Associate Vice President, Marketing Strategy & Growth

MCG Health•Seattle, WA

2d•Hybrid

About The Position

The Associate Vice President, Marketing Strategy & Growth is responsible for defining and executing MCG's enterprise marketing strategy to strengthen market position, accelerate revenue growth, and support the company's commercial objectives. Reporting to the Chief Revenue Officer, this leader provides strategic direction for marketing strategy, brand management, demand generation, digital marketing, and customer engagement while ensuring alignment with Sales, Product Management, Customer Success, and Revenue Operations. The Associate Vice President establishes the long-term operating model, governance, investment priorities, and performance framework for the Marketing organization, ensuring measurable contribution to pipeline generation, customer acquisition, brand equity, and revenue growth. This role also leads the transformation of Marketing through the adoption of AI-enabled capabilities, intelligent automation, advanced analytics, and modern marketing technologies that improve scalability, operational efficiency, customer engagement, and business performance.

Requirements

Bachelor's degree in Marketing, Business Administration, Communications, or a related field, or equivalent practical experience.
At least 15 years of progressive experience leading enterprise marketing organizations with responsibility for marketing strategy, demand generation, brand management, and commercial growth.
Demonstrated experience leading leaders across multiple marketing disciplines, including strategy, demand generation, digital marketing, brand management, communications, or marketing operations.
Proven experience developing enterprise marketing strategies that drive measurable revenue growth, qualified pipeline generation, customer acquisition, and market expansion.
Demonstrated experience aligning Marketing with Sales, Product Management, Customer Success, and executive leadership within a complex, matrixed organization.
Significant experience leading enterprise transformation initiatives involving organizational change, operating model redesign, digital modernization, business process transformation, or commercial enablement.
Demonstrated experience implementing AI-enabled marketing capabilities, marketing automation platforms, CRM technologies, customer analytics, predictive marketing, or intelligent workflow solutions that deliver measurable business value.
Experience developing executive-level performance metrics, financial plans, operating budgets, and investment strategies for a marketing organization.
Ability to travel up to 40% of the time to MCG offices, customer locations, industry conferences, and company-sponsored events.

Nice To Haves

Master's degree in Business Administration (MBA) or related discipline preferred.
Executive-level communication, presentation, and influence skills, with the ability to engage senior leaders, customers, strategic partners, and industry stakeholders.
Demonstrated ability to develop long-term strategies while driving operational excellence and measurable business outcomes.
Strong leadership capabilities with a proven track record of building, developing, and retaining high-performing leadership teams.
Deep understanding of modern B2B marketing, healthcare technology markets, SaaS growth strategies, account-based marketing, and demand generation best practices preferred.
Experience marketing to or working with both healthcare payer and provider organizations, with a strong understanding of their distinct business priorities, buying processes, and market dynamics preferred.
Experience establishing marketing governance, operating models, and scalable processes that improve organizational effectiveness and business performance.

Responsibilities

Define and execute MCG's multi-year enterprise marketing strategy aligned with commercial objectives, corporate priorities, and long-term growth initiatives.
Establish the vision, operating model, governance, and investment priorities for the Marketing organization to support sustainable business growth.
Own enterprise market positioning, messaging architecture, value proposition development, and brand strategy to strengthen MCG's competitive differentiation across target markets.
Develop and lead integrated demand generation strategies that drive qualified pipeline growth, customer acquisition, revenue expansion, and measurable marketing contribution to sales performance.
Partner directly with the Chief Revenue Officer to develop integrated go-to-market strategies that align marketing investments with revenue objectives, pipeline growth, customer acquisition, customer retention, and market expansion.
Establish executive-level marketing performance metrics, dashboards, and reporting that measure pipeline contribution, campaign effectiveness, conversion performance, customer acquisition costs, brand awareness, marketing ROI, and overall commercial impact.
Lead enterprise market intelligence initiatives by analyzing healthcare industry trends, customer needs, competitive dynamics, emerging technologies, and market opportunities to inform strategic planning and investment decisions.
Partner closely with Product Management, Customer Success, Revenue Operations, Clinical Leadership, and Sales to ensure marketing strategies effectively support product launches, customer engagement, and commercial success.
Establish enterprise brand governance, ensuring consistency of messaging, customer experience, visual identity, and market presence across all channels and customer touchpoints including MCG’s website.
Execute on organic social media plans, including channel strategies, editorial calendars, publishing, and performance optimization. Maintain a consistent brand presence and coordinate social content with campaigns, events, and thought leadership.
Oversee campaign planning, resource allocation, budgeting, and processes that improve organizational effectiveness, scalability, and execution.
Champion AI-enabled marketing transformation by developing and implementing strategies that leverage artificial intelligence, predictive analytics, intelligent automation, and advanced marketing technologies to improve personalization, campaign performance, operational efficiency, and customer engagement.
Assist Revenue senior leaders with the evaluation, and optimization of marketing technologies, CRM integration, marketing automation platforms, AI capabilities, and digital engagement tools that support long-term commercial objectives.
Establish governance for the responsible, secure, and effective use of AI and automation across marketing operations while balancing innovation, compliance, data integrity, and customer trust.
Build, lead, and develop a high-performing marketing leadership team by coaching Directors and other leaders, strengthening organizational capability, and establishing succession plans.
Foster a culture of innovation, accountability, collaboration, continuous improvement, customer focus, and data-driven decision making across the Marketing organization.
Develop and manage the Marketing budget, investment strategy, and resource allocation to maximize business value and return on investment.
Represent the Marketing organization in commercial leadership meetings, customer engagements, executive presentations, industry conferences, analyst briefings, and strategic planning sessions.
Build and maintain strong relationships with external partners, agencies, analysts, industry organizations, and strategic vendors that enhance MCG's market presence and marketing capabilities.
Partner with executive leadership to evaluate new markets, strategic partnerships, commercial opportunities, and emerging technologies that support long-term growth.