Field Marketing Manager

Omnicell • Cranberry Township, PA

3d • Hybrid

About The Position

As a Field Marketing Manager at Omnicell, you will play a pivotal role in bringing the company's go-to-market strategy to life. This role operates at the intersection of Marketing and Sales, focusing on creating exceptional customer experiences that drive business impact. It's an opportunity to partner with cross-functional teams, influence pipeline growth, and execute high-visibility programs that directly support customer engagement and revenue outcomes. The ideal candidate is energized by creating memorable experiences, collaborating with Sales leaders, and turning strategic campaigns into measurable results.

Requirements

• Bachelor’s degree in marketing, business, communications, or related field
• 3+ years of experience in field marketing, event marketing, or demand generation
• Proven experience executing marketing programs tied to pipeline and sales outcomes
• Strong project management and organizational skills
• Ability to partner effectively with Sales and cross-functional stakeholders
• Strong communication and coordination skills in fast-paced environments

Nice To Haves

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience.
• Experience in healthcare technology, healthcare services, enterprise software, or other B2B environments.
• Experience supporting tradeshows, executive events, customer programs, and account-focused marketing initiatives.
• Familiarity with CRM platforms, marketing automation systems, and reporting tools.
• Understanding of account-based marketing (ABM), integrated campaign strategies, and modern go-to-market models.
• Experience working within matrixed organizations and cross-functional teams.

Responsibilities

• Serve as a strategic partner to Sales by translating enterprise marketing strategies into localized programs that increase customer engagement, generate pipeline, and contribute to revenue growth.
• Execute regional and segment-specific marketing programs aligned with Sales priorities, target accounts, and strategic GTM initiatives.
• Activate integrated campaigns through tradeshows, conferences, executive events, roundtables, roadshows, and regional customer programs.
• Ensure all programs align with target audiences, campaign objectives, solution messaging, and customer use cases.
• Deliver high-quality experiences that reinforce Omnicell's brand and customer value proposition.
• Partner closely with Sales leaders and account teams to understand territory priorities, pipeline objectives, and strategic opportunities.
• Align marketing programs to account-based engagement strategies and deal progression goals.
• Support Sales with targeted activations, hosted events, executive engagement opportunities, and customer-focused experiences.
• Coordinate post-event follow-up activities to maximize engagement and pipeline impact.
• Execute enterprise marketing campaigns at the field level while maintaining message consistency and brand standards.
• Collaborate with Product Marketing, Demand Generation, Marketing Operations, and Content teams to bring integrated campaigns to market.
• Incorporate digital, content, event, and experiential tactics to create seamless customer journeys.
• Ensure field programs reinforce Omnicell's key value propositions and solution positioning.
• Lead the execution of executive briefings, customer events, hosted dinners, conferences, trade shows, and regional marketing programs.
• Collaborate with Event Operations and cross-functional stakeholders to deliver exceptional customer and prospect experiences.
• Showcase Omnicell's commitment to improving clinical, operational, and business outcomes for healthcare organizations.
• Drive event-sourced and event-influenced pipeline through effective planning and execution.
• Track and analyze program performance, including attendance, engagement, sales participation, and pipeline contribution.
• Partner with Marketing Operations to ensure accurate lead capture, measurement, and reporting.
• Leverage performance data and stakeholder feedback to continually improve future programs.
• Partner with Client Engagement teams to incorporate customer advocates, references, site visits, and success stories into field programs.
• Create customer-centric experiences that build trust, strengthen relationships, and support long-term growth.
• Capture customer insights and feedback to inform future marketing strategies and engagement approaches.
• Coordinate event logistics including registration, attendee communications, agendas, speaker management, shipping, audiovisual requirements, and onsite execution.
• Manage vendors, timelines, deliverables, and budget adherence to ensure successful program outcomes.
• Maintain operational rigor and execution excellence across multiple concurrent initiatives.
• Partner closely with Field Marketing leadership, Product Marketing, Marketing Operations, Event Operations, Demand Generation, Corporate Marketing, and Sales teams.
• Act as a connector across functions to ensure strategic alignment, clear communication, and successful program execution.

Benefits

• Employee Impact Groups, which foster inclusion and belonging
• Learning and well-being programs that support personal and professional growth

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level