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Associate Director Regional Marketing, Oncology

Bayer•Boston, MA
•$162,000 - $243,000

About The Position

The Associate Director Regional Marketing, Oncology works as part of a field-based marketing team to engage and develop thought leaders and execute regional meetings and programs for NUBEQA and XOFIGO with healthcare professionals. The role supports delivery of the franchise sales goal, with NUBEQA as the priority brand. It covers Boston, New York City, and the Northeast, and includes travel to customer meetings, industry trade shows, advocacy events, and corporate meetings. Up to 50% of the role is customer-facing. The role serves as a brand champion responsible for thought-leader engagement and relationship management, regional convention planning and execution, speaker-bureau programs, marketing initiatives, and field partnership. It establishes and grows relationships with influential customers, coordinates conference presence and peer-to-peer programs, develops or contributes to brand-strategy initiatives, and partners with sales, medical affairs, and other internal teams.

Requirements

  • Bachelor’s degree.
  • Valid driver’s license and clean driving record.
  • 5–7 years of experience in the pharmaceutical or biotech industry, including at least 2 years in a customer-facing role.
  • 2 years of experience in oncology or urology therapeutic areas.
  • Demonstrated ability to identify and drive a strategic approach to business.
  • Proven record of sales or customer-facing success and/or superior project management.
  • Significant experience creating, maintaining, and growing relationships with key customers and stakeholders.
  • Ability to advance parallel initiatives in a fast-paced environment, pay attention to detail, and follow through to completion.
  • Proactive, results-oriented, hardworking self-starter motivated by challenging tasks.
  • Ability to work effectively across functions within the organization and with external partners to complete projects successfully.
  • Desire to build marketing capability or advance in sales leadership.
  • Excellent communication and strong organizational skills.

Nice To Haves

  • Bachelor’s degree with a life-science background.
  • Marketing or other functional or leadership experience in sales training, sales management, market access, or other commercial areas.
  • Experience and relationships working with academic institutions and key accounts.

Responsibilities

  • Establish and maintain key opinion leader relationships for the prostate franchise, communicating product strategy and developing a supportive thought-leader base, with particular focus on Northeast academic centers and key accounts.
  • Identify and recommend thought leaders to provide brand insight and participate in peer-to-peer programs.
  • Develop customer relationships through conferences, advisory boards, consulting, speaker programs, and other channels.
  • Collaborate with field teams to identify and engage key opinion leaders and stakeholders, prioritizing influential customers.
  • Coordinate and execute company presence at regional conventions and contribute to national conferences, including sponsorships, thought-leader engagement, and promotional programs.
  • Support executive and senior leadership engagements at major industry conventions, including AUA and ASCO.
  • Create conference content and materials and secure internal approvals.
  • Share conference outputs and insights with sales and brand teams.
  • Lead thought-leader identification and monitor utilization and execution of marketing-led speaker programs.
  • Provide input into peer-to-peer program content updates and support speaker assessment and selection.
  • Own or contribute to marketing projects that support brand strategy, such as field resource development, digital marketing, advisory-board coordination, GPO initiatives, and POA planning.
  • Work on assigned advisory boards with the Director and agency partners, including objectives, attendance, and content creation.
  • Participate in the prostate franchise field advisory board by piloting materials and testing their effectiveness with customers.
  • Contribute customer insight and intelligence to regional strategic business plans and marketing-team plans.
  • Partner with sales consultants, key account executives, radiation therapy specialists, oncology nurse educators, national accounts, medical affairs, and other internal partners to align on brand business strategy.

Benefits

  • Health care
  • Vision
  • Dental
  • Retirement
  • Paid time off
  • Sick leave
  • Potential bonus or commission, if relevant

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