Senior Product Marketing Manager, Core & Lending
About The Position
Altruist is transforming the multi-trillion dollar wealth management industry by building an AI platform for wealth professionals. We partner with financial advisors nationwide, empowering them to grow, optimize time and resources, and deliver superior outcomes for their clients. We're looking for exceptional talent to help us achieve our mission of making financial advice better, more affordable, and accessible to all. If you're passionate about challenging the status quo and want to do the most important work of your life, we'd love to meet you! Altruist is hiring an experienced Senior Product Marketing Manager for our Core and Lending products. This is an individual-contributor role reporting to the Director of Product Marketing. In close partnership with Product, Design, Sales, and other cross-functional teams, you will own end-to-end GTM strategy for key platform launches and lead stakeholder alignment and approvals. This is a hybrid role based out of our San Francisco FiDi office, with three days per week in the office.
Requirements
- 6-8+ years of experience in B2B product marketing in high‑growth, late‑stage startups.
- Curiosity: you ask “why” and back your answers with data.
- Hustle: you are proactive, thoughtful, organized, and get things done. You ship, learn, iterate and run flawless, well-organized GTMs from planning to post-launch.
- Partnership: you bring a clear POV, influence respectfully, collaborate for the greater good, and pull in the right teams at the right time.
- Communication: you communicate clearly with internal and external audiences and can turn complex concepts into easy to understand and compelling marketing assets.
Responsibilities
- Own qualitative, quantitative, and competitive research; translate insights into clear ICP definitions, segmentation, and actionable GTM strategies.
- Develop positioning frameworks, value propositions, and messaging for core products and platform capabilities; ensure consistency and clarity across all customer-facing touchpoints.
- Lead end-to-end GTM planning and execution for new features and product initiatives; partner with Design to produce high-quality launch and sales assets; manage stakeholder reviews and approvals.
- Partner with Product and Marketing to design and execute prospecting, onboarding, and lifecycle programs across web, email, webinars, and events; continuously experiment to reduce time-to-value and increase adoption.
- Partner with Product and BI to define success metrics, build dashboards, monitor performance, and quickly act on insights to improve KPIs.
- Collaborate with Comms and Content to develop narratives, POVs, and content that reinforce Altruist’s product leadership and differentiation.
- Equip Sales and customer-facing teams with compelling collateral such as one-pagers, pitch decks, and case studies; create feedback loops to inform product and marketing strategy.
Benefits
- Competitive pay and equity for eligible positions.
- Premium healthcare, dental, and vision insurance plans (HMO and PPO).
- 401k savings plan with a 4% match and immediate vesting.
- 16 week paid parental leave after one year of employment.
- Professional growth and development opportunities including an employee mobility program and an annual L&D budget allocation for each employee.
- Company perks program (includes discounts on pet insurance, fitness, cell phone plans, and travel, etc.).
- Financial guidance program (includes counseling on navigating debt, tracking personal spend, saving and planning goals, home-purchasing preparedness, etc.).
- One month work from anywhere policy (with the exception of a few countries).
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
