Product Marketing Manager

LeadVenture

35d

About The Position

LeadVenture is seeking an experienced Product Marketing Manager to shape product positioning, launches, and sales execution. The role owns positioning, messaging, and go-to-market execution for the used tire and service vertical, partnering with Product, Sales, Revenue Marketing, and RevOps to ensure solutions are understood, differentiated, and compelling to target buyers. It combines strategic narrative development with hands-on creation of marketing and sales enablement assets. The Product Marketing Manager leads product positioning and messaging, go-to-market planning and launches, sales enablement, competitive intelligence, and customer and market insight development. The position also coordinates cross-functional work to maintain clarity and consistency across teams, and may use AI tools to accelerate research, content creation, and analysis. Success includes effective sales enablement, focused and impactful launches, messaging that resonates and improves conversion, and clear competitive positioning. The role requires at least three years of B2B SaaS product marketing experience, demonstrated end-to-end launch ownership, strong communication and cross-functional influence, and a proactive operational approach. A bachelor’s degree in marketing, business, or equivalent experience is required. Travel of up to 20–25% is expected. Candidates should be able to work effectively in an onsite, remote, or hybrid environment using video conferencing and collaboration tools and maintaining proactive communication and a professional on-camera presence. The position is not open to candidates located in Colorado, Connecticut, California, Maryland, Nevada, New York, Rhode Island, or Washington.

Requirements

At least 3 years of experience in B2B SaaS product marketing.
Experience leading product launches end to end.
Ability to equip and influence sales teams using clear narratives, talk tracks, and proof points.
Exceptional ability to turn complexity into clarity, including in situations involving messy products, stakeholders, or priorities.
Confident communication across presentations, written collaboration, and executive settings.
Strong cross-functional collaboration and ability to influence Product, Sales, and leadership while maintaining positive working relationships.
Proactive ownership and ability to identify gaps and move work forward without waiting for perfect direction or permission.
Bachelor’s degree in marketing, business, or equivalent experience.
Ability to travel up to 20–25%.
Ability to work effectively in an onsite, remote, or hybrid environment, including consistent use of video conferencing and collaboration tools, proactive communication, and professional on-camera presence.

Nice To Haves

Experience in growth-stage or private-equity-backed SaaS.
Experience supporting verticalized or multi-product portfolios.
Familiarity with modern go-to-market, RevOps, and AI tools.

Responsibilities

Own product positioning and messaging for products and solutions across priority markets and verticals.
Translate product capabilities into clear customer value and outcomes, and develop differentiated narratives based on customer needs and competitive context.
Lead go-to-market planning and execution for new products, features, and enhancements.
Coordinate with Product, Customer Success, and Sales to ensure launches are focused, coordinated, and measurable.
Create launch plans that cover messaging, enablement, campaigns, and internal readiness.
Equip Sales and BDR teams with pitch decks, talk tracks, competitive battlecards, objection-handling resources, use cases, case studies, and proof points.
Gather feedback from Sales leadership and continuously improve enablement.
Own competitive research and analysis, and translate findings into actionable guidance for Sales and Marketing.
Help the organization understand competitive strengths, reasons for winning, and areas for improvement.
Develop understanding of ideal customer profiles, buyer personas, and customer journeys.
Partner with Customer Success and Product to surface customer and field insights, and use them to inform positioning, campaigns, and roadmap conversations.
Partner with Product Management on the roadmap and launches, Revenue Marketing on campaigns and pipeline support, and RevOps on enablement alignment and feedback loops.
Connect teams to promote clarity and consistency.
Leverage AI tools to accelerate research, content creation, and analysis, and stay current on modern product marketing practices and tools.