Junior Marketing Analyst and Lead Generation

Leaky's Water and Air•Lubbock, TX

About The Position

Leaky’s Water & Air is looking for a Junior Marketing Analyst to help us track, manage, and improve our digital lead generation. This is a great role for someone coming out of college or early in their marketing career (degree not required) who wants real-world experience in digital marketing, local service business growth, lead tracking, and marketing analytics. Leaky’s Water & Air is a plumbing and HVAC company serving Lubbock and San Antonio. We are growing fast and are working to become a household name across Texas. A big part of that growth comes from understanding where our leads are coming from, what they cost, how many turn into booked jobs, and which marketing channels we should keep investing in. We use several lead sources, including Google, Angi, Home Depot, Lowe’s, Thumbtack, and other local marketing channels. We also work with an SEO team that helps manage our website and organic search presence. We need someone who can help us measure the results, organize the data, watch the lead flow, and help make sure good opportunities do not get missed.

Requirements

Organized, curious, and good with numbers
Willing to learn, pay attention to details, and follow through
Comfortable using spreadsheets, dashboards, software tools, and basic reporting
Willing to communicate with team members, vendors, and sometimes customers

Nice To Haves

Experience with Google Analytics
Experience with Google Ads
Experience with Google Business Profile
Experience with Local SEO
Experience with Spreadsheets
Experience with Marketing reports
Experience with Lead tracking
Experience with Call tracking
Experience with Home service marketing
Experience with CRM systems
Experience with ServiceTitan
Experience with Hatch
Experience with Angi, Thumbtack, Home Depot, or Lowe’s lead platforms

Responsibilities

Tracking leads from Google, Angi, Home Depot, Lowe’s, Thumbtack, and other sources
Reviewing lead volume by source
Tracking cost per lead and cost per booked job
Helping measure which lead sources are producing good customers
Watching for missed leads, slow follow-up, or booking issues
Reviewing website leads, calls, forms, and online booking activity
Helping measure SEO performance with our outside SEO team
Reviewing Google Business Profile activity and performance
Helping track review counts and review requests
Preparing weekly marketing reports
Helping identify which marketing channels we should improve, reduce, or grow
Communicating with our team about lead quality and lead flow
Helping support growth in both Lubbock and San Antonio