. So if you're looking for a marketing career that allows you to tackle a large range of objectives and be heavily involved in promoting a business, then a career in digital marketing could be right for you.
Whether it's creating website copy, social media posts or product descriptions, the role of a content writer is indispensable for marketing a business. Writers are needed to create compelling copy that fits the tone of the business and that speaks to their target audience.
This job can also involve email marketing, online marketing, and creating copy for e commerce marketing. Content marketing is essential for any digital marketing directors, so there are plenty of positions out there for those with the right skills. If you want to combine your creative skills with digital marketing skills, then consider content writing for your career.
A marketing coordinator plays a key role in developing and launching marketing campaigns for companies and businesses. From curating press releases to managing affiliate marketing and coordinating marketing teams, this job will put you at the forefront of a company's strategies to reach consumers.
With marketing and advertising happening across more and more different channels, it's essential to have someone skilled and organized to coordinate it all. So this is definitely a career that's not going anywhere.
PPC (Pay Per Click) refers to a type of internet advertising that usually takes place on search engines, usually Google. It is a highly effective way of creating traffic for a business's website and means they don't have to pay unless their ad is clicked.
But it takes a specialist to plan, implement, and optimize online marketing campaigns to ensure they're actually effective. A PPC specialist is tasked with overseeing internet marketing efforts and analyzing campaign performance, making them an essential part of any marketing team.
With such a wide range of careers available, marketing is definitely a smart choice in 2020 and beyond. From becoming a social media marketer for a marketing agency, an e commerce analyst, a director of e commerce, a mobile marketing expert, a Google analytics and SEO guru, or a digital marketing specialist in another one of the many marketing positions out there, there's a lot to choose from.
No matter what career you pursue, you'll be gaining experience and learning skills that are always in demand for marketing professionals.