Product Marketing Manager, Strategic Alliances (On-site)
About The Position
Phenom is seeking a Product Marketing Manager to focus exclusively on the company's partnership ecosystem. This role is crucial for embodying Phenom's "Better Together" philosophy, aligning with major technology and consultancy firms to create mutual solutions that enhance client value. The ideal candidate will leverage their passion for marketing, strategic partnerships, creative thinking, and product expertise to support Phenom's position as an Applied AI category leader. Responsibilities include planning and executing go-to-market strategies for strategic alliances, managing joint marketing and sales efforts, and ensuring prospects understand the value of these partnerships.
Requirements
- Proven experience (5-7 years) and enthusiasm as a product marketer, or equivalent skill set.
- Adept at formulating strategy, executing tactics, and measuring business impact.
- B2B AI or SaaS experience, ideally in HR technology.
- Experience working with strategic technology alliances and partnerships.
- Exceptional writing and communication skills.
- Drive to self-manage and take ownership.
- Ability to articulate value and differentiation of complex things in a simple way.
- Positive collaborative energy and proactive project management skills.
- Respect for good design, brand consistency, and professionalism.
Nice To Haves
- Knowledge of government sector partners and procurement processes.
Responsibilities
- Understand partnerships, relevant personas, competitors, and market landscape through research and collaboration.
- Plan and execute Phenom's go-to-market strategy for strategic alliances, including joint marketing and sales initiatives, with regional specificity.
- Align product offerings with business goals to strengthen market position through strategic partnerships.
- Lead the business review process, analyzing performance metrics, pipeline data, and market insights to refine go-to-market strategies and maximize alliance ROI.
- Partner with product management to plan announcements of new product features, considering partnership relationships and rules of engagement.
- Support Phenom's vertical focus and expansion.
- Collaborate with the partnerships team to ensure accurate and on-brand messaging, positioning, and collateral for internal and external use.
- Develop and maintain comprehensive partner-specific messaging frameworks, benefits-driven talk tracks, and narratives.
- Design creative product packaging strategies that highlight unique value-add within each strategic alliance.
- Share customer success and product stories through various content formats (videos, blogs, webcasts, case studies, events).
- Act as a product evangelist internally and externally.
- Contribute to process improvement, team optimization, and cross-functional relationship enhancement.
Benefits
- Benefits/programs to support holistic employee health
- Growing organization with career pathing and development opportunities
- Tons of perks and extras in every location for all Phenoms!
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
