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Social Media Specialist

Nevada System of Higher EducationElko, NV
Hybrid

About The Position

Great Basin College is seeking a Social Media Specialist to support student-centered marketing efforts through strategic social media management, content creation, and digital engagement. This position plays a key role in strengthening brand awareness, supporting enrollment initiatives, and promoting programs and events across GBC’s service area.

Requirements

  • Bachelor’s degree and two years of relevant experience; OR High school diploma/equivalent and six years of relevant experience; OR A combination of education and experience totaling six years
  • Valid driver’s license

Nice To Haves

  • Experience managing organizational social media accounts
  • Proficiency with social media platforms, scheduling, and analytics tools
  • Experience with tools such as Meta Business Suite, Hootsuite, Canva, or Adobe Creative Suite
  • Basic photography, videography, and video editing skills
  • Experience in higher education, marketing, or communications

Responsibilities

  • Develop and implement social media strategies aligned with marketing and enrollment goals
  • Create, schedule, and publish engaging written and visual content across platforms
  • Maintain a content calendar and ensure consistent messaging
  • Monitor and respond to social media engagement, including comments and messages
  • Track performance metrics and provide recommendations for improvement
  • Collaborate with campus departments to promote programs and events
  • Attend and cover events across campuses, including capturing photo and video content
  • Supervise and support student employees assisting with social media efforts
  • Manage digital assets and stay current on trends and tools

Benefits

  • Health insurance options including medical, dental and vision
  • 12 paid holidays
  • Life insurance, long-term disability
  • Generous annual and sick leave with 24 annual leave days, a beginning balance of 30 sick leave days.
  • ComPsych supports employees through life's difficult moments.
  • No state income tax!
  • Free Parking
  • Grants-in-aid for Faculty Employees (reduced-rate tuition benefit to faculty and qualified dependents)
  • Remarkable Retirement: Your 19.25% contribution is generously matched by the University. With the faculty retirement plan, you are 100% vested your first day.

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What This Job Offers

Job Type

Full-time

Career Level

Mid Level

Number of Employees

1,001-5,000 employees

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