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Commercial Product & Sales Marketing Analyst

Michigan Farm Bureau Family of Companies•Lansing, MI

About The Position

The Commercial Product & Sales Marketing Analyst supports the development, enhancement, sales, and ongoing maintenance of Farm Bureau Property/Casualty commercial products through research, analysis, and development of field- and consumer-facing materials. The role identifies product improvement opportunities, evaluates business value and field impact, and translates findings into strategic recommendations and field-facing deliverables that support a multi-line field force. The analyst researches competitor products, market trends, and industry developments, applying insights to identify opportunities for product enhancements, pricing updates, and improvements to processes and field-facing materials. The role also contributes to corporate projects, initiatives, and production support on behalf of the Home Office and field force, helping develop and refine requirements by identifying gaps, clarifying scenarios, contributing product knowledge, and evaluating proposed solutions. As a subject matter expert on Farm Bureau commercial products, the analyst supports field force and internal teams and maintains a clear understanding of underwriting rules, new- and current-business processing, and claims procedures. The role identifies trends and recurring themes from field inquiries, feedback, submissions, and data to support product and resource improvements.

Requirements

  • Bachelor’s degree in marketing, insurance, business, or a related field, or equivalent experience may be considered.
  • CISR, AU, and/or API designation, or equivalent education may be considered.
  • At least three years of experience in the commercial insurance industry.
  • Active State of Michigan Property and Casualty insurance license, or ability to obtain it within 90 days of employment.

Nice To Haves

  • Project management experience.

Responsibilities

  • Support the development, enhancement, sales, and ongoing maintenance of Farm Bureau Property/Casualty commercial products through research, analysis, and development of field- and consumer-facing materials.
  • Identify product improvement opportunities, evaluate business value and field impact, and translate findings into strategic recommendations and field-facing deliverables.
  • Research competitor products, market trends, and industry developments to identify opportunities for product enhancements, pricing updates, and process and material improvements.
  • Represent the Home Office and field force as a contributor to corporate projects, initiatives, and production support.
  • Support development and refinement of requirements by identifying gaps, clarifying scenarios, contributing product knowledge, and helping evaluate proposed solutions.
  • Serve as a subject matter expert for field force and internal teams on Farm Bureau commercial products.
  • Maintain understanding of underwriting rules, new- and current-business processing, and claims procedures.
  • Identify trends and recurring themes in field inquiries, feedback, submissions, and data to support product and resource improvements.

Benefits

  • Medical insurance
  • Dental insurance
  • Vision insurance
  • 401(k)

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