Product Marketing Manager

Velixo

6d•Remote

About The Position

Velixo is a leading Excel-based software company with nearly 3,300 customers globally, specializing in reporting, budgeting, data, and template solutions for ERP software like Acumatica, Sage Intacct, and Microsoft Dynamics 365 Business Central. We offer advanced yet user-friendly reporting tools that help businesses gain insights, improve efficiency, and automate processes with their ERP data. The Product Marketing Manager is a global role crucial for driving Velixo's continued international success across various ecosystems. This position involves close collaboration with Product Management and Leadership to shape product evolution, understand buyer and user personas, and analyze market trends for cloud solutions, industry specifics, ecosystem dynamics, and the competitive landscape to identify winning strategies. Key responsibilities include defining customer segmentation, clarifying Ideal Customer Profiles (ICPs), developing objection handling and positioning materials, and energizing internal and partner teams.

Requirements

Proven experience in a customer and commercially led Product Marketing role with deep domain expertise and a track record of building and executing product and proposition growth strategies across multi-functional teams.
Experience of launching new products and value propositions.
Strong knowledge of product-centric organizations and industries, including a deep understanding of the business needs and challenges faced by customers, and competitors in the space.
Experienced in product marketing methodologies, value proposition development, combined with marketing/communications and ability to work with Product and Commercial teams.
Experience working within the ERP space, either directly or indirectly.
Ability to operate at both a strategic and operational level.
Established experience launching successful products in highly competitive technology markets.
Proven creative thinker that independently generates and executes on innovative product marketing ideas.
Proven track record in crafting compelling positioning and thought leadership content.

Responsibilities

Play a pivotal role in driving growth by defining compelling customer value propositions that align with the company’s strategy and maximize Velixo’s brand differentiation.
Collaborate with product, marketing, and commercial teams, as well as partners, to establish frameworks for proposition success.
Deliver impactful presentations, e-books, and other assets in collaboration with the Marketing team.
Take full ownership of launching new products and propositions, delivering successful go-to-market strategies, including enablement packs for internal and external stakeholders.
Guide region-specific plans, developing detailed channel strategies, messaging, positioning, value-added content, and sales enablement tools in close collaboration with the leadership team.
Lead the strategy and execution of the customer case study track to ensure a continuous focus and release cycle of quality customer case studies with measurable outcomes by ERP, Industry, and/or specific use cases, ensuring Velixo messaging resonates with prospects.
Contribute to enhancing the messaging and structure of the Velixo website in close collaboration with the CPO and the marketing team.
Manage the delivery of the proposition roadmap in partnership with product strategy, pricing, and go-to-market teams to achieve financial targets.
Contribute to thought leadership, represent the brand at events, and possibly on social media, with analysts, and through digital channels, showcasing exceptional Velixo content, acting as a global ambassador for Velixo.