Senior Product Marketing Manager

Catapult Sports•Boston, MA

8d•$84,819 - $195,084

About The Position

Catapult is seeking a results-driven, strategically minded Senior Product Marketing Manager to lead positioning and go-to-market execution for its Tactics & Coaching (T&C) product portfolio across American Football, Basketball, and Ice Hockey. Based in Boston, this role owns go-to-market strategy and execution, develops clear positioning and value propositions, and drives launches that contribute to pipeline and revenue. The manager partners closely with Product and Sales to position T&C solutions effectively and ensure campaigns and launches drive demand and revenue. The role also establishes processes, standards, and operating rhythms that support consistent, high-quality product marketing across the portfolio. The position combines compelling storytelling and writing with commercial judgment, translating product value into effective campaigns. Success includes establishing clear and consistent T&C positioning and messaging, delivering coordinated launches with defined ownership and timelines, and building PMM frameworks and predictable portfolio launch planning.

Requirements

Extensive experience in Product Marketing, Product Management, or related go-to-market roles.
Experience in a similar role, likely in a scale-up or start-up environment, working directly with founders or senior leadership and owning initiatives end-to-end.
Ability to translate complex technology into clear and compelling customer value propositions.
Strong writing skills.
Strong organizational skills and ability to coordinate cross-functional teams.
Commercial mindset and interest in market dynamics and competitive positioning.
Willingness to travel and support events outside standard business hours when required.

Responsibilities

Own go-to-market launch strategy and execution for Tactics & Coaching products.
Develop and maintain clear positioning and value propositions for the T&C portfolio.
Build and maintain vertical messaging architecture that communicates product value to target audiences.
Monitor and maintain competitive intelligence and positioning across the T&C market landscape.
Capture and synthesize sales and market feedback to improve positioning, messaging, and go-to-market execution.
Integrate product updates, customer feedback, and market insights into the evolving product narrative, positioning, and messaging.
Own the T&C launch governance process and coordinate launches across teams.
Act as operational owner of the Global Marketing Calendar, sequencing launches and marketing activity across the portfolio.
Ensure cross-vertical messaging consistency across product marketing outputs.
Define and uphold quality standards and best practices for Product Marketing deliverables.
Travel and support events outside standard business hours when required.