Marketing Manager

West Tennessee Regional Blood Center, Inc.•Jackson, TN

8d•Onsite

About The Position

Under the authority of the Director of Community Services, the Marketing Manager for Lifeline Blood Services leads marketing campaigns while improving public image of the company.

Requirements

Bachelor's degree required
3 - 5 years with Public Relations Experience
Language skills must include reading, writing, and speaking English effectively and following oral and written instructions consistent with policies and procedures, SOPs, or other requirements
Ability to make sound decisions under pressure
Effective planning and organizational skills
Ability to function as a critical/key team member in a high-level production environment coupled with strong organizational skills
Ability to work independently and to meet deadlines
Demonstrate ability to work without direct supervision
Must be able to make simple decisions based on well-defined choices
Ability to communicate effectively with the staff and the public to enhance Lifeline’s relationship with the community
Basic computer skills in Microsoft 365 Suites and Canva

Nice To Haves

CPR (recommended)

Responsibilities

Evaluate and implement blood donation promotion programs
Manage communication/paid media advertising budget
Create motivational social media, television, radio, print ads and messages
Maintain appropriate website and social media content.
Write and send articles to newspaper in our counties when applicable
Coordinate paid advertising schedules
Create pamphlets and/or other public relations, educational materials and company literature
Develop PR strategies, campaigns, and initiatives to improve public perception and increase volunteer blood donations through Lifeline Blood Services
Prepare quarterly In-Kind reports and end of promotional packets for give a ways over $6,000
Prepare and deliver public speakings regarding the need for blood and the work of Lifeline Blood Services
Prepare newspaper releases, media kits and PSAs
Procure and maintain company sponsorships for In Kind support or financial donations.
Maintain effective working relationships with local and municipal government officials and media representatives
Keep comprehensive information about the company up-to-date
Conduct media interview and maintain working relationships
IWELCOME, ILEAD, Annual cGMP, Annual Safety, Annual Human Resources (Sexual Harassment, Workplace Bullying, Diversity/Unconscious Bias), Medical Ethics, Customer Service, Blood Establishment Computer Systems, and all required departmental and interdepartmental training.
CPR (recommended) and First Aid Distracted Driving and Driving Practicum