Senior Lifecycle Marketing Manager, Retention

Little Spoon

About The Position

Little Spoon is seeking a Senior Lifecycle Marketing Manager, Retention to lead the retention lifecycle strategy across email, SMS, push, and in-app channels. This is a high-ownership, high-visibility role requiring deep customer understanding and the ability to independently drive programs from ideation to post-launch analysis. The ideal candidate will be the go-to retention expert, shaping the future of lifecycle marketing at Little Spoon and ensuring a cohesive customer experience across all touchpoints.

Requirements

6+ years of lifecycle marketing experience with a clear focus on retention
Hands-on experience building and optimizing automated journeys in Braze (or comparable platform like Iterable or Klaviyo)
Proven track record driving measurable retention improvements through experimentation and program optimization
Deep knowledge of segmentation logic, audience strategy, and lifecycle measurement — including experiment design with proper holdouts and incrementality analysis
Experience working cross-functionally with data, product, creative, and care teams
You are the expert in the room and you act like it, You bring your retention POV vocally to cross-functional meetings without being asked
You independently drive projects from kickoff to post-launch readout and you surface blockers, communicate scope changes, and close loops
You make decisions with confidence and communicate them clearly, course-correcting based on data
You know the details of every program you own, how it's set up, what it sends, who receives it, and how it's performing
You have a strong experimentation instinct paired with rigorous measurement discipline - you design tests to learn, not just to ship
You are organized and systems-oriented, with a disciplined approach to tracking in-flight work and surfacing what needs to move
You're a positive, collaborative presence - you bring energy and warmth to the work while holding a high bar for quality and execution
You are obsessed with and deeply understand the Little Spoon customer experience and use that knowledge to consistently elevate both lifecycle strategy and cross-functional decision-making
You actively leverage AI tools to elevate the quality and speed of your work, using them to enhance personalization, accelerate post-launch analysis, and find efficiencies in how programs are built and optimized

Nice To Haves

DTC subscription experience strongly preferred

Responsibilities

Set the strategy for Little Spoon's automated retention programs across email, SMS, push, and in-app, from the brief through to post-launch optimization
Own programs end-to-end with no gaps: ideation, briefing, segmentation, Braze build, QA, launch, post-launch monitoring, and readout
Drive a rigorous test-and-learn agenda tied to company-level retention metrics (order rate, skip behavior, churn, LTV)
Serve as the lifecycle retention voice in cross-functional work streams, proactively shaping conversations
Manage lifecycle timelines and blockers transparently: surface delays, scope changes, and open questions to pod leads and leadership before they become problems
Bridge the off-site and in-account experience, ensuring lifecycle communications and what customers find in their account are coherent, connected, and inform each other
Partner closely with Data + Analytics to design rigorous experiments with proper measurement (holdouts, success criteria, incrementally read-outs)
Work with creative and copy partners to deliver high-quality lifecycle communications that optimize for performance
Own retention automation strategy and execution including: post-checkout retention journeys, skip and unskip programs, category upsell and cross-sell, product launch lifecycle support, and loyalty program lifecycle
Lead strategy for emerging channels and programs as the business evolves (app push, loyalty, membership)
Monitor and analyze performance on an ongoing basis, translating data into clear strategic recommendations