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How to Make a Resume Stand Out in 2026: 15 Expert Tips That Actually Work

December 6, 2025
19
min read

3 Key Takeaways

  • Master the dual challenge of resume writing: passing ATS filters and capturing a recruiter's attention in under 7 seconds.
  • Transform forgettable task lists into compelling impact stories using 5 proven bullet formulas (TEAL, PAR, CAR, XYZ, STAR).
  • Learn why tailoring, quantifying, and strategic formatting matter more than fancy designs—and how to nail all three.

What Makes a Resume Stand Out to Recruiters?

Here's an uncomfortable truth: your resume has two audiences, and you need to impress both of them.

The first is a machine. Applicant Tracking Systems (ATS) scan your resume before any human ever sees it, searching for keywords, parsing your formatting, and deciding whether you're worth passing along. Research shows that up to 75% of resumes get filtered out at this stage—rejected by an algorithm before a recruiter even knows you exist.

The second audience is a human with very little time. Studies consistently show that recruiters spend an average of just 6-7 seconds on their initial resume scan. In that brief window, they're making snap judgments about whether you deserve a closer look or a spot in the rejection pile.

This is what "standing out" really means: surviving the bot and capturing a human's attention in under 10 seconds.

The 30-Second Rule

While the initial scan takes 6-7 seconds, the resumes that pass this first test get about 30 seconds of actual reading time. This is your real window of opportunity—the moment when a recruiter decides whether to schedule an interview or move on to the next candidate.

During these 30 seconds, recruiters aren't reading your resume from top to bottom. They're scanning in an F-pattern: across the top, down the left side, and occasionally across subheadings that catch their eye. Everything that matters most needs to be positioned for this scanning behavior.

The "Above the Fold" Concept

Borrowed from newspaper design, "above the fold" refers to what's visible before any scrolling—roughly the top third of your resume. This prime real estate determines whether someone keeps reading or moves on.

Your above-the-fold content should include your name and contact information, a compelling headline or summary, and the start of your most relevant experience. If you bury your best qualifications at the bottom of the page, most recruiters will never see them.

The Hiring Manager Mindset Framework

To make your resume truly stand out, you need to understand what's happening on the other side of the screen. Hiring managers aren't reading resumes for fun—they're trying to solve a problem. Usually, that problem sounds something like: "I need someone who can do X, won't require months of training, and will stick around long enough to make the hiring process worth it."

When you understand this, your resume strategy shifts. Instead of listing everything you've ever done, you focus on answering their unspoken questions: Can you do this job? Will you hit the ground running? Are you worth the investment?

Cognitive Biases at Play

Hiring managers are human, which means they're subject to the same cognitive biases as everyone else. Three biases particularly influence resume evaluation:

The primacy effect means the first things they read carry disproportionate weight. Lead with your strongest, most relevant qualifications—not a chronological history that starts with your oldest experience.

The halo effect causes one positive impression to color everything that follows. A strong opening summary or an impressive top achievement can make your entire resume look better.

Anchoring means the first numbers they see set expectations for everything after. If your first bullet point mentions increasing revenue by 47%, every subsequent achievement gets evaluated against that benchmark.

Position Yourself as the Solution

The resumes that stand out aren't just lists of qualifications—they're answers to problems. Before you write a single bullet point, ask yourself: What problem does this employer have? What are they struggling to accomplish? What keeps them up at night?

Then position every element of your resume as evidence that you're the solution they've been searching for. Your summary should hint at it. Your experience should prove it. Your skills should reinforce it.

This mindset shift—from "here's what I've done" to "here's how I solve your problem"—is what separates forgettable resumes from the ones that land interviews.

1. Tailor Your Resume to Every Job Application

Sending the same resume to every job opening is like wearing the same outfit to a beach party and a board meeting. It might technically cover the basics, but it won't impress anyone.

Generic resumes fail because they try to appeal to everyone and end up resonating with no one. When a hiring manager reads a resume that could apply to any company in any industry, it signals that you didn't care enough to customize—and if you won't put in effort for the application, why would you put in effort on the job?

The solution isn't writing a completely new resume for each application. It's strategically adjusting key elements to mirror what each employer is looking for.

How to Decode Job Descriptions for Hidden Requirements

Job descriptions are roadmaps to what employers actually want. The trick is knowing how to read them.

Start with the requirements section, but don't stop there. Look for repeated words and phrases throughout the posting—if "cross-functional collaboration" appears three times, that's not an accident. Note the order of requirements; items listed first are usually highest priority. Pay attention to the language style too. A posting filled with startup jargon ("move fast," "wear many hats," "scrappy") tells you something different than one using corporate terminology ("stakeholder management," "governance," "scalable processes").

Then research beyond the posting. Check the company's LinkedIn page, recent news, and employee reviews. Understanding their challenges helps you position your experience as the solution to problems they're actively facing.

The "Resume Stack" Technique

Instead of maintaining one master resume, create a small stack of targeted versions—typically 3-5 variations aligned to different role types or industries you're pursuing.

For example, if you're a marketing professional, you might have one version emphasizing analytics and data skills for growth marketing roles, another highlighting brand and creative experience for brand marketing positions, and a third focused on leadership and strategy for marketing manager opportunities.

Each version in your stack serves as a starting template that requires only minor tweaks for individual applications, rather than a complete rewrite every time. This approach balances personalization with practicality.

Tools to Streamline Customization

Manually comparing your resume against each job description is tedious and error-prone. This is where technology becomes your advantage.

Teal's AI Resume Builder analyzes job descriptions and identifies the keywords and skills you should incorporate. It shows you exactly where your resume aligns with the role and where gaps exist, taking the guesswork out of customization. You can save multiple versions, track which resume you sent to which company, and make data-driven decisions about how to present your experience.

The job seekers who land interviews fastest aren't necessarily the most qualified—they're the ones who make it easiest for employers to see the match.

2. Master ATS Optimization

Before your resume reaches human eyes, it has to survive the robots. And right now, the robots are winning.

Applicant Tracking Systems are software platforms that companies use to collect, sort, and filter resumes. Originally designed to organize applications, they've evolved into gatekeepers that automatically screen candidates based on keyword matches, qualifications, and formatting compatibility.

The numbers are sobering: studies suggest that up to 75% of resumes are rejected by ATS before a recruiter ever sees them. Your resume might be perfect for the role, but if the ATS can't parse it correctly, you're out before you've even started.

How ATS Systems Actually Work

When you submit a resume, the ATS converts it into a standardized format and extracts key information: your contact details, work history, education, and skills. It then compares this extracted data against criteria set by the employer—required keywords, years of experience, specific qualifications.

Resumes are often ranked by match percentage. A hiring manager searching for candidates might only review the top 20 or 30 results, meaning a resume that's an 85% match could get seen while an 80% match gets buried.

The critical insight: ATS systems are literal. They're looking for exact or near-exact keyword matches, not clever synonyms or creative descriptions. If the job posting asks for "project management" and your resume says "led initiatives," you might not get credit for that experience.

Strategic Keyword Placement

Keywords should appear naturally throughout your resume, not stuffed into an invisible block of text (ATS systems have gotten smart enough to catch that trick, and it can get your resume flagged).

The highest-impact locations for keywords are your professional summary or headline, your skills section, your job titles (when accurate), and your bullet points describing achievements. Mirror the exact language from the job posting when possible. If they say "data analysis," use "data analysis"—not "analyzing data" or "data analytics" unless those phrases also appear in the posting.

Don't forget about variations. Some systems search for "customer service" while others look for "customer support" or "client relations." Including natural variations improves your chances of matching different search queries.

Formatting Do's and Don'ts for ATS

ATS compatibility often comes down to formatting choices that seem minor but can completely break how your resume is parsed.

Do:

  • Use standard section headings ("Work Experience," "Education," "Skills")
  • Stick to common fonts like Arial, Calibri, or Times New Roman
  • Save as .docx or PDF (check the application instructions—some systems prefer one over the other)
  • Use standard bullet points, not symbols or images
  • Keep your formatting simple and consistent

Don't:

  • Use tables, text boxes, or columns (many ATS systems can't read them properly)
  • Put important information in headers or footers (often ignored by parsers)
  • Use images, graphics, or icons (invisible to ATS)
  • Get creative with section titles ("Where I've Made an Impact" instead of "Work Experience")
  • Use abbreviations without spelling them out at least once

Testing Your Resume's ATS Compatibility

Don't submit blindly and hope for the best. Test your resume before sending it into the void.

The simplest test: copy and paste your resume into a plain text document. If the result is garbled, out of order, or missing information, an ATS will likely have the same problems parsing it.

For more thorough testing, Teal's ATS Resume Checker scans your resume against specific job descriptions and shows you exactly how well you match, which keywords you're missing, and where formatting issues might cause problems. It's the difference between guessing and knowing.

Remember: ATS optimization isn't about gaming the system. It's about removing barriers between your qualifications and the people who need to see them.

3. Write a Powerful Summary or Objective

The top of your resume is prime real estate. A strong summary or objective can hook a recruiter in seconds; a weak one (or none at all) wastes your best opportunity to make an impression.

But which should you use? The answer depends on where you are in your career.

When to Use a Summary vs. an Objective

A professional summary works best when you have relevant experience to highlight. It's a snapshot of who you are professionally—your expertise, key skills, and the value you bring. Think of it as your elevator pitch in written form.

An objective statement makes more sense when you're entering the workforce, changing careers, or targeting a specific role where your intent isn't obvious from your experience. It focuses on where you're going rather than where you've been.

The general rule: if you have experience that speaks for itself, use a summary. If you need to explain why you're applying or connect dots that aren't obvious, use an objective.

The 3-Sentence Formula for Summaries

A great summary doesn't need to be long—it needs to be strategic. This three-sentence formula covers everything a recruiter wants to know:

Sentence 1: Who you are. Lead with your professional identity and years of experience. "Senior marketing manager with 8+ years of experience in B2B SaaS."

Sentence 2: What you're great at. Highlight 2-3 key skills or areas of expertise, ideally matching the job requirements. "Specialized in demand generation, marketing automation, and pipeline acceleration."

Sentence 3: What you've achieved. Include a quantified accomplishment that proves your value. "Known for building campaigns that generated $4.2M in attributed pipeline in the last fiscal year."

Put together: "Senior marketing manager with 8+ years of experience in B2B SaaS. Specialized in demand generation, marketing automation, and pipeline acceleration. Known for building campaigns that generated $4.2M in attributed pipeline in the last fiscal year."

Three sentences. Six seconds to read. Immediately compelling.

Before and After Transformations

Before (weak): "Hardworking professional seeking a challenging position where I can utilize my skills and grow with the company."

After (strong): "Operations manager with 6 years of experience streamlining processes for logistics companies. Expert in inventory management, vendor negotiations, and team leadership. Reduced operational costs by 23% while improving on-time delivery rates to 98.5%."

The first version could apply to anyone, anywhere. The second version tells a specific story with proof.

4. Quantify Your Accomplishments

Numbers are the difference between a resume that tells and one that sells.

Anyone can claim they "improved sales" or "managed projects." But saying you "increased sales by 34% in six months" or "delivered 12 projects on time and under budget" transforms a vague claim into concrete evidence. Numbers give recruiters something to hold onto—proof that you don't just do work, you deliver results.

Why Numbers Matter More Than Descriptions

When a recruiter reads "responsible for customer accounts," they learn almost nothing. How many accounts? What size? What happened to them under your management?

But when they read "managed a portfolio of 45 enterprise accounts totaling $3.2M in annual recurring revenue, achieving 112% retention rate," they immediately understand the scope of your work, the stakes involved, and the outcome you delivered.

Numbers also make you memorable. In a stack of 200 resumes, specific figures stand out against a sea of generic descriptions. "Increased efficiency by 40%" sticks in the brain longer than "improved efficiency."

Metrics That Matter by Industry

Different industries care about different numbers. Focus on metrics that speak your industry's language:

Sales: Revenue generated, quota attainment percentage, deal size, sales cycle length, new accounts acquired

Marketing: Leads generated, conversion rates, campaign ROI, cost per acquisition, traffic growth, engagement rates

Operations: Cost savings, efficiency improvements, error reduction, process cycle time, throughput increases

Customer Success: Retention rates, NPS scores, churn reduction, upsell revenue, response time

Engineering: System uptime, bug reduction, deployment frequency, load time improvements, code coverage

HR: Time-to-hire, retention rates, training completion rates, employee satisfaction scores

What to Do When You Don't Have Numbers

Not every accomplishment comes with a neat percentage attached. When hard metrics aren't available, you have options:

Estimate conservatively. If you know you saved time but never measured it, make a reasonable estimate: "Reduced report preparation time by approximately 3 hours per week."

Use scale and scope. Numbers aren't just percentages. "Trained 25 new employees" or "Managed $500K budget" or "Supported 3 regional offices" all add concrete detail.

Show frequency. "Processed 200+ invoices weekly" or "Conducted 15 client presentations per month" demonstrates workload and consistency.

Compare to benchmarks. "Exceeded team average by 20%" or "Ranked #2 of 15 sales representatives" provides context even without absolute numbers.

The goal isn't perfect precision—it's giving recruiters something specific to grasp.

Example Bullet Points with Quantified Results

  • Increased regional sales by 47% ($1.2M) within 18 months by implementing a consultative selling approach and expanding into two new market segments
  • Reduced customer support ticket resolution time from 48 hours to 6 hours by creating a knowledge base that deflected 35% of incoming requests
  • Led a team of 8 engineers to deliver a mobile app rebuild 3 weeks ahead of schedule, resulting in a 4.8-star App Store rating (up from 3.2)
  • Cut inventory carrying costs by $340K annually by implementing just-in-time ordering and renegotiating supplier contracts
  • Grew LinkedIn following from 2,400 to 18,000 in 12 months through a consistent content strategy, generating 45 inbound leads

Notice how each bullet combines action, scope, and outcome. That's the pattern that makes accomplishments impossible to ignore.

5. Master the 5 Proven Resume Bullet Formulas

Most job seekers write task lists. The best write impact stories.

The difference? A framework.

Your resume bullets are probably costing you interviews without you realizing it. Phrases like "responsible for managing projects" or "helped with customer outreach" describe activities, not achievements. They tell recruiters what you were supposed to do, not what you actually accomplished.

Frameworks fix this by forcing structure onto your accomplishments. They ensure every bullet has a clear action, context, and result. Once you master them, writing compelling bullets becomes almost automatic.

Here are five proven formulas, from simplest to most comprehensive. Each one works—the right choice depends on the achievement you're describing.

TEAL Method [Result + Metric + Context]

The TEAL Method flips traditional resume writing on its head by putting your result first. Instead of building up to your achievement, you lead with it—ensuring recruiters see your impact in the first three seconds.

The Formula: Result + Metric + Context

Start with what you achieved, quantify it, then briefly explain how or where.

Why It Works

Recruiters scan resumes in an F-pattern, spending the most time on the beginnings of lines. By front-loading your results, you guarantee the most important information gets seen even in a quick skim. The metric adds credibility, and the context provides just enough detail to understand the scope.

Before → After

Before: "Managed social media accounts and created content calendars for multiple platforms."

After: "Grew Instagram engagement by 156% in 6 months by implementing a user-generated content strategy and optimized posting schedule."

Before: "Responsible for handling customer complaints and resolving issues."

After: "Achieved 94% customer satisfaction rating while reducing average resolution time by 40% through implementation of tiered support system."

Best For: When you have strong metrics and want maximum impact in minimal words. Ideal for accomplishments where the result speaks for itself.

PAR Method [Project → Action → Result]

The PAR Method connects your daily work to business outcomes by showing the full arc from assignment to achievement. It's the most versatile framework because nearly any professional accomplishment can be structured this way.

The Formula: Project/Problem → Action → Result

Identify the project or problem you faced, describe what you did about it, and end with the outcome.

Why It Works

PAR tells a complete story in a single bullet. It shows you understand how your work fits into bigger business objectives and that you think in terms of outcomes, not just tasks. It also naturally prevents the "responsible for" trap by forcing you to describe specific actions and results.

Before → After

Before: "Worked on improving the onboarding process for new employees."

After: "Redesigned 5-day onboarding program to address 30% new hire drop-off rate, implementing mentorship pairings and milestone check-ins that improved 90-day retention to 94%."

Before: "Assisted with quarterly financial reporting."

After: "Streamlined quarterly close process by automating 12 manual reconciliation steps, reducing reporting timeline from 15 days to 8 days while eliminating data entry errors."

Best For: Any role or industry. Particularly effective when you want to show how you identified a problem and drove a solution. The go-to framework when you're unsure which to use.

CAR Method [Challenge → Action → Result]

The CAR Method emphasizes problem-solving by leading with the challenge you faced. It positions you as someone who doesn't just complete tasks but overcomes obstacles—exactly what employers want in competitive situations.

The Formula: Challenge → Action → Result

Describe the obstacle or difficult situation, explain how you addressed it, and share the outcome.

Why It Works

Every company has problems to solve. By leading with a challenge, you're implicitly saying "I've faced hard situations before and succeeded." This framework is especially powerful for turnaround stories, crisis management, or any time you inherited a mess and made it better.

Before → After

Before: "Managed underperforming sales territory."

After: "Inherited last-place territory with 62% quota attainment, rebuilt pipeline through strategic account targeting and referral program, achieving 118% quota within 12 months and ranking #1 in region."

Before: "Handled high-pressure customer escalations."

After: "Resolved critical enterprise account escalation that threatened $800K contract by coordinating cross-functional response team and delivering custom solution in 72 hours, resulting in 3-year renewal."

Best For: Turnaround stories, competitive roles, and situations where you inherited problems. Great for demonstrating resilience, leadership, and creative problem-solving.

XYZ Method [Accomplished X measured by Y by doing Z]

The XYZ Method is Google's recommended framework for resume writing—and it's used across top tech companies. It's data-driven and metric-first, structured to prove impact with specificity.

The Formula: Accomplished [X] as measured by [Y] by doing [Z]

State the accomplishment, provide the metric that proves it, then explain the method.

Why It Works

This formula forces precision. You can't write a vague bullet using XYZ because each component demands specificity. The structure also mirrors how results-oriented companies think: what was achieved, how do we know it worked, and what was the approach.

Before → After

Before: "Improved website performance and user experience."

After: "Accomplished 40% reduction in page load time as measured by Core Web Vitals scores by implementing image compression, lazy loading, and CDN optimization."

Before: "Successfully led product launches."

After: "Accomplished $2.3M in first-quarter revenue as measured by attributed sales by leading go-to-market strategy for flagship product launch across 3 channels."

Best For: Tech companies, data-driven roles, or any position where measurable outcomes matter. Especially effective when applying to companies known for rigorous performance standards.

STAR Method [Situation → Task → Action → Result]

The STAR Method is the most comprehensive framework, providing full context for complex achievements. While commonly used for interview answers, it adapts well to resume bullets when you need to convey nuance.

The Formula: Situation → Task → Action → Result

Set the scene, explain your responsibility, describe your specific actions, and share the outcome.

Why It Works

Some achievements don't make sense without context. STAR lets you paint the full picture—the circumstances you faced, what was expected of you, how you approached it, and what happened. It's longer than other frameworks but delivers more complete information.

Before → After

Before: "Led team during company acquisition."

After: "During $50M acquisition that created organizational uncertainty (S), led integration of 12-person team with acquiring company (T) by establishing weekly alignment meetings, creating shared documentation systems, and personally mentoring 3 at-risk employees (A), resulting in 100% team retention and ahead-of-schedule integration (R)."

Before: "Managed vendor contract negotiations."

After: "Facing 20% budget cuts while maintaining service levels (S), tasked with renegotiating 8 major vendor contracts (T), conducted market analysis and developed competitive bidding process (A), securing $425K in annual savings while improving SLA terms (R)."

Best For: Complex achievements where context matters significantly. Leadership transitions, crisis management, cross-functional initiatives, and situations where the difficulty isn't obvious without background.

Which Formula Should You Use?

SituationRecommended FormulaStrong metrics, want maximum impactTEAL MethodGeneral achievements, any industryPAR MethodOvercame obstacles or inherited problemsCAR MethodApplying to data-driven or tech companiesXYZ MethodComplex achievement needing contextSTAR MethodNot sure which to usePAR Method (most versatile)

The truth is, you don't need to pick just one. The best resumes mix methods based on what each accomplishment requires. Use TEAL for your strongest metrics, CAR for your best turnaround story, and PAR for everything in between.

What matters isn't the framework—it's that you're using some framework. Any of these five will transform your bullets from forgettable task lists into compelling proof of your value.

6. Use Action Verbs That Create Impact

The first word of each bullet point sets the tone. Start with "Responsible for" and you've already lost momentum. Start with "Transformed" or "Accelerated" or "Pioneered" and you command attention.

Action verbs signal confidence and ownership. They show you didn't just participate—you drove results.

Why "Responsible For" is Killing Your Resume

"Responsible for" is the most overused phrase in resume history, and it's doing you no favors. It describes your job description, not your accomplishments. It's passive when you need to be active. And it takes up precious space without adding value.

Compare:

  • "Responsible for managing client relationships" → passive, vague, boring
  • "Cultivated relationships with 40+ enterprise clients, driving 127% account growth" → active, specific, impressive

The same goes for other weak starters: "Helped with," "Assisted in," "Worked on," "Participated in." These phrases hide your contributions behind hedging language. Unless you truly played a minor supporting role, replace them with verbs that show ownership.

Power Verbs Organized by Skill Type

Leadership: Directed, Orchestrated, Spearheaded, Championed, Mobilized, Mentored, Cultivated, Influenced

Achievement: Exceeded, Surpassed, Outperformed, Attained, Captured, Secured, Earned, Delivered

Creation: Designed, Developed, Built, Launched, Pioneered, Established, Initiated, Originated

Improvement: Transformed, Revitalized, Streamlined, Optimized, Accelerated, Elevated, Modernized, Refined

Analysis: Assessed, Evaluated, Investigated, Diagnosed, Identified, Forecasted, Quantified, Interpreted

Communication: Negotiated, Persuaded, Presented, Advocated, Articulated, Collaborated, Facilitated, Mediated

Technical: Engineered, Programmed, Automated, Configured, Integrated, Architected, Debugged, Deployed

Matching Verbs to Job Level

The verbs you choose should reflect your level of responsibility.

Individual contributors typically: execute, produce, analyze, support, contribute, create, implement

Managers typically: led, managed, supervised, coordinated, directed, oversaw, guided

Senior leaders typically: established, defined, transformed, drove, shaped, championed, steered

Using executive-level verbs for entry-level work sounds inflated. Using junior verbs for leadership roles undersells your impact. Match the language to the reality of your contribution.

7. Build a Skills Section That Gets Noticed

Your skills section is more than a list—it's a scannable proof point that you have what the job requires. Done right, it helps you pass ATS filters and gives recruiters an instant snapshot of your capabilities. Done wrong, it's wasted space filled with generic buzzwords everyone claims.

Hard Skills vs. Soft Skills Balance

Hard skills are teachable, measurable abilities: programming languages, software proficiency, certifications, technical methodologies. Soft skills are interpersonal qualities: communication, leadership, problem-solving, adaptability.

Both matter, but they don't belong in equal proportion on your resume. Hard skills are easier to verify and more likely to be ATS keywords, so they should dominate your skills section. Soft skills are better demonstrated through your bullet points than listed in isolation—anyone can claim "excellent communication skills," but showing you "presented quarterly results to C-suite stakeholders" proves it.

A good ratio: 70-80% hard skills, 20-30% soft skills. And for soft skills you do include, choose ones that appear in the job description rather than generic qualities.

The "T-Shaped" Skills Strategy

T-shaped professionals have deep expertise in one area (the vertical bar of the T) combined with broad capabilities across related areas (the horizontal bar). This combination makes you both a specialist and a versatile team member.

Your skills section should reflect this shape. Lead with your primary expertise—the thing you're known for, your main value proposition. Then show breadth by including complementary skills that round out your profile.

For example, a product manager might show deep expertise in roadmap development, user research, and agile methodology, while demonstrating breadth through skills in data analysis, UX design principles, and stakeholder management. The depth makes you credible; the breadth makes you adaptable.

Skills Matrix Format Option

For technical roles or positions requiring diverse competencies, consider organizing skills into a matrix or categorized format:

Programming: Python, JavaScript, SQL, R

Platforms: AWS, Salesforce, HubSpot, Tableau

Methodologies: Agile, Scrum, Six Sigma, Design Thinking

Languages: English (native), Spanish (professional), Mandarin (conversational)

This format makes it easy for recruiters to find specific skills and helps ATS systems parse your capabilities accurately. It also shows more skills in less space than a comma-separated list.

Remote Work Skills for 2026

The workplace has fundamentally shifted, and your skills section should reflect that reality. Employers increasingly value candidates who can thrive in distributed environments.

Consider including relevant remote competencies: asynchronous communication, virtual collaboration tools (Slack, Zoom, Notion, Miro), self-directed time management, remote team leadership, digital project management, cross-timezone coordination.

These skills signal that you won't need hand-holding in a flexible work environment—an increasingly important consideration for hiring managers.

8. Highlight Projects and Certifications

Sometimes your most impressive work doesn't fit neatly into your employment history. Maybe it was a side project, a cross-functional initiative, a freelance engagement, or a certification that took months to earn. These accomplishments deserve visibility.

Creating a Dedicated Projects Section

A projects section works particularly well for career changers demonstrating new skills, recent graduates with limited work experience, professionals in portfolio-driven fields (tech, design, marketing), and anyone whose best work happened outside their day job.

Format projects like mini work experiences:

Project Name | Your Role | Date

  • What you built or accomplished
  • Technologies, methods, or skills used
  • Results or impact (quantified if possible)

For example:

E-commerce Analytics Dashboard | Personal Project | 2024

  • Built interactive sales dashboard using Python and Tableau to visualize $2M+ in transaction data
  • Automated daily reporting that previously required 4 hours of manual work
  • Open-sourced on GitHub with 200+ stars

Projects show initiative, prove skills in action, and give you something concrete to discuss in interviews.

How to Present Certifications Effectively

Certifications carry different weight depending on your industry. In IT, healthcare, finance, and project management, they can be essential qualifications. In other fields, they demonstrate commitment to professional development.

List certifications with the full name (not just acronyms), issuing organization, and date earned. If the certification is in progress, note the expected completion date.

Strong certification entries:

  • Project Management Professional (PMP), Project Management Institute, 2024
  • AWS Solutions Architect – Associate, Amazon Web Services, 2023
  • Google Analytics Certification, Google, 2024

Place certifications strategically. If they're essential qualifications for the role (like a CPA for accounting positions), feature them prominently near the top. If they're supplementary, a dedicated section near the bottom works fine.

Professional Development as a Differentiator

In a competitive job market, continuous learning sets you apart. It signals intellectual curiosity, growth mindset, and commitment to staying current in your field.

Beyond formal certifications, consider including relevant coursework (especially from recognized platforms), industry conferences attended or presented at, professional associations and memberships, and specialized training programs.

Be selective—only include development that's relevant to your target role. A leadership course matters for management positions; a coding bootcamp matters for technical roles. Random workshops that don't connect to your career goals just add noise.

9. Tell Your Career Story

A resume isn't just a list of jobs—it's a narrative. The best resumes tell a coherent story about who you are professionally, how you've grown, and where you're headed. When that story is clear, hiring managers can envision you in the role. When it's muddled, they move on.

The Career Narrative Arc Concept

Every compelling story has an arc: a beginning that establishes context, a middle that shows development, and a direction pointing toward the future. Your resume should have the same structure.

The arc doesn't need to be dramatic. It might be: "Started in customer service, discovered a talent for data analysis, transitioned into business intelligence, now pursuing senior analytics roles." Or: "Began as an individual contributor in marketing, took on progressively larger campaigns, led teams, now ready for director-level responsibility."

What matters is that the progression makes sense. Each role should logically lead to the next, and the overall trajectory should point toward the job you're applying for.

Showing Intentional Growth

Hiring managers want to see that your career moves were deliberate, not accidental. Random job-hopping raises concerns about commitment and focus. Intentional progression demonstrates ambition and self-awareness.

Show intentional growth through increasing scope of responsibility (larger teams, bigger budgets, more complex projects), skill development that builds on previous roles, promotions or title progressions within companies, and lateral moves that make strategic sense (gaining new industry experience, developing complementary skills).

Your bullet points should reinforce this narrative. Early-career bullets might emphasize learning and execution. Mid-career bullets should show leadership and ownership. Senior bullets demonstrate strategic impact and organizational influence.

Addressing Gaps and Transitions

Career gaps and transitions aren't automatic red flags—but unexplained ones invite skepticism. The key is providing enough context to satisfy curiosity without over-explaining.

For employment gaps: If the gap was productive (caregiving, education, health recovery, entrepreneurial ventures), consider a brief entry that accounts for the time. "Career Sabbatical | 2022-2023 | Completed MBA coursework, obtained PMP certification" tells a positive story.

For career transitions: Your summary is the perfect place to connect the dots. Explain how your background, while non-traditional, actually positions you well for this new direction. "Former educator bringing 8 years of curriculum development, stakeholder communication, and performance analytics to corporate learning and development roles."

The goal isn't to hide your history—it's to frame it in a way that makes sense for where you're going.

10. Create Visual Appeal Without Sacrificing ATS Compatibility

Your resume needs to look good to humans without confusing the robots. It's a balancing act, but it's absolutely achievable.

Visual appeal isn't about being flashy—it's about being readable. A clean, well-organized resume signals professionalism and attention to detail. A cluttered, hard-to-scan resume signals the opposite, regardless of your qualifications.

White Space and Readability

White space isn't wasted space—it's breathing room that makes your content easier to consume. Resumes crammed with text from edge to edge feel overwhelming and often go unread.

Aim for margins of at least 0.5 inches on all sides (0.75 to 1 inch is even better). Use consistent spacing between sections—enough to create clear visual separation without fragmenting the document. Line spacing of 1.0 to 1.15 keeps text readable without wasting vertical space.

If you're struggling to fit everything, the answer isn't eliminating white space—it's editing your content. Cut weak bullets before you sacrifice readability.

Professional Fonts and Sizing

Stick to clean, professional fonts that render well on screens and in print. Safe choices include Calibri, Arial, Helvetica, Garamond, and Cambria. Avoid decorative fonts, script fonts, or anything that prioritizes style over legibility.

Font sizing hierarchy matters:

  • Your name: 16-22pt (the largest element on the page)
  • Section headings: 12-14pt
  • Body text: 10-12pt
  • Don't go below 10pt—anything smaller strains the eyes

Consistency is crucial. Pick two fonts maximum (one for headings, one for body) and use them throughout. Mixed typography looks chaotic and unprofessional.

Strategic Use of Color

Color can help your resume stand out—but only if used strategically. A single accent color for headings or dividing lines adds visual interest without overwhelming. Safe accent colors include navy blue, dark teal, forest green, or burgundy. Avoid neon colors, bright reds, or anything that reduces readability.

Industry context matters. Creative fields (design, marketing, media) have more tolerance for color and visual flair. Conservative fields (law, finance, government) expect traditional black-and-white presentation. When in doubt, err toward restraint.

Important: any color you use should still work when printed in black and white or viewed in grayscale. Don't rely on color alone to convey information.

Clean Templates vs. Creative Designs

Templates can be helpful starting points, but they come with risks. Overly designed templates with graphics, icons, charts, and multi-column layouts often break ATS parsing. They also tend to prioritize visual novelty over practical functionality.

The best templates are clean and simple, with logical section organization, standard headings, and plenty of white space. Teal's ATS-friendly resume templates are designed to look professional while maintaining full ATS compatibility—so you don't have to choose between visual appeal and getting past the robots.

11. Choose the Right Resume Format

Not all resumes are structured the same way. The format you choose affects how your experience is perceived—and different situations call for different approaches.

Chronological Format

The chronological format lists your work experience in reverse chronological order, with your most recent position first. It's the most common format and what most recruiters expect to see.

Best for: Candidates with steady career progression in a consistent field. If your most recent experience is your most relevant, chronological format showcases it immediately.

Structure: Contact info → Summary → Work Experience (reverse chronological) → Education → Skills

Functional Format

The functional format de-emphasizes work history and instead organizes your resume around skill categories. Employment dates and employers take a back seat to capabilities.

Best for: Career changers whose past job titles don't reflect their target role, candidates with significant employment gaps, or those re-entering the workforce.

Caution: Many recruiters view functional resumes skeptically, assuming they're hiding something. ATS systems also struggle with them since they don't parse easily into standard employment fields. Use sparingly and only when the benefits clearly outweigh the risks.

Structure: Contact info → Summary → Skills/Competencies (grouped by category) → Work History (brief) → Education

Combination/Hybrid Format

The combination format blends chronological and functional approaches. It leads with a skills section or detailed summary, then follows with a traditional reverse-chronological work history.

Best for: Candidates who want to highlight specific skills upfront while still providing a clear employment timeline. Works well for senior professionals with deep expertise or those targeting roles that emphasize specialized competencies.

Structure: Contact info → Summary → Key Skills/Core Competencies → Work Experience (reverse chronological) → Education

Decision Framework: Which Format Is Right for You?

Your SituationRecommended FormatSteady career in same fieldChronologicalApplying to traditional industriesChronologicalCareer changer with transferable skillsCombinationSignificant employment gapsCombination or FunctionalSenior professional with deep expertiseCombinationRe-entering workforce after extended breakFunctional (with caution)Not sure which to useChronological (safest default)

When in doubt, chronological wins. It's familiar, ATS-friendly, and meets recruiter expectations.

12. Optimize Resume Length

The one-page vs. two-page debate has persisted for decades. Here's the truth: there's no universal right answer. The correct length depends on your experience level, your industry, and how much relevant content you have.

The One-Page vs. Two-Page Debate

The one-page rule originated when resumes were physically mailed, and brevity signaled respect for the reader's time. Today, with digital submissions and keyword searching, the calculus has shifted.

One page works well when you have less than 10 years of experience, you're early in your career, or you can genuinely communicate your value concisely. Padding a sparse resume to fill two pages looks worse than a tight one-pager.

Two pages are acceptable when you have 10+ years of relevant experience, your field expects comprehensive documentation (academia, federal jobs, senior technical roles), or you have substantial achievements that genuinely require the space.

What never works: three or more pages (unless you're in academia or federal employment), half-filled second pages that suggest you couldn't commit either way, or lengthy resumes padded with irrelevant content.

Guidelines by Experience Level

Entry-level / Recent graduate: One page. You don't have enough relevant experience to justify more, and attempting to will only highlight what's missing.

Mid-career (5-10 years): One page preferred, two pages acceptable. If you're spilling onto a second page, make sure every bullet on page two earns its spot.

Senior-level (10+ years): One to two pages. At this level, you should have enough accomplishments to fill two pages—but you should also have the editing judgment to cut what's not relevant.

Executive: Two pages is standard. Your scope of responsibility and strategic achievements warrant the space. Some executive resumes extend to three pages, but only when genuinely necessary.

What to Cut and What to Keep

If your resume is too long, cut ruthlessly:

Cut: Positions older than 15 years (unless highly relevant), obvious soft skills everyone claims ("team player," "hard worker"), duties and responsibilities (keep only achievements), outdated technical skills (no one cares about Windows XP proficiency), high school education (once you have college experience), and references ("available upon request" is assumed and wastes space).

Keep: Quantified achievements with clear impact, skills that appear in your target job descriptions, experiences that directly support your candidacy, and anything that answers the question "why should we hire you?"

When in doubt, ask: does this line help me get an interview for this specific job? If not, it's a candidate for removal.

13. Perfect Your Contact Information

It sounds basic, but contact information errors sink more applications than you'd expect. A typo in your email address means you'll never hear back. An unprofessional email handle raises immediate doubts about your judgment. Missing LinkedIn links leave recruiters with unanswered questions.

Get this section right—it takes two minutes and removes unnecessary obstacles.

Professional Email Best Practices

Your email address should be some variation of your name: [email protected], [email protected], or [email protected]. That's it.

Retire the email you created in high school. Addresses like [email protected], [email protected], or [email protected] might seem harmless to you, but they signal immaturity to hiring managers who process hundreds of applications. It takes five minutes to create a professional Gmail address—do it.

Avoid numbers unless necessary (they can look like birth years and introduce age bias). Avoid underscores and excessive punctuation that create confusion when spoken aloud. Keep it simple and professional.

LinkedIn Profile Optimization

Including your LinkedIn URL is now standard practice—most recruiters will look you up anyway. Make sure your profile reinforces rather than contradicts your resume.

First, customize your LinkedIn URL. Go to your profile settings and change the default (linkedin.com/in/john-smith-8a7b6c5d) to something clean (linkedin.com/in/johnsmith or linkedin.com/in/johnsmithmarketing). This looks better on your resume and is easier to type.

Then ensure your LinkedIn and resume tell the same story. Job titles, dates, and company names should match exactly. Your LinkedIn summary can be longer and more conversational than your resume summary, but they should align thematically. Inconsistencies raise red flags about accuracy and attention to detail.

Portfolio Links for Relevant Industries

If your work is visual, technical, or creative, a portfolio link can be more persuasive than any bullet point. Consider including portfolio links if you're in design, UX/UI, front-end development, marketing, writing, photography, video production, architecture, or any field where showing beats telling.

Use a clean URL (yourname.com or a professional portfolio platform like Behance, Dribbble, or GitHub). Test every link before submitting—broken links suggest carelessness. And make sure your portfolio is current; an outdated portfolio can hurt more than no portfolio at all.

What to Include (and What to Leave Out)

Include:

  • Full name (as you want to be addressed professionally)
  • Phone number (with professional voicemail set up)
  • Professional email address
  • LinkedIn URL (customized)
  • City and state (full street address is no longer necessary or expected)
  • Portfolio/website (if relevant)

Leave out:

  • Full street address (privacy concern, rarely needed)
  • Multiple phone numbers (keep it simple)
  • Personal social media (unless directly relevant to the role)
  • Photo (in the US—norms vary internationally)
  • Date of birth, marital status, or other personal details (irrelevant and potentially problematic)

14. Proofread Like a Pro

A single typo can cost you an interview. That might sound harsh, but consider it from the recruiter's perspective: if you can't be bothered to proofread a two-page document that determines your career, how careful will you be with client deliverables or important reports?

Studies suggest that 77% of hiring managers immediately discard resumes with typos or grammatical errors. Whether that's fair is irrelevant—it's reality. Proofreading isn't optional.

The True Cost of Typos

Typos and grammatical errors create a halo effect in reverse. One mistake makes readers scrutinize everything else more critically. Suddenly your accomplishments seem less credible, your attention to detail questionable, your professionalism in doubt.

The most damaging errors are misspelled company names (especially the company you're applying to), inconsistent formatting (some bullets have periods, others don't), wrong word usage ("lead" vs. "led," "their" vs. "there"), and tense inconsistencies (mixing past and present tense randomly).

These errors are easy to make and easy to miss—which is why a systematic approach matters.

The 5-Step Proofreading Process

Step 1: Let it rest. Finish your resume and walk away for at least a few hours, ideally overnight. Fresh eyes catch what tired eyes miss.

Step 2: Read it aloud. Your ear catches errors your eye skips over. Awkward phrasing, missing words, and clunky sentences become obvious when spoken.

Step 3: Read it backward. Start from the last word and move to the first. This breaks your brain's pattern recognition and forces you to see each word individually rather than what you expect to see.

Step 4: Check formatting systematically. Verify that bullet styles are consistent throughout, dates are formatted identically, spacing is uniform between sections, and font sizes haven't accidentally changed anywhere.

Step 5: Verify facts. Double-check every date, every number, every company name. Confirm that your email and phone number are correct by looking at each character individually.

Tools for Error Detection

Technology can help, but it's not foolproof. Grammarly and Hemingway Editor catch many grammatical issues and suggest clarity improvements. Microsoft Word and Google Docs have built-in spelling and grammar checkers that catch basic errors. Teal's Resume Builder highlights potential issues as you write and helps maintain consistency.

But no tool catches everything. "Manger" is spelled correctly—it's just not "Manager." Software won't know if you listed the wrong dates for a previous job. Human review remains essential.

Getting a Second Pair of Eyes

After you've proofread thoroughly, have someone else review your resume. Choose someone who will be honest with you—not just supportive. A detail-oriented friend, a former colleague, or a professional mentor can catch errors you've become blind to.

Give them permission to be critical. Ask specifically: "Does anything confuse you? Do you see any errors? Is anything unclear?" Then actually listen to their feedback without getting defensive.

The few minutes this takes can save you from the embarrassment of realizing—after you didn't get the interview—that your email was misspelled the entire time.

15. Leverage AI Tools Strategically

AI has transformed resume writing. Tools that analyze job descriptions, suggest improvements, and even generate bullet points have become mainstream. Used well, they're a massive advantage. Used poorly, they make you sound like everyone else.

The key is treating AI as a collaborator, not a replacement for your own thinking.

How AI Resume Tools Work

Modern AI resume tools do several things: they parse job descriptions to identify key requirements and keywords, compare your resume against those requirements to find gaps, suggest language improvements for clarity and impact, and in some cases generate draft content based on your input.

The best tools go beyond simple keyword matching. They understand context, recognize industry-specific language, and help you articulate achievements you might struggle to put into words. They can turn "I helped increase sales" into a compelling, quantified bullet point.

But AI tools are only as good as what you give them. They can't invent accomplishments you didn't have. They can't know the nuances of your specific situation. And they can't guarantee authenticity—that's on you.

Best Practices for AI-Assisted Resume Writing

Start with your real experiences. Before touching any AI tool, brainstorm your actual accomplishments, projects, and contributions. What are you proud of? What impact did you have? What would former colleagues say you were great at?

Use AI to enhance, not create. Let AI help you find better words, stronger verbs, clearer structures. Don't let it fabricate achievements or insert skills you don't actually have. Hiring managers can smell inauthenticity, and interview questions will expose exaggerations quickly.

Customize the output. AI suggestions are starting points, not final drafts. Adjust the tone to match your voice. Add specific details only you would know. Remove anything that doesn't sound like something you'd actually say.

Verify everything. AI can hallucinate details or make assumptions. Double-check any statistics, claims, or technical terms the tool suggests. You're responsible for everything on your resume, regardless of where it originated.

Avoiding the "AI Generic" Trap

Here's the problem: when everyone uses the same AI tools with similar prompts, resumes start sounding identical. Phrases like "results-driven professional" and "proven track record" become even more overused. The efficiency gain backfires if your resume reads like a thousand others.

To stand out in the AI era, inject specificity. Generic: "Drove significant revenue growth through strategic initiatives." Specific: "Grew Northeast territory revenue from $1.2M to $2.8M by targeting mid-market manufacturing accounts overlooked by competitors."

Include details AI wouldn't know. The name of the project. The specific challenge you faced. The tool you built. The colleague you collaborated with. These human details signal authenticity.

Read your resume aloud. If it sounds like a corporate press release, rewrite it. Your resume should sound like a confident professional describing their work—not a bot generating content.

How Teal's AI Tools Maintain Authenticity

Teal's AI Resume Builder is designed to enhance your voice, not replace it. It analyzes job descriptions to show you exactly what employers are looking for, then helps you articulate your matching experiences in compelling language.

The difference is in the approach. Teal doesn't generate generic content from nothing—it helps you transform your real experiences into powerful bullet points. You provide the substance; the AI helps with the structure and polish. The result sounds like you, only clearer and more impactful.

16. Go Beyond the Resume

Your resume doesn't exist in isolation. It's one piece of a larger professional presence that either reinforces your candidacy or undermines it. In 2026, employers expect consistency across every touchpoint.

Cover Letter Alignment

A cover letter shouldn't repeat your resume—it should complement it. Use the cover letter to tell stories that don't fit in bullet points, explain your motivation for this specific role, and address anything unusual in your background (career changes, gaps, relocations).

But the two documents must align. Your cover letter's tone should match your resume's professionalism. The accomplishments you highlight should be consistent. The narrative arc—who you are, what you've done, where you're headed—should feel like one coherent story across both documents.

Inconsistencies raise doubts. If your resume says you managed a team of 10 and your cover letter mentions leading "a small group," recruiters notice. Details matter.

LinkedIn Profile Synchronization

Recruiters will check your LinkedIn. A 2023 study found that 87% of recruiters use LinkedIn to vet candidates. What they find there should reinforce what they read on your resume.

This doesn't mean LinkedIn should be an exact copy of your resume. LinkedIn allows for more personality, longer descriptions, multimedia content, and recommendations from colleagues. But the core facts—job titles, dates, companies, key accomplishments—must match precisely.

Use LinkedIn's additional features to strengthen your candidacy. Request recommendations from former managers and colleagues. Add relevant certifications and courses. Share content that demonstrates your expertise. A robust LinkedIn profile provides social proof that your resume can't.

Portfolio and Work Samples

For many roles, showing your work is more powerful than describing it. A portfolio transforms abstract claims into concrete evidence.

What counts as a portfolio depends on your field: code repositories for developers, design projects for creatives, writing samples for content professionals, case studies for consultants, presentation decks for salespeople. Even if your industry doesn't traditionally use portfolios, consider what tangible evidence of your work you could share.

Make it easy to access. A clean website, an organized Google Drive folder, or a well-maintained GitHub profile all work. The format matters less than the content and accessibility.

Creating a Cohesive Personal Brand

In 2026, you're not just submitting a resume—you're presenting a personal brand. Every touchpoint tells a story: your resume, your cover letter, your LinkedIn, your portfolio, your email address, even your voicemail message.

Consistency is the foundation. Use the same professional name across all platforms. Ensure your visual presentation (headshot, colors, formatting) feels unified. Most importantly, make sure your core message—who you are and what you offer—is clear and consistent everywhere.

This doesn't mean being robotic or overly polished. Authenticity matters. But intentionality matters too. The job seekers who stand out in 2026 are the ones who've thought carefully about how they present themselves—and made sure every element works together.

Resume Tips by Industry

General resume advice gets you 80% of the way there. The last 20%—the part that separates good resumes from great ones—comes from understanding what your specific industry values.

Different fields have different norms, different keywords, and different definitions of success. Here's how to tailor your approach.

Tech / Software Engineering

Tech hiring is metrics-driven and skills-focused. Recruiters scan for specific technologies, and hiring managers want proof you can ship.

What matters most: Technical skills section with specific languages, frameworks, and tools. Quantified impact (performance improvements, scale handled, bugs reduced). GitHub profile or portfolio of projects. System design and architecture experience for senior roles.

Stand-out tactics: Include a "Technologies" section near the top organized by category. Link to live projects, open-source contributions, or technical blog posts. Quantify in tech terms: "Reduced API latency by 40%" or "Scaled system to handle 10M daily requests." For senior roles, emphasize architectural decisions and cross-team influence.

Avoid: Listing every technology you've ever touched. Vague descriptions like "worked on backend systems." Outdated technologies prominently featured.

Marketing / Creative

Marketing resumes need to demonstrate both creativity and business impact. You're selling yourself—so your resume is itself a test of your marketing abilities.

What matters most: Campaign results with real numbers (leads generated, conversion rates, ROI). Brand names you've worked with. Channels and tools you've mastered. Portfolio of work samples.

Stand-out tactics: Lead with metrics: "Generated $2.1M pipeline through integrated demand gen campaigns." Show range across channels (paid, organic, content, email, social). Include a link to your portfolio—creative work speaks louder than descriptions. For leadership roles, emphasize team size, budget managed, and strategic contributions.

Avoid: Fluffy language without results ("created engaging content"). Missing metrics entirely. Outdated platform expertise (remember when Vine was relevant?).

Finance / Accounting

Finance is conservative and credentials-driven. Precision matters—both in your work and in how you present it.

What matters most: Certifications prominently displayed (CPA, CFA, MBA). Deal sizes, portfolio values, or budget responsibility. Compliance and regulatory experience. Specific financial systems and software.

Stand-out tactics: Lead with credentials if you have them—they're table stakes for many roles. Quantify in financial terms: "Managed $50M investment portfolio" or "Led due diligence on 12 acquisitions totaling $340M." Highlight process improvements with dollar impact: "Reduced close cycle from 15 to 8 days, accelerating cash flow visibility." Emphasize accuracy and attention to detail.

Avoid: Creative formatting or unconventional design. Missing certifications that competitors will have. Vague descriptions of financial responsibilities.

Healthcare

Healthcare hiring prioritizes credentials, compliance, and patient outcomes. Licensure and certifications aren't optional—they're required.

What matters most: Licenses and certifications (RN, MD, NP, specialty certifications). Clinical experience with specific patient populations. EMR/EHR system proficiency. Compliance and safety record.

Stand-out tactics: List all active licenses with state and expiration dates. Quantify patient load and outcomes: "Managed caseload of 25+ patients daily with 98% satisfaction scores." Highlight specialized training, procedures, or equipment. For leadership roles, include staff supervision, quality improvement initiatives, and accreditation experience.

Avoid: Omitting license numbers or expiration dates. Neglecting continuing education and certifications. Forgetting to mention specific EMR systems (Epic, Cerner, etc.).

Sales

Sales resumes live and die by numbers. If you can't prove you hit quota, you're at a disadvantage against candidates who can.

What matters most: Quota attainment percentages. Revenue generated and deal sizes. Rankings against peers. Sales cycle and win rate metrics.

Stand-out tactics: Lead every role with your number: "Achieved 142% of $1.2M annual quota." Include rankings: "#2 of 45 enterprise account executives globally." Show progression: increasingly larger quotas, more complex deals, or promotion to senior roles. Highlight specific methodologies if relevant (MEDDIC, Challenger, SPIN).

Avoid: Missing quota numbers entirely—it suggests you didn't hit them. Vague claims like "consistently exceeded targets" without proof. Ignoring the sales tools and CRM systems you know (Salesforce, HubSpot, Outreach).

Education

Education hiring focuses on credentials, subject expertise, and student outcomes. Depending on the level, teaching philosophy and classroom management also matter.

What matters most: Teaching certifications and endorsements. Degree in subject area or education. Student outcome improvements. Curriculum development experience.

Stand-out tactics: List all certifications with endorsement areas and states. Quantify student outcomes: "Improved state test proficiency rates from 67% to 84% over two years." Highlight innovative teaching methods, technology integration, or curriculum you developed. For higher ed, include publications, research grants, and committee service.

Avoid: Generic descriptions of teaching duties. Missing certification details that HR needs to verify. Overlooking extracurricular leadership (coaching, club sponsorship, department leadership).

The common thread across all industries: specificity wins. Generic resumes get generic results. The more precisely you speak your industry's language—using the right metrics, keywords, and proof points—the more you stand out as someone who genuinely belongs.

Conclusion

Making your resume stand out isn't about gimmicks, fancy designs, or keyword stuffing. It's about clearly communicating your value in a way that resonates with both the algorithms and the humans who determine your career trajectory.

Let's recap what actually moves the needle:

Foundation: Understand that you're writing for two audiences—ATS systems that filter and humans who decide. Optimize for both by using the right keywords in clean, parseable formatting while crafting compelling content that captures attention in seconds.

Content: Tailor every resume to the specific job. Quantify your accomplishments with real numbers. Use proven frameworks like the TEAL, PAR, CAR, XYZ, and STAR methods to transform task lists into impact stories. Choose action verbs that demonstrate ownership rather than participation.

Structure: Build a skills section that proves your capabilities. Tell a coherent career story that shows intentional growth. Include projects and certifications that differentiate you from equally qualified candidates.

Presentation: Create visual appeal without sacrificing ATS compatibility. Choose the right format for your situation. Edit ruthlessly to hit the appropriate length. Proofread until perfection.

2026 Edge: Leverage AI tools strategically while maintaining authenticity. Ensure your LinkedIn, cover letter, and portfolio all reinforce the same professional narrative.

The cumulative effect of these optimizations is significant. Any single improvement might increase your interview rate by a few percentage points. Stack all of them together, and you transform from a resume that gets lost in the pile to one that rises to the top.

Here's the truth most job seekers miss: the competition isn't as fierce as it seems. Most applicants submit generic resumes with vague bullet points and obvious errors. Simply following the strategies in this guide puts you ahead of the majority.

The job search is challenging enough without your resume working against you. Make it your strongest asset instead.

Ready to put these strategies into action? Teal's free AI Resume Builder helps you implement everything you've learned—from ATS optimization to tailoring for specific jobs to crafting compelling bullet points. Start building a resume that actually stands out.

Frequently Asked Questions

How do you make a resume stand out with no experience?

Focus on transferable skills, relevant coursework, projects, internships, volunteer work, and extracurricular leadership. Use the same bullet point frameworks (TEAL, PAR, CAR) to describe accomplishments from any context—class projects, student organizations, part-time jobs, or personal initiatives all count. Quantify wherever possible: "Led 8-person team to win case competition against 12 university teams" demonstrates leadership and results regardless of professional experience. Tailor heavily to each job, matching your existing skills to their requirements.

What color makes a resume stand out?

Subtle accent colors like navy blue, dark teal, forest green, or burgundy can add visual interest without overwhelming. Use color sparingly—typically just for headings, lines, or your name—and ensure everything remains readable in black and white (many resumes still get printed or viewed in grayscale). Industry context matters: creative fields tolerate more color; conservative industries expect traditional black and white. When in doubt, less is more. A well-organized black-and-white resume will always outperform a colorful but cluttered one.

How many seconds do recruiters spend on a resume?

Studies consistently show recruiters spend an average of 6-7 seconds on their initial resume scan. In this brief window, they're looking for relevant job titles, recognizable company names, and keywords matching the role. Resumes that pass this first scan get approximately 30 seconds of actual reading time. This is why your top third—the "above the fold" section—matters so much. Lead with your strongest, most relevant qualifications to survive the initial scan and earn a deeper read.

What is the 30-second rule for resumes?

The 30-second rule refers to the approximate time recruiters spend evaluating resumes that pass their initial scan. In 30 seconds, they're assessing whether you meet the core requirements, have relevant experience, and show clear evidence of impact. To pass the 30-second test: put your most impressive and relevant information first, use clear section headings that allow for easy scanning, include quantified achievements that prove your value, and eliminate anything that doesn't directly support your candidacy for this specific role.

What is the number one thing employers look for on a resume?

Relevance. Employers want to quickly see that your experience matches what they need. This means relevant job titles, relevant skills, relevant industry experience, and relevant accomplishments. A resume full of impressive achievements in an unrelated field often loses to a less impressive resume that clearly demonstrates fit for the specific role. This is why tailoring matters so much—you need to make the relevance obvious within seconds. The closer the match between what they need and what you've done, the more likely you'll get the interview.

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Dave Fano

Dave Fano

David Fano is a hiring expert and career strategist with 20+ years of experience building and scaling high-performing teams. Over his career, he’s hired more than 4,000 people and reviewed hundreds of thousands of resumes—giving him firsthand insight into how hiring decisions are made. Dave has been featured in Forbes, Business Insider, NPR, and NBC News, sharing his expertise on hiring, job applications, and career strategy. He’s seen how the traditional career ladder is full of outdated rules—while companies have access to better tools and data than the people they hire. As the Founder & CEO of Teal, Dave is out to change that. He’s leveraging technology to give professionals the same advantages companies have—helping them build stronger resumes, position themselves for better opportunities, and take control of their careers with confidence. You can connect with Dave on LinkedIn, where he shares insights on resumes, job applications, today’s job market, and his favorite topic: career growth on your terms.

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