Marketing Manager Jobs

About The Position

Requirements

• Post-secondary education (5+ years’ experience)
• Strong proficiency in managing multiple programs leveraging targeting marketing best practices and principles
• Superior communication skills with the ability to influence and guide strategy, campaign testing and optimization
• Exposure to the Agile methodology
• Expertise in driving performance growth across multiple dimensions and KPIs
• Knowledge of the marketing tech stack
• High attention to detail, exceptionally organized, and strong project management skills
• Authentic, decisive, resilient, highly collaborative, and results-oriented

Responsibilities

• Sets and refines annual and quarterly targeted marketing plans for credit card and lending portfolio.
• Manages targeted marketing programs to engage and retain clients, and develops integrated marketing strategies that encompass email marketing, targeted advertising, sales promotions, direct mail, and branch marketing.
• Applies deep product expertise and results-driven targeted marketing strategies to meet or exceed performance targets for supported business lines.
• Fosters a client-focused culture within the team to strengthen client relationships and capitalize on broader Bank priorities.
• Uses data and analytics to develop measurement plans that drive results, while also bringing together multiple teams to execute creative campaigns in targeted marketing.
• Monitors and reports on campaign performance by analyzing metrics like delivery rates, opens, clicks, subscription activity, A/B testing, and establishing benchmarks using segment and industry data.
• Continuously tracks consumer sentiment, market trends, and competitors to improve planning agility and contribute innovative ideas.
• Leads a customer-focused team that uses market research and data insights to guide strategy for benefit-driven campaigns.
• Collaborates closely with Engagement Marketing teams to deliver comprehensive, end-to-end marketing campaigns and experiences.
• Champions collaboration between key partners including Business Lines, Digital Marketing (performance and eCommerce teams), Channels (branch, CC, SOL/MOB), Retail Customer Insights and Analytics, Customer Experience, Legal and Compliance teams.
• Contributes in plans and briefs a deep understanding of Bank-wide and business partner needs, ensuring full buy-in (agreement) and participation of multiple business, channel, and marketing partners in a highly matrixed environment.
• Ensures Canadian Banking Marketing’s pods have an efficient and effective central point to build-out campaign calendars (including media mix) and set individual program workback schedules.
• Collaborates with various groups to establish efficient workflows that ensure clarity of roles and accountability for team members across both practices.
• Provides insight on budget management and coordination with partners for budget revisions.
• Contributes to development and deployment of creative assets, across all touchpoints, acting as pods main point of contact for creative and media agencies.
• Champions proper usage of the Scotiabank brand in Canada, in full compliance with global brand guidelines and Scotiabank’s visual identity continuum.
• Delivers post-campaign analysis of marketing campaigns with insights and recommendations for future consideration that add value for the client and business.
• Leads and drives a customer focused culture throughout their team to deepen client relationships and leverage broader Bank relationships, systems and knowledge.
• Champions a high-performance environment and demonstrates a commitment to Scotiabank’s values.
• Creates an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives.
• Directs day-to-day activities in a manner consistent with the Bank’s risk culture and the relevant risk appetite statement and limits.
• Communicates and models the Bank’s risk culture and risk appetite statement throughout their teams.
• Creates an environment in which his/her team pursues effective and efficient operations of his/her respective areas in accordance with Scotiabank’s Values, its Code of Conduct, and the Global Sales Principles, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational, compliance, AML/ATF/sanctions and conduct risk.
• Builds a high-performance environment and implements a people strategy that attracts, retains, develops, and motivates their team by fostering an inclusive work environment.
• Uses a coaching mindset and behaviors; communicating vison/values/business strategy; and managing succession and development planning for the team.