Ecommerce Marketing Analyst

Reyes Beverage Group • Rosemont, IL

2d

About The Position

The Ecommerce Marketing Analyst will collaborate with the ecommerce team and key stakeholders to identify, monitor, and report on KPIs. This role involves analyzing the effectiveness of campaign performance across all digital platforms, reviewing ecommerce platforms daily with a customer-first mindset, and reacting to current business and changing trends. The analyst will also examine key website performance metrics and recommend improvements through A/B tests and analysis of customer experience, conversion effectiveness, abandonment points, customer demographics, website usability, and device trends. Additionally, the position requires providing proper tracking URLs for all digital campaigns and referrals, proactively auditing and resolving tracking issues, and staying updated on new trends and emerging digital channels to suggest new initiatives for performance improvement. Other projects or duties may be assigned.

Requirements

• Bachelor's Degree with 0 to 2 years of related experience or High School Diploma/General Education Degree (GED) with 3 to 5 plus years of specific experience

Responsibilities

• Collaborate with ecommerce team and key stakeholders to identify, monitor, and report on KPIs
• Analyze the effectiveness of campaign performance across all digital platforms
• Review ecommerce platforms daily with customer-first mindset; react to current business and changing trends
• Analyze key website performance metrics and recommend improvements to website performance through A/B tests and analysis of the customer experience, conversion effectiveness, abandonment points, customer demographics, website usability and device trends
• Provide proper tracking URLs for all digital campaigns, referrals, etc. as requested
• Proactively audit, investigate, and resolve any tracking issues with internal and external partners
• Stay up to date on new trends and emerging digital channels and provide suggestions for new initiatives that will improve performance
• Other projects or duties as assigned

Benefits

• Medical, Dental, Vision coverage
• Paid Time Off
• Retirement Benefits
• complimentary Health Screenings

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: High school or GED