Marketing Manager

Boston Engineering Corporation•Waltham, MA

14d•$85,000 - $120,000•Onsite

About The Position

We are seeking a Marketing Manager. Reporting to the VP of Client Services and Growth. This is a hands-on role for someone who will be the company's sole marketing professional. This is a position for someone who enjoys both contributing to developing strategy and rolling up their sleeves and executing action plans. This person will have the opportunity to build and scale Boston Engineering's marketing function as the company continues to grow. The ideal candidate is comfortable owning execution today and has the potential to lead a team, as their individual efforts drive growth for the organization. Success in this role depends on the ability to prioritize high-impact activities, leverage external partners effectively, and balance strategic initiatives with hands-on execution.

Requirements

7+ years of experience in marketing and communications within B2B professional services, preferably engineering or product development
BA/BS degree in marketing, business, graphic design, engineering, data science, or liberal arts
Strong analytical skills with the ability to measure marketing effectiveness and make data-driven decisions
Highly organized, self-directed, and comfortable working independently
Experience developing marketing strategy while also personally executing marketing programs
Strong understanding of industrial, technology, engineering services, or B2B technical marketing
Experience with digital marketing, content development, CRM systems, marketing automation, and website management, including Salesforce, HubSpot, and WordPress. And social media platforms
AEO and SEO competency
Ability to juggle multiple projects simultaneously and get things done

Responsibilities

Liaison with the VP of Client Services and Growth and our marketing agency to help shape the company's go-to-market strategy across the medical, commercial, and defense markets
Monitor industry trends, customer needs, and competitor activity to identify emerging opportunities to inform refinement requirements
Refine and evolve the company's value proposition, messaging, and positioning as required
Own the Boston Engineering brand and ensure consistency across all customer touchpoints, including the website, marketing collateral, presentations, proposals, social media, email marketing, events, sales enablement materials, customer communications, and all other brand assets
Own implementation of marketing KPIs and monitoring of progress
Own tracking of campaign performance and continuously improving marketing effectiveness using data and analytics
Create and optimize lead generation programs in partnership with the sales organization
Develop and execute integrated marketing campaigns that generate qualified opportunities
Produce and coordinate marketing content across multiple channels.
Draft web content and sales collateral
Develop compelling content that communicates technical capabilities to executive and engineering audiences
E-mail campaign execution
Manage digital marketing including SEO, AEO, paid media, email marketing, social media, and content marketing.
Support thought leadership initiatives including articles, presentations, webinars, and conference speaking opportunities.
Lead social media initiatives
Collaborate on white papers and related thought leadership
Support employee/internal communications
Coordinate external vendors including designers, writers, digital agencies, and printers when needed. Liaison with our marketing agency
Manage and maintain the corporate website.
Plan and execute trade shows, conferences, webinars, and customer events.
Manage the marketing budget and prioritize investments for maximum business impact.
Manage trade show and event logistics
Maintain our customer relationship management (CRM) database – HubSpot and Salesforce
Ensure sales teams have current messaging, competitive intelligence, and marketing resources by developing collateral and sales enablement publications
Create sales collateral including presentations, case studies, capability statements, brochures, and proposal support materials
Partner closely with the sales team to develop account-based marketing initiatives