Growth Marketing Manager
About The Position
Sakara Life is a mission-driven, fast-growing wellness brand dedicated to helping people nourish themselves through ready-to-eat nutrition programs, functional products, and unique content. We foster a positive and uplifting work environment that encourages a growth mindset. We are looking for smart, passionate, ambitious, and hardworking team players who share our passion for health and well-being. We are seeking a strategic, data-driven Growth Marketing Manager to lead paid media efforts across Meta, Google, YouTube, and TikTok. This role will be responsible for managing the full lifecycle of paid marketing campaigns—from strategy development and creative testing, through to launch, optimization, and performance reporting. Additionally, this person will lead SEO and GEO (Generative Engine Optimization) strategies to ensure Sakara remains at the forefront of evolving search behaviors, increasing brand discoverability across both traditional and emerging platforms. Reporting to the Director of Ecommerce and Digital, this individual will collaborate closely with the marketing and creative teams to drive customer acquisition and growth.
Requirements
- 5+ years of marketing experience, with at least 3 years in growth or performance marketing across paid social, search, SEO, or emerging search platforms.
- Proven expertise in managing campaigns on Meta, Google, YouTube, and TikTok Ads.
- Strong analytical skills with proficiency in GA4, Shopify, and Excel/Google Sheets (pivot tables, advanced functions).
- Experience developing and executing SEO strategies; familiarity with GEO or willingness to quickly become a subject matter expert.
- Experience with A/B testing and building structured testing roadmaps.
- Familiarity with data visualization tools and dashboards; ability to communicate results to technical and non-technical audiences.
- Entrepreneurial mindset with a track record of innovation, adaptability, and results-driven decision making.
- Excellent communication and collaboration skills; ability to partner cross-functionally with creative, brand, and digital teams.
Nice To Haves
- Klaviyo experience is a plus, though not required.
Responsibilities
- Own the end-to-end management of paid marketing platforms, including Meta Ads Manager, Google Ads Manager, TikTok Ads Manager, and YouTube Ads.
- Build and execute full-funnel media strategies designed to drive customer acquisition and retention.
- Manage day-to-day campaign execution, including audience targeting, bid strategies, budgeting, and pacing.
- Lead A/B and multivariate testing roadmaps across platforms, identifying opportunities to improve CTR, CAC, and ROAS.
- Partner with creative and brand teams to brief, test, and optimize ad assets for maximum performance.
- Develop and manage SEO strategies, including keyword research, content optimization, technical audits, and backlink development.
- Own GEO strategy: monitor emerging generative AI platforms (e.g., ChatGPT, Perplexity, Gemini), optimize Sakara’s visibility within them, and test new approaches as consumer search behavior evolves.
- Stay on top of new GEO and SEO trends, algorithms, and competitor tactics to keep Sakara ahead of the curve.
- Develop standardized, repeatable reporting frameworks and dashboards to track KPIs and communicate results.
- Translate complex data into actionable insights and recommendations for stakeholders across marketing and leadership.
- Ensure accuracy and integrity of performance data, with strong attention to data validation and measurement best practices.
- Stay ahead of industry trends, new platform features, and competitor tactics to continually challenge the status quo and drive innovation.
Benefits
- Health Insurance through Aetna
- Medical
- Dental & Vision
- 7 days of Paid Sick Leave
- Flexible paid vacation Time
- 401k Program
- Pre-tax Commuter Benefits & Flexible Spending Account
- Paid Parental Leave
- Employer Paid Short Term Disability
- Discounts on Sakara products and meals
- Voluntary benefits such as Long Term Disability and Supplemental Life Insurance
- A vibrant and inclusive company culture
- The chance to make a meaningful impact on people’s lives through wellness and nutrition
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
