Growth Marketing Manager, SEM

Thumbtack • San Francisco, CA

4d

About The Position

Thumbtack is seeking a Growth Marketing Manager, SEM to support its efforts in capturing customer demand for local services. This role involves working closely with Data Science to calculate lifetime value targets, partnering with Engineering to build data pipelines for bid automation and ad creation at scale, and collaborating with the larger Growth Marketing team to develop effective full-funnel marketing programs. The Growth Marketing Team at Thumbtack is a group of digital marketers focused on creating engaging campaigns across various channels and working with cross-functional partners to drive growth on both sides of Thumbtack’s marketplace. Their mission is to help customers solve their home care needs by discovering and using Thumbtack’s platform.

Requirements

• 8+ years experience in paid digital advertising, with a proven track record of improving and scaling ad programs with specific conversion volume and efficiency goals
• Demonstrated experience improving performance of SEM campaigns through testing, optimization, automation, and creative
• Ability to manage relationships with a large portfolio of ad vendors and partners
• Ability to define and execute on a 6-12 month roadmap with aggressive milestones
• Experience with TROAS + LTV bidding
• Strong data analytics skills (pivot tables, vlookups, basic modeling)
• Strong fluency with generative AI and automation tools and a track record of integrating them into day to day SEM execution and analysis

Responsibilities

• Execute & improve Thumbtack’s paid search strategy, identifying new opportunities for customer and pro growth
• Manage, optimize, and grow the SEM program across Google and Microsoft, adhering to KPIs
• Develop experimentation roadmap for ad copy, keywords, bidding and more
• Partner with cross-functional data science, analytics, and engineering teams to build automation and scalable tools
• Own the tracking, attribution, and measurement of performance metrics (iROAS, incrementally, lift, etc.) using a combination of in-house and third-party data

Benefits

• Expected salary ranges provided for different US locations

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed