Regional Manager

Orangetheory - Franchise #0324•Johns Creek, GA

23h•$70,000 - $80,000•Onsite

About The Position

The Regional Manager is the leadership multiplier for an assigned group of CamFit studios. This role owns the complete health of the region, from sales and membership performance to operational execution, fitness quality, staffing, and leadership development. You do not simply manage multiple studios. You build strong studio leaders, certify and develop exceptional fitness talent, protect the Orangetheory product, and create the systems and accountability that allow every location to perform at a high level. The strongest regions deliver both a great business and a great member experience. The Regional Manager is accountable for both. As Regional Manager, you are responsible for the overall business performance, operational excellence, fitness product, and talent development of multiple CamFit studios within your assigned region. A core function of the role is direct ownership of coach certification and development across all studios in scope. You lead and develop Studio Managers and Head Coaches while creating clear accountability around coaching quality, sales, membership growth, staffing, operational standards, and member experience. You serve as the connection between studio-level execution and senior regional strategy while maintaining a strong presence in the studios you support.

Requirements

Demonstrated leadership experience within Orangetheory Fitness or a comparable fitness, wellness, retail, or hospitality environment.
Prior group fitness coaching experience, or equivalent hands-on coaching experience, with demonstrated ability to lead, instruct, and provide performance feedback in a structured fitness environment.
Experience leading teams and driving measurable business results.
Strong understanding of sales performance, membership metrics, and operational KPIs.
Current nationally recognized fitness certification from an OTF-approved provider.
Current CPR/AED certification.
Current OTFit Certification.
Demonstrated ability to evaluate, coach, and develop fitness talent.
Strong leadership, communication, and interpersonal skills.
Highly organized with the ability to manage competing priorities across multiple locations.
Proficiency in Microsoft Office Suite and relevant CRM, scheduling, or studio management systems.
Valid driver's license and ability to travel regularly throughout the assigned region.

Nice To Haves

Previous multi-unit leadership or management experience.
Previous Orangetheory Fitness experience, particularly as a Head Coach, Studio Manager, or multi-studio leader.
Experience developing both business leaders and fitness professionals across multiple locations.
Experience training, evaluating, or certifying group fitness coaches or instructors.
Demonstrated success driving sales, membership growth, retention, or other key business performance metrics.
Experience managing studio operations, including staffing, scheduling, labor, facilities, and member experience.
Experience facilitating group training, workshops, or professional development.
Experience with Mindbody or similar fitness/studio management platforms.
Bachelor's degree or equivalent professional experience in business, exercise science, kinesiology, hospitality, education, or a related field.

Responsibilities

Drive regional performance against sales, membership growth, class utilization, revenue, EBITDA, conversion, and other key business KPIs.
Establish and maintain strong sales processes, systems, and accountability across all assigned studios.
Regularly analyze studio and regional performance to identify trends, opportunities, and areas requiring intervention.
Provide consistent regional performance and KPI reporting to senior leadership.
Build action plans for underperforming studios and hold leaders accountable for measurable improvement.
Lead, mentor, and develop Studio Managers and Head Coaches across the assigned region.
Conduct regular studio visits focused on performance, leadership development, fitness quality, member experience, and operational execution.
Establish clear performance expectations and provide direct, actionable coaching.
Partner with HR and senior leadership on performance management and employee relations when appropriate.
Identify and develop high-potential team members for future leadership opportunities.
Create a culture where Studio Managers and Head Coaches own their businesses, develop their teams, and solve problems proactively.
Own coach certification for all coaches within the assigned region and ensure no coach is placed on a coaching schedule without successfully completing required certification and evaluation standards.
Lead and/or oversee the full coach certification process, including OTFit Fundamentals, post-certification development, evaluations, readiness decisions, and final approval to coach independently.
Maintain clear visibility into every coach candidate and certification pathway across the region, including progress, development needs, and readiness for schedule placement.
Own the quality and consistency of the Orangetheory fitness product across the region and ensure Head Coaches maintain strong coaching standards within their studios.
Conduct standardized Head Coach and coach evaluations and provide clear, actionable development feedback.
Support Head Coaches with coach recruiting, onboarding, training, and ongoing performance development while retaining regional accountability for certification quality and readiness decisions.
Facilitate regional fitness education and development sessions based on current programming, certification needs, and business priorities.
Stay current on Orangetheory programming, certification requirements, and fitness standards and ensure accurate execution throughout the region.
Maintain strong visibility within the fitness product through regular class observations, coach evaluations, certification activities, and studio visits.
Maintain strong staffing levels across both sales and fitness teams throughout the region.
Hold Studio Managers and Head Coaches accountable for maintaining active talent pipelines.
Ensure studios proactively recruit from their member base, local community, and other appropriate talent sources.
Oversee hiring, onboarding, training, and development standards across the region.
Anticipate staffing risks and build bench strength before vacancies negatively impact studio performance.
Promote internal development and advancement whenever possible.
Ensure every studio executes a consistent, high-quality intro and sales process.
Hold studio leaders accountable for intro volume, conversion, membership growth, retention, and related performance metrics.
Review sales and conversion performance regularly and intervene when results fall below expectations.
Ensure fitness and sales teams work together to deliver an experience that converts prospects into members and members into long-term advocates.
Ensure consistent execution of CamFit and Orangetheory policies, procedures, and operating systems.
Optimize class schedules based on demand, utilization, staffing, and member needs.
Maintain high standards for facility cleanliness, functionality, safety, and overall presentation.
Hold studio leaders accountable for identifying and resolving maintenance and facility issues promptly.
Ensure preventative maintenance and required operational processes are completed on schedule.
Protect brand standards while helping leaders understand the business reason behind them.
Build studio communities where members feel known, valued, and connected.
Ensure teams create meaningful member touchpoints through recognition, celebrations, challenges, events, and community engagement.
Partner with studio leaders to execute local marketing, outreach, and community-building initiatives.
Model the energy, professionalism, and culture expected throughout CamFit.