Digital Marketing Product Manager

Arthrex•Pelican Bay, FL

About The Position

We’re looking for someone who combines strong digital marketing expertise with product management. This role owns the strategy and roadmap for digital marketing products at Arthrex, partnering closely with Marketing Technology, developers and business stakeholders. We’re looking for someone who can connect digital marketing strategy with product management—understanding the customer, prioritizing the roadmap and using data to continuously optimize the digital experience. Responsible for developing and communicating the long-term product strategy and roadmap for assigned digital products, ensuring alignment with business goals and global priorities. Supports cross-functional teams through the full product lifecycle, driving user-centered design, Agile delivery, SEO/GEO best practices, and data-informed product enhancements. Collaborates across functions and regions to foster innovation, alignment, and continuous growth of digital experiences.

Requirements

Bachelor’s degree in Marketing, Business Management, or a related field required.
5–8 years of experience in digital marketing, product management, or related roles.
Experience with digital platforms, analytics tools, and user experience principles.

Nice To Haves

Master’s degree or MBA preferred, especially with a focus on digital strategy.

Responsibilities

Develop and communicate a long-term product strategy and roadmap for assigned digital products in alignment with business goals, revenue growth, and global priorities.
Coordinate the intake and definition of requirements from stakeholders and partners to ensure clarity and alignment.
Partner with domestic and international stakeholders to ensure strategic alignment.
Serve as the primary point of contact, subject matter expert, and product roadmap decision-maker for assigned digital products.
Support cross-functional Agile team(s) throughout all phases of the product lifecycle — from discovery and development to launch and ongoing optimization, while actively participating in all team ceremonies.
Prioritize the product backlog and feature development in close collaboration with Business Analysts and the team based on user and market research, analytics insights, and business needs.
Engage regularly with end users, stakeholders, partners, and leadership to ensure solutions meet global needs.
Advocate for user experience best practices and ensure deep understanding of target audiences across markets.
Champion mobile-first and responsive design to ensure seamless experiences across all devices.
Promote adherence to accessibility standards.
Collaborate with other functions and roles related to content development, campaign execution, and SEO/GEO effectiveness to ensure content aligns with product objectives, user needs, and SEO/GEO goals.
Help shape content architecture to support user journeys and optimize conversion paths.
Collaborate with development teams to define and prioritize epics, user stories, and acceptance criteria.
Actively participate in Agile ceremonies including backlog refinement, sprint planning, reviews, and retrospectives.
Support User Acceptance Testing.
Analyze product performance using digital metrics and user feedback to drive continuous improvement.
Collaborate with analytics and UX teams to define KPIs, success measures, and actionable insights.
Monitor industry trends and conduct competitive analysis to identify opportunities for innovation and differentiation.
Integrate SEO/GEO best practices into product development to enhance content discoverability and increase organic traffic.
Partner with marketing and content teams to optimize digital experiences for lead generation and conversion.
Apply a technical SEO/GEO perspective to inform requirements and define success criteria.
Foster strong relationships across teams, encouraging transparency, accountability, and shared ownership.
Communicate product vision and progress clearly to leadership and stakeholders.
Identify risks and cross-team dependencies early and develop mitigation strategies to ensure smooth execution across multiple development streams.
Ensure digital products comply with relevant healthcare regulations and data privacy standards (e.g., HIPAA, GDPR).
Partner with internal teams (e.g., Communications, OCM, Media Production) to support adoption and rollout of new features or products.
Help develop support materials and feedback loops to drive engagement.
Promote a culture of trust, collaboration, and continuous learning.
Occasional travel may be required for training, meetings, or industry events.