Marketing Manager (maternity cover)| DTC E-commerce | 100% Remote EU

Foxelli Group

11d•$2,000 - $2,500•Remote

About The Position

We're on the hunt for a Marketing Manager to join us on a 6-month maternity cover contract. This is a full-stack marketing role where you will own projects from idea to sales. You'll be the bridge between marketing, design, and development, turning customer insights into effective landing pages, funnels, and campaigns. The ideal candidate loves mixing strategy with execution, testing ideas, improving funnels, and has experience with AI tools to enhance speed and effectiveness.

Requirements

Experience as a Marketing Manager or full-stack marketer in e-commerce.
Hands-on experience building with AI tools (e.g., coding, workflow automations).
Deep understanding of digital marketing and performance marketing.
Ability to write clear, persuasive, and engaging copy.
Knowledge of CRO and website optimization.
Proficiency in analyzing data to understand sales drivers.
Strong organizational and project management skills.
Experience working with designers and developers.
Ability to manage time effectively and work remotely.
Customer focus and experience with customer research.
Enthusiasm for e-commerce growth.

Nice To Haves

Experience with marketing automation tools.
Familiarity with heatmaps, ad managers, and analytics tools.
A passion for continuous experimentation, testing, and improvement.

Responsibilities

Build and run marketing strategies that support business goals.
Analyze customer research and market trends to identify growth opportunities.
Analyze performance data to inform next steps.
Develop new ideas to scale funnels and campaigns.
Manage marketing projects from conception to completion and improvement.
Write copy for ads, landing pages, and funnels.
Review and provide feedback on design work.
Guide the creation and optimization of ad creatives.
Perform quality assurance on landing pages, checking UX, flow, and functionality.
Run A/B tests to improve conversion rates.
Collaborate with developers on website updates and improvements.
Act as a liaison between marketing, design, and development teams.
Create clear briefs for projects.
Track project progress and communicate with stakeholders.
Collect and analyze customer feedback and data.
Identify customer pain points and opportunities.
Use customer insights to scale sales and improve acquisition.
Utilize AI tools (e.g., GPT, image/video generators, automation platforms) to accelerate tasks, test ideas, and increase efficiency.
Identify opportunities for AI implementation to improve speed and strategy.