Field Marketing Manager

Natura Life + Science•Sacramento, CA

12h•Onsite

About The Position

We are seeking a high-level Field Marketing Manager to spearhead our retail merchandising, budtender training, demo, and event initiatives across California. Based in Sacramento, you will serve as the "Model Lead" -- setting the gold standard for field execution locally while overseeing regional Field Marketing Specialists, Brand Ambassadors (BAs), and our 1099 event and demo contractor team throughout the state. This is a dual-impact role. You will lead by example in the Sacramento territory while acting as the project manager for statewide initiatives. You will be responsible for coverage of high-priority activations, driving merchandising wins in key accounts, and managing our calendar of consumer and B2B events and trade shows. We are building an AI-first marketing team. You'll use AI tools (Claude) every day -- planning routes, generating visit reports, building training materials, and analyzing what's working -- so the field team spends its time in stores, not on paperwork.

Requirements

3+ years in field marketing, trade marketing, event marketing, or retail sales operations.
Cannabis industry experience strongly preferred; regulated CPG (alcohol, beverage) field experience also valued.
Bachelor's degree in Marketing, Communications, or a relevant field — or equivalent field experience.
Proven ability to manage a calendar of consumer and B2B events.
Proven ability to lead and schedule employees and 1099 contractors through clear communication.
Proven ability to manage projects from planning through execution.
Proven ability to take initiative and push opportunities through without waiting to be asked.
Brilliant communication skills with a focus on collaborative "back-and-forth" problem solving and team tagging in a digital environment.
Comfortable living in Odoo and Monday.com (or similar CRM/PM tools) and logging work same-day without being chased.
Enthusiastic about working with AI tools daily — we'll train you on our stack, but you have to want it.
Must be 21+.
Valid California driver's license and reliable vehicle (mileage reimbursed).

Nice To Haves

Cannabis industry experience strongly preferred; regulated CPG (alcohol, beverage) field experience also valued.

Responsibilities

Oversee regional field specialists to ensure brand consistency and procedural excellence across all California territories.
Identify gaps in coverage and reallocate resources (Specialists/BAs) to meet market demands.
Act as the lead field representative for the Sacramento region, executing high-level activations, merchandising installs, and budtender trainings that serve as the blueprint for the rest of the state.
Recruit, schedule, train, and manage a group of 1099 contractors who staff in-store demos and trade show events, operating within the contractor structure set by Finance and Legal.
Ensure every contractor knows the products, follows brand standards, and reports results same-day in our systems.
Lead planning and execution for consumer and industry events, including Hall of Flowers, networking shows, and Puffcon.
Build agendas, organize logistics and booth setup, staff events with Sales, BAs and contractors, lead staff briefings, and manage post-event ROI analysis.
Ensure our products are displayed correctly and in high-visibility areas.
Proactively identify merchandising opportunities — custom displays, vinyl, signage — push them through to install, and lead the team to do the same.
Drive the internal feedback loop through Odoo and Monday.com.
Confirm task acceptance, tag team members to resolve questions, and maintain detailed notes so nothing gets lost.
Build your own scorecard with leadership — the specific numbers this role is measured on every week (doors at merchandising standard, demos executed, trainings delivered, event ROI).
Define targets and own hitting them.