Product Marketing Manager Jobs

About The Position

Requirements

• Have at least 6 years of relevant product marketing, engagement or lifecycle marketing experience with a proven track record in developing scalable campaigns that drive customer engagement, loyalty, and exceed business results with a strong understanding of various marketing channels.
• Have proven, hands-on experience building, deploying, and optimizing digital marketing assets (e.g., product landing pages using a CMS/website builder) and marketing automation workflows (e.g., email sequences)
• Have ambition and humility. You don't accept the status quo simply because "it's what we've always done." You push for better, newer, and more innovative ways to do things.
• Have the ability to identify actionable insights. You understand the importance of and have experience making data-driven decisions.
• Have exceptional written communication skills with a portfolio demonstrating the ability to write clear, benefit-driven marketing copy for web, email, and other channels
• Have the ability to collaborate and listen. You value relationship building, are confident in asking others how to help clear roadblocks, and a genuine want to understand the opinions of others in order to incorporate it into strategies.
• Demonstrate the ability to be action-oriented and manage multiple complex projects simultaneously in a dynamic, deadline-driven environment
• Have exceptional stakeholder management with the ability to influence cross-functional stakeholders and peers
• Have excellent organization skills and strong attention to detail.
• Have a keen interest in or experience in the financial services and/or banking industry.

Nice To Haves

• Have proficiency with Braze, Google Analytics, Amplitude, and social platforms (strong asset).

Responsibilities

• Act as the operational engine for Go-to-Market launches, closely supporting the Senior Manager, Engagement Strategy. Translate strategic insights, competitive intelligence, and high-level GTM plans into actionable execution blueprints covering tactical segmentation, optimal marketing channel selection, and operational campaign setup.
• Leading the annual and quarterly planning for campaigns and customer communications, aligning with overall business objectives.
• Developing and executing lifecycle engagement campaigns to increase customer loyalty, advocacy, and lifetime value across our multi-channel marketing hub, including email, digital platforms, customer journeys, and triggers.
• Defining goals, target audiences, messaging and testing frameworks, and key performance indicators (KPIs) for various customer segments and channels to drive personalization with 1:1 communications based on customer behavior.
• Spearheading product growth initiatives, ensuring strong customer understanding and adoption.
• Developing the briefs and overseeing delivery of high-quality, engaging content consistent with our brand voice across multiple channels.
• Collaborating cross-functionally with Analytics, Sales, Support, Product & Marketing teams to develop meaningful behaviour-based triggers that improve the customer experience with timely in-moment communications which deliver positive results.
• Leveraging data and analytics to measure the impact of communication efforts and make data-driven decisions to improve results and marketing effectiveness.
• Fostering effective communication with stakeholders, providing regular updates on campaign performance, and seeking feedback to continuously refine strategies.
• Contributing to a collaborative and creative work environment that encourages innovation and continuous improvement through testing.

Benefits

• Health & wellbeing resources and programs
• Paid vacation, personal, and sick days for work-life balance
• Competitive compensation and benefits packages
• Work-life balance in a hybrid environment with at least 3 days in office
• Career growth and development opportunities
• Opportunities to contribute to community causes
• Work with diverse team members in an inclusive and collaborative environment