Marketing Manager Jobs

About The Position

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• 4–7+ years of brand marketing experience, ideally in the beauty, skincare industry
• Proven experience leading campaigns from strategy through execution
• Strong analytical and project management skills with attention to detail
• Clear communicator and natural collaborator across departments and external partners
• Ability to manage multiple priorities in a fast-paced environment
• Familiarity with U.S. beauty retail landscape (Sephora, Ulta, Amazon, etc.)

Responsibilities

• Develop annual and seasonal brand strategies aligned with global direction and local market objectives.
• Lead strategic channel marketing plans across Sephora and Amazon, from concept to execution.
• Drive go-to-market strategies for new launches and core franchise growth.
• Co-lead 360° campaign planning including timelines, messaging, creative briefs, and cross-functional alignment.
• Partner with Global Marketing to localize assets and develop U.S.-specific content.
• Manage product lifecycle including portfolio planning, new product coordination, and pricing strategy alignment.
• Execute strategic channel campaign programming from inception through execution.
• Develop and execute retail marketing strategies for both online and in-store channels, including promotions, sampling, and merchandising.
• Build scalable retail marketing efforts to increase brand awareness, drive traffic, and increase sales.
• Build and maintain strong relationships with retail marketing and merchant partners; lead monthly market meetings and seasonal planning.
• Lead weekly marketing support planning sessions with Amazon sales channel teams.
• Advocate for brand/product support and exposure with Sephora merchant teams
• Collaborate with eTailer teams to identify and activate brand growth opportunities.
• Partner with Education, Creative, Communications, Digital, Sales, and Global teams to ensure cohesive brand messaging and execution.
• Work hand-in-hand with the Education and Field teams to develop trainings and in-store events.
• Partner with Sales Strategy to analyze door performance and develop productivity improvement plans.
• Ensure seamless communication with departments involved in Sephora operations: social, influencer marketing, education, paid media, planning/inventory.
• Own and execute brand visual merchandising across all distribution channels, ensuring best-in-class execution online and in-store.
• Ensure omnichannel consistency and optimization of retailer assets.
• Prepare and brief creative for channel-supporting assets, including video content.
• Build product page copy and assets for digital channels.
• Track and analyze KPIs across campaigns, launches, and initiatives to assess effectiveness.
• Deliver actionable insights and recommendations to optimize future marketing efforts.
• Develop post-mortem reports to capture learnings and inform future strategies.
• Evaluate effectiveness of brand programming and optimize in real time.
• Monitor industry benchmarks, market trends, competitive activity, and consumer behavior to identify growth opportunities.
• Support Director in managing A&P budget reconciliation and processing program invoices.
• Lead monthly A&P budget reconciliation and program invoices related to channel investments.
• Manage A&P budget planning and actual reconciliation.
• Partner with paid media team to execute co-op paid media efforts for Sephora and Amazon.