Associate Manager, Offline Marketing
About The Position
Ro is a direct-to-patient healthcare company focused on delivering the easiest, most effective care possible. Ro is the only company offering nationwide telehealth, labs, and pharmacy services through a vertically integrated platform. Since 2017, Ro has assisted millions of patients across the United States, reaching 99% of primary care deserts. Ro is recognized as a top workplace, earning numerous honors from Fortune, Great Place to Work, and PEOPLE. This role is within the Offline Marketing team, aiming to drive new patient growth through Audio, YouTube, and endorser partnerships. The Associate Manager will oversee the daily management and optimization of Audio and YouTube campaigns, contributing to the growth of the endorser partnership program. Responsibilities include identifying opportunities, structuring deals, optimizing campaigns, and building a pipeline of endorsers. The ideal candidate possesses strong media and performance-marketing skills, an interest in creators and talent, and is comfortable using data for decision-making. This is a highly cross-functional role requiring collaboration with agencies, Creative, Legal, Product Marketing, Engineering, and Medical teams.
Requirements
- 3-5 years of experience in performance marketing, media planning/buying, partnerships, growth marketing, or a related field.
- Experience managing or supporting scaled acquisition programs within a marketing program with budgets of $3M+/month.
- Experience across one or more relevant media channels such as Audio (radio + podcasts), YouTube, creator partnerships, TV/CTV, or other Offline acquisition channels.
- A genuine interest in creators, endorsers, podcasts, YouTube and the broader media landscape, with an instinct for identifying talent and content that could resonate with an audience.
- Strong performance-marketing instincts and comfort using metrics such as CAC, response rate and conversion performance to evaluate campaigns and make optimization recommendations.
- Passion for data and expertise to utilize both qualitative and quantitative information in effective decision making.
- Experience and familiarity with running A/B, multivariate, and geo tests.
- Familiarity with the nuances and complexities of the various attribution approaches for offline channels.
- Experience managing external agencies, media partners, creators or other external stakeholders and an ability to build productive, trusted relationships.
- Experience working through creative development and production workflows, with an understanding of how creative can be tested and optimized as a performance lever.
- Strong project-management and prioritization skills, with the ability to manage multiple campaigns and partners simultaneously while maintaining attention to detail.
- Comfort working cross-functionally in a fast-paced environment and navigating ambiguity as priorities and opportunities evolve.
- Strong written and verbal communication skills, including the ability to synthesize performance into clear recommendations for stakeholders.
Nice To Haves
- Experience with marketing analytics and reporting tools such as Looker, Mixpanel, Hex or similar platforms.
- Audio attribution platforms such as Podscribe is a plus.
- AI platforms such as Claude is a plus.
Responsibilities
- Own and optimize Ro’s Audio and YouTube campaigns across conditions, managing media plans, budgets, and performance against acquisition targets.
- Help build and grow Ro’s endorser ecosystem by identifying high-potential talent and partnership opportunities across podcasts, YouTube, and the creator landscape.
- Evaluate and structure new partnership opportunities, assessing media economics, audience fit, historical performance, usage rights, creative potential, and expected value.
- Develop a proactive partnership pipeline and testing roadmap, identifying new talent, audiences, and partnership models.
- Manage relationships with Audio and YouTube agencies and external partners, ensuring effective campaign launch and operation.
- Monitor campaign and partner performance, making recommendations for scaling, extending, optimizing, or exiting partnerships based on acquisition performance and broader relationship value.
- Partner closely with Paid Social and Creative teams to extend endorser content, identifying promising footage and concepts.
- Help shape creative strategy with endorsers and partners, applying learnings to improve scripts, reads, concepts, and future content.
- Analyze and synthesize media and creative performance, translating campaign data into clear insights and recommendations.
- Own key operational workflows, including campaign launches, creative briefing, script refreshes, compliance reviews, reporting, and budget management.
- Develop a deep understanding of Audio and YouTube measurement and attribution, including direct-response and holistic partnership performance signals.
- Stay informed about the evolving Audio, YouTube, and creator landscape, including emerging talent, competitor activity, and platform trends.
Benefits
- Competitive equity and benefits package
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
