Regional Manager Jobs

About The Position

Requirements

• Bachelor’s degree in Business, Commerce, or related field
• 3-5+ years of experience in CPG sales, key account management, or retail execution roles
• Proven track record of personally driving in-store execution excellence while leading and developing field sales teams
• Strong experience operating across store-level execution and head office strategy
• Based in Ontario with regular travel across the region (~75%)
• Valid driver’s license and access to a reliable vehicle
• Comfortable working in a dynamic, high-performance sales environment

Nice To Haves

• Leadership & Team Development: Proven ability to build, coach, and elevate TSR performance
• Player-Coach Mindset: Comfortable balancing direct execution with team leadership
• Influence & Relationship Building: Ability to influence outcomes from store managers to senior leaders
• Commercial Acumen: Strong understanding of pricing, promotion, assortment, and margin dynamics
• Execution Mindset: Relentless focus on translating strategy into in-store results
• Upsell & Growth Orientation: Naturally identifies and converts incremental opportunities
• Cross-Functional Leadership: Works seamlessly across teams and regions
• Data-Driven Decision Making: Leverages insights to drive both personal and team actions
• Agility & Ownership: Demonstrates accountability for individual and team outcomes

Responsibilities

• Drive In-Store Disruption & Upsell Growth: Lead by example in-store, personally identifying and activating points of disruption while coaching TSRs to do the same across their territories
• Build and develop a high-performing team of TSRs, setting clear execution standards and expectations
• Consistently uncover and execute upsell opportunities—both directly and through TSR-led initiatives
• Ensure best-in-class execution across distribution, visibility, and promotional intensity through strong field leadership and hands-on involvement
• Build and maintain relationships with store operators, district managers, and local decision-makers, while elevating TSR capability in customer engagement
• Own Local Execution: Translate corporate strategies into high-impact local execution plans—and ensure flawless rollout through TSRs
• Personally validate execution in-store while holding TSRs accountable for consistent delivery across the region
• Identify regional opportunities and scale winning playbooks through structured team coaching and sharing
• Drive alignment between local execution and national account strategy, ensuring consistency in both individual and team execution
• Partner cross-regionally to elevate execution standards and replicate success
• Own Performance & Business Planning: Own regional performance end-to-end, delivering results through both personal contribution and TSR team output
• Set clear KPIs and performance expectations for TSRs, with structured follow-up and accountability
• Develop and execute customer business plans grounded in insights and clear growth levers
• Coach TSRs on data-driven selling, opportunity identification, and execution prioritization
• Prepare and deliver compelling business reviews, representing both regional performance and team impact

Benefits

• medical
• dental
• disability
• life insurance
• paid time off (including vacation and personal time)
• RRSP with company match
• tuition reimbursement
• employee and family assistance program
• coffee discount