Vice President Jobs

About The Position

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field required.
• Minimum of seven (5) to ten (7) years of experience in brand management, communications, public relations, or marketing, preferably within the financial services or credit union industry required.
• Demonstrated experience in content development across email, web, campaigns, and executive communications.
• Experience leading public relations, media engagement, or external communications initiatives.
• Strong understanding of branding and marketing within a regulated or financial services environment preferred.
• Experience using Asana or comparable project management tools, the Meta platform, and HubSpot or other email marketing and CRM systems required
• Bondable For All Candidates

Nice To Haves

• Strong understanding of branding and marketing within a regulated or financial services environment

Responsibilities

• Serve as the senior steward of Wellby’s verbal identity, safeguarding and evolving brand voice and messaging standards across all marketing and communications channels and formats.
• Provide senior editorial oversight to ensure brand consistency, clarity, and quality across campaigns, partnerships, and organizational initiatives, reflecting Wellby’s values and member experience.
• Serve as a senior-level content creator for the Marketing & Communications team, developing high-quality marketing and communications materials including email campaigns, website copy, blogs, executive messaging, product and campaign messaging, and external communications.
• Increase content production capacity and effectiveness by independently leading complex or high-visibility deliverables, reducing bottlenecks, and supporting marketing campaigns and organizational priorities.
• Partner with the marketing department’s production and operations teams to ensure timely delivery of cohesive and effective messaging.
• Maintain a forward-looking content pipeline aligned with campaign calendars and strategic priorities.
• Provide senior-level messaging support for integrated marketing campaigns and enterprise initiatives by translating product, promotional, and strategic priorities into clear, compelling marketing narratives.
• Ensure campaigns are supported with cohesive messaging across all channels and touchpoints, including leading development of press releases, external announcements, and media materials.
• Support executive communications, speaking engagements, and public-facing messaging.
• Identify and execute proactive media and thought leadership opportunities, while strengthening and maintaining media and community relationships that enhance Wellby’s brand visibility, credibility, and reputation.
• Partner with senior leadership on reputation management and strategic external communications, providing guidance and execution for high-impact public-facing initiatives.
• Lead organic social media strategy and content alignment with brand voice, campaigns, partnerships, and organizational priorities.
• Ensure social channels support brand visibility, storytelling, community engagement, and reputation.
• Lead execution of strategic sponsorships, partnerships, and event-related agreements, ensuring contractual deliverables are fulfilled and coordinated effectively across teams.
• Ensure partnerships and sponsored activities strengthen Wellby’s brand by developing cohesive messaging and content that extend visibility, support activation, and align with strategic objectives
• Support executive and organizational preparation for high-visibility events and engagements.
• Collaborate with internal departments, executive leadership, and external partners to ensure alignment of messaging and brand standards.
• Provide guidance and mentorship to team members on messaging, brand voice, and content quality.
• Support development of scalable processes and frameworks for brand, PR, and content as the function grows.
• Act as a trusted senior partner and extension of the Vice President of Marketing & Communications.
• Performs other related duties as assigned.

Benefits

• Equal opportunity and affirmative action employer