Field Marketing Manager

Empower Brands • Richmond, VA

6h • $90,000 - $105,000 • Hybrid

About The Position

The Field Marketing Manager serves as the local marketing advisor for a portfolio of franchise owners, bridging the gap between national brand strategy and local business performance. This role involves helping owners understand how marketing impacts all stages of their business, from lead generation and sales conversion to profitability, market share, and long-term growth. Working collaboratively with Franchise Business Consultants, Digital Marketing partners, Operations, and Brand Leadership, the Field Marketing Manager will assist franchise owners in interpreting performance data, identifying opportunities, prioritizing investments, and developing action plans to improve measurable business results. The role is based in Richmond, VA, or remote within the U.S., with approximately 20-30% travel required.

Requirements

• Bachelors degree in marketing, business, or a related discipline
• 5+ years of experience in franchise marketing, field marketing, business consulting, marketing strategy, or digital marketing.
• Experience working directly with business owners or executive-level clients.
• Strong understanding of marketing analytics and business performance metrics.
• Experience facilitating strategic business reviews and presenting recommendations to stakeholders.
• Excellent communication, relationship management, and consulting skills.

Nice To Haves

• Franchise, Home services or multi-location experience a plus
• Agency or client strategy experience.
• Experience working with digital marketing vendors.

Responsibilities

• Support the localized performance strategy for assigned franchise owners by connecting marketing investments to measurable business outcomes.
• Analyze business performance, marketing KPIs, local market trends, and competitive activity to identify growth opportunities.
• Evaluate marketing ROI using metrics such as cost per lead, lead quality, appointment conversion, sales conversion, average ticket, revenue contribution, and customer acquisition costs.
• Facilitate quarterly local business reviews focused on improving local business performance.
• Help owners align marketing investments with revenue goals, operational capacity, seasonality, and local market conditions.
• Recommend strategic priorities that improve profitability, not just increase lead volume.
• Support owners and drive accountability for agreed-upon growth plans and execution.
• Interpret performance across Google Ads, Local Services Ads, SEO, Google Business Profile, Paid Social, websites, reputation management, and other demand generation programs.
• Translate complex reporting into practical business insights.
• Identify opportunities, risks, and trends across assigned markets.
• Benchmark performance against comparable franchise locations.
• Recommend strategic adjustments based on business performance.
• Partner with Franchise Business Consultants to provide coordinated support for new owner onboarding, market launches, local performance improvement initiatives, territory expansion, multi-location growth, and long-term business planning.
• Review campaign performance with digital marketing partners.
• Help owners understand vendor recommendations and ask better business questions.
• Identify funnel breakdowns and opportunities for improvement.
• Recommend optimization strategies grounded in performance data.
• Advocate for solutions that protect the owner's investment and drive stronger business outcomes.

Benefits

• Base salary of $90,000 to $105,000
• Compensation is based on a variety of factors including years of experience, skills, qualifications, and geographic location.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level