Field Marketing Manager

LawVu

14d•Remote

About The Position

As the Field Marketing Manager, North America, you'll play a key role in executing LawVu's regional marketing strategy by owning a portfolio of conferences, events, and marketing programs across North America. You'll work closely with the Director, Field Marketing- North America to deliver exceptional experiences that drive awareness, engagement, and pipeline.

Requirements

3-5 years of experience in field marketing, event marketing, B2B marketing, or a related role.
A track record of creating measurable pipeline impact through field programs.
Exceptional project management skills, including managing vendors, budgets, timelines, and multiple concurrent projects while keeping stakeholders informed and programs on track.
Strong written and verbal communication skills with excellent attention to detail.
Ability to take ownership, solve problems proactively, and make decisions.
Curiosity and enjoyment in capturing customer and market insights to improve future programs.
Willingness and ability to travel to support events.

Responsibilities

Own the end-to-end planning, execution, and optimization of a portfolio of North American third-party events, webinars, and regional marketing programs.
Partner with the Director of Field Marketing to execute integrated event revenue programs that maximize engagement before, during, and after every event.
Partner closely with Sales to support account targeting, attendee recruitment, onsite engagement, and post-event follow-up.
Coordinate cross-functional campaign execution with Demand Generation, Content, Product Marketing, Creative, Marketing Operations, Customer Experience, and Sales to ensure every program is aligned and delivered successfully.
Manage vendors, budgets, logistics, timelines, and event deliverables to ensure a seamless attendee experience.
Own program communications, project plans, and stakeholder updates throughout the planning process.
Capture customer, competitive, and market insights from events and share key learnings with the broader team.
Measure program performance and prepare post-event reporting, recommendations, and lessons learned to continuously improve future programs.