Marketing Manager Jobs

About The Position

Requirements

• 3 to 5 years of experience in growth, social, or creator marketing, ideally for a software, app, or consumer product.
• Ownership of at least one brand’s social presence, with results that can be demonstrated.
• Native fluency in short-form video and an ability to explain why formats and hooks work and where they are heading.
• Hands-on ability to script, prompt, edit, and publish content.
• Working fluency with AI creative tools such as Higgsfield, Veo, Runway, ElevenLabs, Midjourney, or similar, and a point of view on the category.
• Strong ability with AI tools such as Claude, ChatGPT, Codex, or Claude Code to build workflows that automate and scale work.
• Experience briefing, paying, and measuring creators or influencers.
• Paid social skills sufficient to amplify winning creative and independently interpret performance data.
• Comfort with GA4, Mixpanel, or similar tools and ability to build reporting.
• Strong writing skills for positioning, hooks, scripts, and landing-page copy.
• A startup operating style, including turning plans into shipped work quickly and keeping pace with weekly product releases.

Nice To Haves

• Experience marketing to ecommerce sellers, dropshippers, agencies, or performance marketers.
• A personal or brand account grown to meaningful scale.
• Experience running an AI persona or virtual influencer account.
• PLG or freemium SaaS background.
• HubSpot experience.

Responsibilities

• Partner with leadership to develop Addrop’s go-to-market plan, recommending positioning, audience segments, channel mix, and launch calendar; execute the approved plan and quarterly targets.
• Run Addrop’s creator and influencer program end to end, including sourcing, tiering, briefing, contracting, payouts, and performance tracking.
• Execute Addrop’s AI influencer campaign, including AI personas for Addrop’s channels and a program that helps users build and monetize their own personas.
• Own Addrop’s organic social presence on TikTok, Instagram Reels, YouTube Shorts, and X, from concept and script through production and daily publishing.
• Deliver launch marketing for each Addrop release using a repeatable playbook covering angle, assets, creator wave, landing page, and email.
• Grow Addrop’s audience and signups through Zendrop user placements, product pages, webinars, and content for technical and AI power users, including content about integrations and MCP support.
• Run paid amplification of winning creative through Spark Ads, creator whitelisting, Meta, and TikTok, using a clear testing framework and CAC targets.
• Partner with the product team on feature positioning and launch timing, and share market and user insights to inform pricing.
• Track and report marketing performance, including social-led signups, creative performance, and CAC by channel, and recommend where to focus next.
• Apply brand safety and disclosure standards for creator and AI-generated content, including FTC disclosure, likeness rights, and usage rights.

Benefits

• Flexible PTO policy.
• Benefits package including 100% employer-paid medical, dental, vision, and life insurance coverage for employees.
• 401(k) retirement plan with employer match.
• Career development and growth opportunities.
• Collaborative and inclusive work environment.
• Opportunity to shape and grow a dynamic startup.
• Pet-friendly workplace.