Associate Digital Product Marketing Manager

Invesco Ltd. • Atlanta, GA

1d • Hybrid

About The Position

Invesco is seeking an Associate Digital Product Marketing Manager to join their award-winning Digital Experience team. This team includes Digital Marketers, Product Managers, UX/UI Designers, and Web Producers. The role offers direct influence on the company's digital ecosystem and the outcomes delivered to clients and the business. The ideal candidate will strategize and execute digital marketing strategies focused on fostering client awareness, engagement, and acquisition. They will leverage customer insights to deliver a useful and personalized client experience, aiming to increase consideration, engagement, usage, loyalty, and advocacy of Invesco's brands across all client segments. This is a hands-on, highly engaged, self-motivated role requiring collaboration across departments to deliver cutting-edge digital products with a positive impact on the bottom line. The growing team is focused on delivering innovative and disruptive digital experiences and becoming the most customer-centric firm in the industry.

Requirements

• 2+ years of experience in digital marketing, product marketing, or digital product management
• Strong understanding of digital ecosystems, including websites, mobile apps, social media, and marketing automation platforms
• Familiarity with UX/UI principles and ability to collaborate with design teams to deliver client-centric experiences
• Proficiency with analytics tools (e.g., Google Analytics, Adobe Analytics) and marketing technology platforms (e.g., Salesforce Marketing Cloud)
• Ability to translate customer insights into actionable digital marketing strategies
• Strong analytical mindset with experience in data-driven decision-making and reporting
• Demonstrated ability to identify emerging digital trends and apply them to enhance client engagement
• Excellent communication and presentation skills, with the ability to influence stakeholders at all levels
• Strong project management skills with experience leading cross-functional teams
• Highly motivated, self-starter with a collaborative mindset and ability to thrive in an agile environment
• Hands-on, detail-oriented, and results-driven approach
• Adaptability to work across global markets and diverse client segments
• Experience with site optimization (i.e., A/B testing, Multivariate testing) and personalization

Nice To Haves

• Experience within the financial services or a related industry is a plus
• Experience and familiarity with Financial Services, Fin-Tech, and/or B2B industries
• Experience and familiarity working with Adobe Marketing Cloud (Experience Manager) or other CMS a plus
• Outcome driven with a collaborative win together mindset and familiarity working with remote teams
• Ability to synthesize user feedback and data to make data driven decisions
• Ability to prioritize across competing priorities and juggle several work streams with multiple stakeholders
• Aptitude to internalize multiple user needs and recognize the overlaps to help inform thoughtful product decisions in order to get to market faster
• Partner relationship skills, and team leadership skills
• An exceptional track record of on-time delivery
• A passion for helping the firm transform and innovate
• You thrive on ambiguity, and enjoy the frequent pivoting that comes with shipping a best-in class experience

Responsibilities

• Serve as the direct point of contact for all things digital aligned to strategic business units supporting all go to market initiatives
• Drive digital transformation and continuous improvement by leading cross-functional teams that identify, design, develop and deploy digital marketing experiences that surprise and delight our clients
• Champion innovation by identifying emerging digital trends, tools, and technologies that can enhance client experience and business outcomes
• Develop and execute digital marketing strategies that drive client awareness, engagement, acquisition, and retention across all segments
• Leverage customer insights to design personalized digital experiences that enhance consideration, loyalty, and advocacy of Invesco’s brands
• Collaborate cross-functionally with Marketers, Product Managers, UX/UI Designers, Editorial, Content Activation & Enablement, and Web Producers to deliver cohesive and impactful digital initiatives
• Monitor and analyze performance metrics to assess effectiveness of digital strategies, identify opportunities, and drive continuous improvement, including developing optimization strategies such as A/B and multi-variate testing
• Partner with the web production team for involvement in the end-to-end process for creation of new and updated page content for digital properties
• Act as a thought leader within the Digital Experience team, sharing best practices and mentoring colleagues to foster a culture of excellence

Benefits

• Flexible paid time off
• Hybrid work schedule
• 401(K) matching of 100% up to the first 6% with a discretionary supplemental contribution
• Health & wellbeing benefits
• Parental Leave benefits
• Employee stock purchase plan

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed